Retail Channel Monthly $ Update – November Final & December Advance
In 2023 Relevant Retail sold only 0.3% more product than last year, a small lift but much better than -0.2% in 2022.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
In 2023 Relevant Retail sold only 0.3% more product than last year, a small lift but much better than -0.2% in 2022.
Petflation rose to +5.1% but ended the year at +8.0%, the 2nd highest rate in history!
Pet Food bounced back as 82% of demographics spent more generating a $4.29B (12.5%) increase and a new record high!
A $4.29B lift from Food overcame a $1.86B drop in Supplies as 70% of demographic segments bought more Pet Products.
For the 1st time in 2023, the Relevant Retail Group is positive in all measurements vs 2022, 2021 & 2019. GREAT NEWS!
In November Petflation slowed from 5.2% to 4.3% but it is still 1.4 times higher than the national rate.
Big lifts in Food & Services overcame big drops in Supplies & Veterinary. Overall, spending became a little more balanced.
Gen X stays on top but Gen Z “gets in the game” by doubling their spending!
Inflation continues to slow and sales grew from September but the lifts vs 2022 were small.
Petflation fell from 5.7% to 5.2% but it is still 1.6 times higher than the National CPI rate.