Petflation 2024 – January Update: Down to +4.7% vs Last Year
In January, Petflation slowed to 4.7% from 5.1% but this is still the 4th highest January rate since 1997!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
In January, Petflation slowed to 4.7% from 5.1% but this is still the 4th highest January rate since 1997!
After a record increase in 2021, 77% of demographic segments spent less in 2022 and spending fell -$2.95B, -9.0%.
A 2nd consecutive record spending increase as 93% of demographic segments spent more on Pet Services!
After a record lift in 2021, Supplies $ fell -$1.86B in 2022, but 52% of demographic segments still spent more.
In 2023 Relevant Retail sold only 0.3% more product than last year, a small lift but much better than -0.2% in 2022.
Petflation rose to +5.1% but ended the year at +8.0%, the 2nd highest rate in history!
Pet Food bounced back as 82% of demographics spent more generating a $4.29B (12.5%) increase and a new record high!
A $4.29B lift from Food overcame a $1.86B drop in Supplies as 70% of demographic segments bought more Pet Products.
For the 1st time in 2023, the Relevant Retail Group is positive in all measurements vs 2022, 2021 & 2019. GREAT NEWS!
In November Petflation slowed from 5.2% to 4.3% but it is still 1.4 times higher than the national rate.