2024 U.S. TOTAL PET SPENDING $118.87B…Up $1.27B
The 50/50 Pet spending dividing line is now an income of $124K, 19% above avg but 48% more than the median.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
The 50/50 Pet spending dividing line is now an income of $124K, 19% above avg but 48% more than the median.
With a $5.6B they passed Pet Food and are the biggest $ segment for the 1st time in history!
Cumulative inflation is having a visible iimpact – slowed growth!
Petflation is again +3.5%, the highest rate in 2025.
With 7.0% inflation, the 1.7% lift was really a -4.9% drop!
Inflation was low but prices were at a record high. Incomes $100K> spent 59% of Supplies $.
A record drop in sales after a record lift!
A slow and complex recovery continues!
As usual, Retail $ fell Aug>Sep but YOY lifts vs Sep 24 were widespread and most were above avg.
Except for Pet Food vs Groceries, Petflation exceeds Human Inflation.
