Petflation 2022 – May Update: Prices stay at +8.1% above 2021
Growing Pet Food inflation, in combination with a price drop in Veterinary, kept Petflation at +8.1% vs 2021.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Growing Pet Food inflation, in combination with a price drop in Veterinary, kept Petflation at +8.1% vs 2021.
Pet Parents focused on needs which drove a widespread $3B increase in Veterinary spending!
Non-Vet Pet Services, the most discretionary Pet Industry segment, was hit the hardest by the pandemic.
The reality of strong inflation is starting to “hit home” in Retail.
In April, Petflation almost reached the extraordinarily high National rate.
The pandemic caused Pet Parents to focus on “needs” so Supplies $pending continued to fall.
The difference between reported sales and “real” (inflation adjusted) sales is stunning!
Binge buying drove Food $ up but it also increased the spendng disparity between demographic segments!
The impact of Growing Strong Inflation begins to “hit home” in the Retail Market in March!
Driven by Veterinary and Food, Petflation surged to +7.5% vs 2021, getting ever closer to the huge National increase of +8.5%.