“Petflation” 2021 – A Closer Look at the CPIs for the Pet Industry
Overall, Pet Prices inflated in 2021, but at a slower rate than the overall market.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Overall, Pet Prices inflated in 2021, but at a slower rate than the overall market.
Baby Boomers’ emotional commitment to their Pet “children” produced a huge lift in spending!
Record sales in December wrap up a record breaking year!
The “big guys” rule the Pet Store Channel but small chains can also be a powerful force in local markets!
November sets all time sales records for both Total Retail and the Relevant Retail Group!
Pet Parents focused on needed segments – Food & Veterinary. Discretionary segments suffered but overall pet spending increased by more than $5B!
Strong inflation but even stronger spending….74% of the growth was “real”!
Retail Sales growth was strong and widespread in October . In fact, the Relevant Retail Group had their 2nd biggest month in history!
As expected, the Pandemic had the biggest negative impact on this most discretionary segment of the Pet Industry.
Supplies Spending has now declined for 24 months and 2020 $ fell below the level in 2016.