Petflation vs “Human” Inflation
Except for Pet Food vs Groceries, Petflation exceeds Human Inflation.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Except for Pet Food vs Groceries, Petflation exceeds Human Inflation.
The National CPI rose slightly to 3.0% from 2.9%, but Petflation jumped up to 3.5% from 2.5%.
Retail is definitely concentrated as 10 companies generate 21.8% of all Retail $.
After a strong July, progress slowed in August!
Relative Retail $ were +3.7% vs 2024, -21% below their average lift!
The National CPI rose to 2.9% from 2.7% but Petflation slowed to 2.5% from 2.6%. August was a mixed and complex month!
After a May>Jun pause, progress in YOY lifts restarted in July.
July was much better than expected. 3 Big Groups and 5 channels had above avg YOY lifts!
Prices rose for all segments from June and Petflation jumped up to 2.6%, the highest rate iin 2025.
The slow progress has paused in May>Jun, but Ytd most channels are doing better than Y/E 2024.
