2018 U.S. TOTAL PET SPENDING $78.60B…UP ↑$1.47B
Boomers dial back spending but everyone else “steps up”.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
Boomers dial back spending but everyone else “steps up”.
Baby Boomers cut back but other groups step up to generate a spending increase!
The Gen Xers and Millennials stepped up to drive a record increase.
Spending growth was strong in the 1st Half, then flattened in the 2nd Half as prices inflated due to tariffs.
A cyclic spending pattern since 1997 is broken in 2018!
A small spending increase, but the story is not that simple.
142,982 Stores with Pet Products……plus the Internet
If you do nothing else during show hours, you can spend 65 seconds with each exhibitor – You need a plan!
261 Exhibitors (1 in every 4 booths) are Brand New! They weren’t at SZ 2018 or GPE 2019!
The Internet/Mail Order channel is closing in on SuperMarkets for the top spot!