2022 Pet Products Spending was $60.63B – Where did it come from…?
A $4.29B lift from Food overcame a $1.86B drop in Supplies as 70% of demographic segments bought more Pet Products.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
A $4.29B lift from Food overcame a $1.86B drop in Supplies as 70% of demographic segments bought more Pet Products.
For the 1st time in 2023, the Relevant Retail Group is positive in all measurements vs 2022, 2021 & 2019. GREAT NEWS!
In November Petflation slowed from 5.2% to 4.3% but it is still 1.4 times higher than the national rate.
Big lifts in Food & Services overcame big drops in Supplies & Veterinary. Overall, spending became a little more balanced.
Gen X stays on top but Gen Z “gets in the game” by doubling their spending!
Inflation continues to slow and sales grew from September but the lifts vs 2022 were small.
Petflation fell from 5.7% to 5.2% but it is still 1.6 times higher than the National CPI rate.
A $7.55B increase in Food & Services $ overcame a -$4.82B drop in Supplies & Veterinary so Pet $ grew $2.73B, +2.7%.
A record $7.82B lift in 2021 was followed by a -$2.95B drop in 2022, but spending is still up $4.87B (+19.6%) from 2020.
2021 had a record $2.21B increase in spending but the record didn’t last for long. In 2022 the $ were up $3.26B!