2015 Pet Spending was $67.75B – Where did the $ come from…?
Income, Homeownership, Marriage, Education, Race/Ethnicity…Demographics are important factors in Pet Spending.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Income, Homeownership, Marriage, Education, Race/Ethnicity…Demographics are important factors in Pet Spending.
Millennials are a Generation in transition!
Boomers spent more on their pets than Millennials and Gen Xers combined!
In the U.S. Retail Market, the only constant is…Change!
An intense race for the “Silver”
Pet Food drives the increase!
A strong second half comeback…but not enough!
A Small Industry Segment Continues Strong Growth!
Spending on Supplies was down in every Income Group!
The Pet Food Segment is “Boomering”!