U.S. PET FOOD SPENDING – $26.7B; MID-YEAR UPDATE…EXPANDED
A $3.8 Billion increase – Where’s it coming from?
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
A $3.8 Billion increase – Where’s it coming from?
Spending increase is more demographically uniform for Pet Products
Food & Supply Prices plummet in the second half!
With over 1100 Booths, over 334,000 square feet of exhibit space, 5 miles of aisles and only 26 hours, you need a plan!
As always…Bigger and Better than ever!
Many of the favorites win…but there are a few surprises!
Huge drop in Supply prices drives Total Pet CPI down,
Demographics – Get to know the consumer!
Baby Boomers: 35% of H/H’s; 40% of Income; 46% of Pet $
A “Mixed Bag” – Food & Veterinary Up – Supplies & Services Down!