Attending SUPERZOO 2025? – It is a great Opportunity! But….You Need a Plan!
If you do nothing else, you can spend 59 seconds with each exhibitor. You need a plan!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
If you do nothing else, you can spend 59 seconds with each exhibitor. You need a plan!
Total Petflation slowed from 2.2% to 2.1% but all segments but Supplies had increases.
New Products and Exhibitors are even more important and OEM/Private Label continues to grow!
Retail $ rose from April to a new May record but the YOY sales change vs 2024 was much worse!
May was worse than April, but the Ytd numbers are better than Y/E 2024 for both Total & Relevant Retail!
Petflation rose to 2.2% from 1.9%, but is still 8.0% below the CPI and 29% below its 97>24 average rate!
February was bad but March & April brought improvement for most channels!
4 of 5 Big Groups & 6 of 11 channels had above average lifts vs April 24 – The recovery continues!
Petflation rose from 1.3% to 1.9%, but it’s still -17% below the 2018>21 average rate.
Inflation is only 0.6% for Relevant Retail but Ytd sales vs 24 are only +2.6%, -44% below average!
