2023 Total Pet Spending was $117.60B – Where did it come from…?
All Industry segments had increases, driven by spending lifts by 91% of all Demogaphics!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
All Industry segments had increases, driven by spending lifts by 91% of all Demogaphics!
Millennials have the biggest lift but Boomers move back to the top in Total Pet $.
Sales were up for all from September and Relevant Retail’s YOY lift was 21% more than average!
Nationally the CPI rose to 2.6% from 2.4% while Petflation slowed to 2.0% from 2.1%. Similar patterns produced different results.
All segments grew producing the 3rd biggest lift in history. Widespread demographic growth, but income continues to grow in importance.
Despite 9.4% inflation, higher incomes drove a 20% spending lift!
Spending was up 8.5% from 2022, but a 5.7% inflation rate meant that the “real” lift was only 2.7%!
September Total Retail Sales were down -0.03% vs 2023 – The recovery definitely slowed!
Petflation is down to 2.1% but it is still 33% higher than the 1.6% average rate from 2010>2021.
The spending lift was only +$1.08B (+4.9%) from 2022 but 63% of all demographic segments spent more!