Retail Channel $ Update – December Monthly & January Advance
The usual Dec>Jan $ drop but almost all channels were up vs Jan 24 and many lifts were larger than average!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
The usual Dec>Jan $ drop but almost all channels were up vs Jan 24 and many lifts were larger than average!
As expected, everything that attendees need or want will be available at GPE 2025!
Petflation was stable at 2.0%, 33% below the national CPI, but pet prices reached a record high!
The 2022>2023 lift was the 3rd largest in history and +20% was almost triple the 1984>2022 average!
Although the $1.05B 2023 lift was far below the record increases in 21 & 22, it was still the 4th largest in history!
The $1.08B lift was small, but spending has now been up in 5 of the last 8 years – a big turnaround from being down in 5 of 6 years!
Retail Sales growth continued in 2024 but the rate was far below the 1992>2023 average!
Petflation fell to 2.0% in December and finished 2024 at 2.6%, 17% below the 1997>2023 average!
The lift was a record $6.81B and +17.6% was triple the average 1984>2022 increase!
Driven by a record lift in Food, Pet Products had the 2nd largest spending increase in history!