U.S. Pet Spending Demographics: The “Ultimate” Pet Spending Household and…more!
Demographics – Get to know the consumer!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Demographics – Get to know the consumer!
Baby Boomers: 35% of H/H’s; 40% of Income; 46% of Pet $
A “Mixed Bag” – Food & Veterinary Up – Supplies & Services Down!
Our Pets…A lifetime commitment
All Industry Segments Prices Are Up…Moderately
Veterinary Services and Supplies are the “Drivers”!
A mixed bag!
The Internet is the big mover!
Food & Total Pet Prices – A Record Drop!
$1.9 Trillion in retail sales is impressive!