Retail Channel $ Update – February Monthly & March Advance
After pausing in February, the recovery restarted in March but progress is still slow.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
After pausing in February, the recovery restarted in March but progress is still slow.
Petflation vs 2024 fell from +2.4% to +1.3%, but much of the drop was due to a big price lift in 24.
February was even worse than usual and the slow recovery has paused!
Total Pet Spending is a sum of the segments. Compare their demographic performance side by side to find the similarities and differences.
National Inflation fell from 3.0% to 2.8%, but Petflation rose to 2.4% from 2.0%!
If you focus on working the show floor and do nothing else, you can spend 1 minute and 8 seconds with each exhibitor. You need a plan!
The usual Dec>Jan $ drop but almost all channels were up vs Jan 24 and many lifts were larger than average!
As expected, everything that attendees need or want will be available at GPE 2025!
Petflation was stable at 2.0%, 33% below the national CPI, but pet prices reached a record high!
The 2022>2023 lift was the 3rd largest in history and +20% was almost triple the 1984>2022 average!