Pet Products Spending by Generation: Mid-Year 2017 Update
The Gen Xers stand up!
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
The Gen Xers stand up!
Competitive pressure builds in this segment!
1185 exhibitors…22 hours of “show time”…you need to make a plan!
1182 exhibitors, 95 more than last year…over 500 who were not at GPE 2018!
A strong finish to 2016 + a great start to 2017 = The best 12 months in years for the Supplies Segment.
After a big drop in 2016, Pet Food spending turns around in the first half of 2017.
Age is a huge factor but Money Matters Most!
Sales in all segments but Pet Food exceeded projections!
All segments contribute to a record low Petflation rate!
A 3 Day Show – With Almost 1200 Exhibitors