Pet Products Spending by Generation: Mid-Year 2016 Update
Boomers are still driving the business!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Boomers are still driving the business!
The $0.96B increase was the largest since they began keeping records in 1984.
The spending drop goes on “hold” as sales turn flat in the 1st half of 2016.
Pet Food Spending in the first half of 2016 “rolls back” from the same period in 2015.
Singles spend more on their Pets than the whole Millennial Generation!
Pet Food continues to drive industry growth!
The special bond between Boomers and their Pets was forged in their formative years.
Keep your business on the fast track to achieving your goals!
1172 Exhibitors…26 hours of show…You definitely need a plan!
Food, Treats & Wellness Products are driving the Show’s Growth!