2022 Retail Sales Revisited – The Impact of Runaway Inflation
The difference between reported sales and “real” (inflation adjusted) sales is stunning!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
The difference between reported sales and “real” (inflation adjusted) sales is stunning!
Binge buying drove Food $ up but it also increased the spendng disparity between demographic segments!
The impact of Growing Strong Inflation begins to “hit home” in the Retail Market in March!
Driven by Veterinary and Food, Petflation surged to +7.5% vs 2021, getting ever closer to the huge National increase of +8.5%.
In 2020, Pet Parents focused on their Pet Children’s needs, driving spending up!
February was another record month for Total Retail but inflation is starting to “hit home”!
Petflation surges in all segments – the biggest increase since 2009!
If you do nothing else but work the show floor, you can spend 2 minutes and 1 second with each exhibitor. You need a plan!
Fewer, but larger booths this year but more than enough to keep you busy and meet your wants and needs!
January sales were up from 2021, but largely due to inflation.