Retail Channel $ Update – January Monthly & February Advance
Record February sales, but with a huge drop from Jan, it is likely the Retail bottom of 2026.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Record February sales, but with a huge drop from Jan, it is likely the Retail bottom of 2026.
Pet Food Spending fell -$5.46B as 82% of demographics spent less…. and it also became less balanced.
Supplies was +$0.89B, but Food was -$5.46B so Product $ fell -$4.57B (-6.7%) from 2023.
Pet Prices again reach record highs in Total and all segments but Supplies, which is just 0.1% below its December record.
Inflation slowed, but so did the YOY lifts vs last year.
Mixed performance – Vet: Good; Supp & Serv: Fair; Food: Bad; Total Result: Mediocre, +$1.27B, +1.1%
The highest income Gen Xers returned to their expected place at the top of Total Pet Spending!
Pet prices reach record highs in all but Supplies.
December was the biggest Retail Sales Month in history but 7 of 11 channels still had below avg lifts or drops vs 2024.
The 50/50 Pet spending dividing line is now an income of $124K, 19% above avg but 48% more than the median.
