2023 U.S. PET FOOD SPENDING $45.50B…Up ↑$6.81B
Spending grew by $6.81B – a new record. However the 17.6% increase was really only +6.3% when you factor in 10.6% inflation.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Spending grew by $6.81B – a new record. However the 17.6% increase was really only +6.3% when you factor in 10.6% inflation.
Despite below average YOY monthly increases, the slow retail recovery continues!
Pet prices fell -0.02% but YOY Petflation rose to 2.8% from 1.9% due to a big price drop in 2023.
Inflation drove lower sales increases and 2023 sales were actually down from 2022 for 33 of the Top 100.
After a bad June, the Retail Recovery gets “back on track” in July!
YOY Petflation is down to 1.9%, the lowest rate since 1.5% in March 2021!
If you devote all 22 open hours on the show floor to just visiting booths, you can spend 64 seconds with each exhibitor. You need a plan!
Inflation has radically slowed but its cumulative impact is seen in a big drop in the size of YOY sales increases!
With a Record Exhibitor Count and packed with “New” – products & exhibitors, SUPERZOO is a “must do” for Pet Industry Participants!
The CPI drops from 3.3% to 3.0% but Petflation rises from 1.6% to 2.0%!