Retail Channel Monthly $ Update – December Final & January Advance
January sales were up from 2021, but largely due to inflation.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
January sales were up from 2021, but largely due to inflation.
Overall, Pet Prices inflated in 2021, but at a slower rate than the overall market.
Baby Boomers’ emotional commitment to their Pet “children” produced a huge lift in spending!
Record sales in December wrap up a record breaking year!
The “big guys” rule the Pet Store Channel but small chains can also be a powerful force in local markets!
November sets all time sales records for both Total Retail and the Relevant Retail Group!
Pet Parents focused on needed segments – Food & Veterinary. Discretionary segments suffered but overall pet spending increased by more than $5B!
Strong inflation but even stronger spending….74% of the growth was “real”!
Retail Sales growth was strong and widespread in October . In fact, the Relevant Retail Group had their 2nd biggest month in history!
As expected, the Pandemic had the biggest negative impact on this most discretionary segment of the Pet Industry.