2019 Total Pet Spending was $78.44B – Where did it come from…?
On the surface, Total Pet Spending was flat and more stable than 2018 but still moving towards higher incomes.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
On the surface, Total Pet Spending was flat and more stable than 2018 but still moving towards higher incomes.
Total Retail $ fell vs October but continued to grow YTD vs 2019 due to the Relevant Retail Group.
The younger groups spent more on their Pets, but not enough to overcome decreases by older Americans.
In October YTD Total Retail $ exceeded 2019 for the first time since February!
A spending mixed bag, but a rebound in Pet Food $ was not enough to overcome a big drop in Supplies $ due to tarifflation.
Spending was up 2.7%, but inflation was up 4.1%, producing a net 1.4% decrease in the amount of Veterinary Services.
A small drop in $, but Services basically “held their ground” at their new elevated level of spending.
Total Sales peaked in July but the Relevant Retail Group is still gaining ground vs 2019!
In 2019, Tarifflation drove a record decrease in Supplies’ spending…across 97% of U.S. demographics!
The recovery from the FDA grain free warning is under way!