2016 U.S. Pet Spending by Generation – The Younger Groups Step Up!
Gen Xers and Millennials increase Total Pet spending by $2.8B
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Gen Xers and Millennials increase Total Pet spending by $2.8B
E-commerce continues its spectacular growth!
The decline in Pet Food Spending negates increases in all other Segments
Veterinary spending gets back on track!
Services Spending continues its steady growth!
Supplies Spending starts a comeback!
Spending falls as consumers shop for deals!
Internet/Mail Order leads the growth…again! Up $57.2 Billion
Amazon and Wal-Mart are the big drivers of the increase!
Prices in all segments are becoming more stable!
