2020 U.S. TOTAL PET SPENDING $83.74B…Up ↑$5.31B
Pet Parents focused on needed segments – Food & Veterinary. Discretionary segments suffered but overall pet spending increased by more than $5B!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Pet Parents focused on needed segments – Food & Veterinary. Discretionary segments suffered but overall pet spending increased by more than $5B!
Strong inflation but even stronger spending….74% of the growth was “real”!
Retail Sales growth was strong and widespread in October . In fact, the Relevant Retail Group had their 2nd biggest month in history!
As expected, the Pandemic had the biggest negative impact on this most discretionary segment of the Pet Industry.
Supplies Spending has now declined for 24 months and 2020 $ fell below the level in 2016.
Recovery? Yes! Total Retail & Relevant Retail are growing at record rates since 2019!
The Pandemic drove binge buying of Pet Food which produced a record increase in spending!
The pandemic focused our attention on the essential needs of the household.
The Recovery remains strong with no noticeable impact from the COVID resurgence!
The Top 100 accounts for 60% of U.S. Relevant Retail $, but 80+% of U.S. Pet Products $