Petflation 2024 – October Update: Slows to +2.0% vs 2023
Nationally the CPI rose to 2.6% from 2.4% while Petflation slowed to 2.0% from 2.1%. Similar patterns produced different results.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Nationally the CPI rose to 2.6% from 2.4% while Petflation slowed to 2.0% from 2.1%. Similar patterns produced different results.
All segments grew producing the 3rd biggest lift in history. Widespread demographic growth, but income continues to grow in importance.
Despite 9.4% inflation, higher incomes drove a 20% spending lift!
Spending was up 8.5% from 2022, but a 5.7% inflation rate meant that the “real” lift was only 2.7%!
September Total Retail Sales were down -0.03% vs 2023 – The recovery definitely slowed!
Petflation is down to 2.1% but it is still 33% higher than the 1.6% average rate from 2010>2021.
The spending lift was only +$1.08B (+4.9%) from 2022 but 63% of all demographic segments spent more!
Spending grew by $6.81B – a new record. However the 17.6% increase was really only +6.3% when you factor in 10.6% inflation.
Despite below average YOY monthly increases, the slow retail recovery continues!
Pet prices fell -0.02% but YOY Petflation rose to 2.8% from 1.9% due to a big price drop in 2023.