2024 U.S. Pet Spending by Generation – Gen X Returns to the Top!

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The highest income Gen Xers returned to their expected place at the top of Total Pet Spending!

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Retail Channel $ Update – November Monthly & December Advance

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December was the biggest Retail Sales Month in history but 7 of 11 channels still had below avg lifts or drops vs 2024.

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2024 U.S. TOTAL PET SPENDING $118.87B…Up $1.27B

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The 50/50 Pet spending dividing line is now an income of $124K, 19% above avg but 48% more than the median.

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2024 U.S. VETERINARY SERVICES SPENDING $41.26B…Up $5.60B

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With a $5.6B they passed Pet Food and are the biggest $ segment for the 1st time in history!

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Retail Channel $ Update – October Monthly & November Advance

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Cumulative inflation is having a visible iimpact – slowed growth!

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2024 U.S. PET SERVICES SPENDING $13.65B…Up $0.23B

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With 7.0% inflation, the 1.7% lift was really a -4.9% drop!

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2024 U.S. PET SUPPLIES SPENDING $23.91B…Up $0.89B

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Inflation was low but prices were at a record high. Incomes $100K> spent 59% of Supplies $.

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