2023 Pet Supplies Spending was $23.02B – Where did it come from…?
The $1.08B lift was small, but spending has now been up in 5 of the last 8 years – a big turnaround from being down in 5 of 6 years!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
The $1.08B lift was small, but spending has now been up in 5 of the last 8 years – a big turnaround from being down in 5 of 6 years!
Retail Sales growth continued in 2024 but the rate was far below the 1992>2023 average!
Petflation fell to 2.0% in December and finished 2024 at 2.6%, 17% below the 1997>2023 average!
The lift was a record $6.81B and +17.6% was triple the average 1984>2022 increase!
Driven by a record lift in Food, Pet Products had the 2nd largest spending increase in history!
November was the 2nd largest Retail $ month in history but the YOY lifts slowed from October.
Petflation jumped from 2.0% to 2.9% as the recovery paused again.
All Industry segments had increases, driven by spending lifts by 91% of all Demogaphics!
Millennials have the biggest lift but Boomers move back to the top in Total Pet $.
Sales were up for all from September and Relevant Retail’s YOY lift was 21% more than average!
