2015 Millennial Pet $pending – A Closer Look!
Millennials are a Generation in transition!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Millennials are a Generation in transition!
Boomers spent more on their pets than Millennials and Gen Xers combined!
In the U.S. Retail Market, the only constant is…Change!
An intense race for the “Silver”
Pet Food drives the increase!
A strong second half comeback…but not enough!
A Small Industry Segment Continues Strong Growth!
Spending on Supplies was down in every Income Group!
The Pet Food Segment is “Boomering”!
Internet/Mail Order Channel Sales up $46.6 Billion in 2015!