U.S. Total Pet Spending – By Age AND Income Group
Age is a huge factor but Money Matters Most!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Age is a huge factor but Money Matters Most!
Sales in all segments but Pet Food exceeded projections!
All segments contribute to a record low Petflation rate!
A 3 Day Show – With Almost 1200 Exhibitors
GPE 2018 – Health and Wellness Products are fueling growth!
2016 had 4 major trends in Pet Spending!
Money Matters Most!
A youth movement – Veterinary spending by the <45 age group was Up $1.5B
A big lift from the 35>44 and over 65 age groups!
Food spending was down $3B, but some good news from the Millennials!