2018 U.S. Pet Spending by Generation – A Baby Boomer Bust?

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Boomers Pet Spending plummets but the younger…and older groups all step up!

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2018 U.S. TOTAL PET SPENDING $78.60B…UP ↑$1.47B

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Boomers dial back spending but everyone else “steps up”.

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2018 U.S. VETERINARY SERVICES SPENDING $21.23B…UP ↑$0.56B

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Baby Boomers cut back but other groups step up to generate a spending increase!

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2018 U.S. PET SERVICES SPENDING $8.72B…Up ↑$1.95B

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The Gen Xers and Millennials stepped up to drive a record increase.

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2018 U.S. PET SUPPLIES SPENDING $19.80B…UP ↑$1.22B

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Spending growth was strong in the 1st Half, then flattened in the 2nd Half as prices inflated due to tariffs.

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2018 U.S. PET FOOD SPENDING $28.85B…Down ↓ $2.27B

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A cyclic spending pattern since 1997 is broken in 2018!

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Pet Spending 2018 – A First Look!

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A small spending increase, but the story is not that simple.

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2018 Top 100 U.S. Retailers – Sales: $2.3 Trillion, Up 4.8%

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142,982 Stores with Pet Products……plus the Internet

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Attending SuperZoo 2019? – It is a great Opportunity! But….You Need a Plan!

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If you do nothing else during show hours, you can spend 65 seconds with each exhibitor – You need a plan!

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SuperZoo 2019 – It’s a great Opportunity and a Sure Winner!

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261 Exhibitors (1 in every 4 booths) are Brand New! They weren’t at SZ 2018 or GPE 2019!

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