2015 Millennial Pet $pending – A Closer Look!

Millennials are a Generation in transition!

2015 U.S. PET SPENDING by GENERATION – BOOMERS STILL DOMINATE!

Boomers spent more on their pets than Millennials and Gen Xers combined!

2015 U.S. TOTAL PET SPENDING $67.75B…UP $3.43B

Pet Food drives the increase!

2015 U.S. VETERINARY SPENDING $17.1B…DOWN ↓$0.5B

A strong second half comeback…but not enough!

2015 U.S. PET SUPPLIES SPENDING $14.9B…DOWN ↓$2.1B

Spending on Supplies was down in every Income Group!

2015 U.S. PET FOOD SPENDING $29.5B…UP $5.4B

The Pet Food Segment is “Boomering”!

U.S. Retail Trade – 2015 $ales Update by Channel – Going for the Gold!

Internet/Mail Order Channel Sales up $46.6 Billion in 2015!