Petflation 2026 – May Update: Petflation Slowed, But Prices Still High
Mar>May Petflation fell from 4.3% to 3.2%, but May prices are only 0.2% below the March record high.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Mar>May Petflation fell from 4.3% to 3.2%, but May prices are only 0.2% below the March record high.
This should make it easier to see the spending similarities & differences between Pet Industry Segments.
2024 Vet spending is 7.3 times more than 1997, but 84.5% of the growth was from inflation.
Inflation rose in April & 6 of 11 channels had a below avg lift or drop vs 25, only 4 in March.
Prices in all Pet Segments are either at or within 0.3% of a record high!
Less balance and even more driven by income. The 50/50 spending dividing line is now $156K.
March was a strong month for Relevant Retail but not so good for other Big Groups.
The 2024 spending lift was small, +$0.89B but a little more balanced, especially Racially/Ethnically, where all groups spent more.
In March, the CPI, Total Pet and all Pet Segments reached record high prices!
Record February sales, but with a huge drop from Jan, it is likely the Retail bottom of 2026.
