2023 U.S. TOTAL PET SPENDING $117.60B…Up ↑$14.89B
All segments grew producing the 3rd biggest lift in history. Widespread demographic growth, but income continues to grow in importance.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
All segments grew producing the 3rd biggest lift in history. Widespread demographic growth, but income continues to grow in importance.
Despite 9.4% inflation, higher incomes drove a 20% spending lift!
Spending was up 8.5% from 2022, but a 5.7% inflation rate meant that the “real” lift was only 2.7%!
September Total Retail Sales were down -0.03% vs 2023 – The recovery definitely slowed!
Petflation is down to 2.1% but it is still 33% higher than the 1.6% average rate from 2010>2021.
The spending lift was only +$1.08B (+4.9%) from 2022 but 63% of all demographic segments spent more!
Spending grew by $6.81B – a new record. However the 17.6% increase was really only +6.3% when you factor in 10.6% inflation.
Despite below average YOY monthly increases, the slow retail recovery continues!
Pet prices fell -0.02% but YOY Petflation rose to 2.8% from 1.9% due to a big price drop in 2023.
Inflation drove lower sales increases and 2023 sales were actually down from 2022 for 33 of the Top 100.