Retail Channel $ Update – March Monthly & April Advance
4 of 5 Big Groups & 6 of 11 channels had above average lifts vs April 24 – The recovery continues!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
4 of 5 Big Groups & 6 of 11 channels had above average lifts vs April 24 – The recovery continues!
Petflation rose from 1.3% to 1.9%, but it’s still -17% below the 2018>21 average rate.
Inflation is only 0.6% for Relevant Retail but Ytd sales vs 24 are only +2.6%, -44% below average!
After pausing in February, the recovery restarted in March but progress is still slow.
Petflation vs 2024 fell from +2.4% to +1.3%, but much of the drop was due to a big price lift in 24.
February was even worse than usual and the slow recovery has paused!
Total Pet Spending is a sum of the segments. Compare their demographic performance side by side to find the similarities and differences.
National Inflation fell from 3.0% to 2.8%, but Petflation rose to 2.4% from 2.0%!
If you focus on working the show floor and do nothing else, you can spend 1 minute and 8 seconds with each exhibitor. You need a plan!
The usual Dec>Jan $ drop but almost all channels were up vs Jan 24 and many lifts were larger than average!