Comparing the Spending Demographics of the Industry Segments – SIDE BY SIDE
2017 was a year of “Value” which produced a tremendous lift in spending in 3 industry segments but caused some turmoil in 1.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
2017 was a year of “Value” which produced a tremendous lift in spending in 3 industry segments but caused some turmoil in 1.
Competitive pressure caused a tumultuous spending year in a usually “calm” segment!
Veterinary Spending up over $3.5 Billion since 2015!
An almost universal Spending Lift – 94% of all Demographic Segments!
Big $ from surprising sources!
A huge spending lift in Food and Supplies!
A Pet Spending Wave across America!
Baby Boomers spend $6.5B more on their Pet Children!
The E-commerce “wave” continues!
Great Values drove the big lift in spending!