Pet Products Spending by Generation: Mid-Year 2018 Update
The Boomers drove the increase in the 2nd half of 2017. Then the Millennials stepped up in the 1st half of 2018.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
The Boomers drove the increase in the 2nd half of 2017. Then the Millennials stepped up in the 1st half of 2018.
Spending takes off in the first half of 2018, producing a record increase!
Supplies spending continues to grow in a great 2 year run!
Pet Food Spending increased $2.92B, but only $0.25B came in the first half of 2018.
In Pet Spending, More Money Matters Most but there’s a surprising performer in the Age Groups.
Sales and Prices turn up!
Driven by Services and Supplies, prices move up after a record low in 2017!
A recap and review of the latest and biggest GPE shows 2 major exhibitor trends!
If you do nothing else, you can spend 1 minute and 15 seconds with each exhibitor. You need a plan!
If you are a significant “player” in the Pet Industry… or want to be, you will be at GPE 2019!