Why are Baby Boomers so connected to their pets? – One View
The special bond between Boomers and their Pets was forged in their formative years.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
The special bond between Boomers and their Pets was forged in their formative years.
Keep your business on the fast track to achieving your goals!
1172 Exhibitors…26 hours of show…You definitely need a plan!
Food, Treats & Wellness Products are driving the Show’s Growth!
Food and Supplies: 2 Completely different stories!
Drilling deeper – We find big demographic spending swings from 2014.
No Big Surprises! Whites, Homeowners and 2+Person Households Spend most of the Pet Products $.
The Minority Groups are “losing ground”.
2015 was a year of extremes with many spending surprises!
Income, Homeownership, Marriage, Education, Race/Ethnicity…Demographics are important factors in Pet Spending.