POPULARITY

• 40% of H/H’s had a pet in 1960
• 68% of H/H’s had a pet in 2023
• Now a U.S. H/H is twice as likely to have a pet as to
  have a child under 18.

SPENDING – TOTAL PET $

• In 1960 we spent $1.08B on Pets
• In 2023 we spent $117.60B

GROWTH RATE SINCE 1960

• +7.7% per year
• +4.0% per year – adjusted for inflation
  • 71% faster than Total Income
  • 86% faster than Total Spending