Retail Channel $ Update – January Monthly & February Advance
February was even worse than usual and the slow recovery has paused!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
February was even worse than usual and the slow recovery has paused!
Total Pet Spending is a sum of the segments. Compare their demographic performance side by side to find the similarities and differences.
National Inflation fell from 3.0% to 2.8%, but Petflation rose to 2.4% from 2.0%!
If you focus on working the show floor and do nothing else, you can spend 1 minute and 8 seconds with each exhibitor. You need a plan!
The usual Dec>Jan $ drop but almost all channels were up vs Jan 24 and many lifts were larger than average!
As expected, everything that attendees need or want will be available at GPE 2025!
Petflation was stable at 2.0%, 33% below the national CPI, but pet prices reached a record high!
The 2022>2023 lift was the 3rd largest in history and +20% was almost triple the 1984>2022 average!
Although the $1.05B 2023 lift was far below the record increases in 21 & 22, it was still the 4th largest in history!
The $1.08B lift was small, but spending has now been up in 5 of the last 8 years – a big turnaround from being down in 5 of 6 years!