2018 Pet Food Spending was $28.85B- Where did it come from…?
A $2B drop in spending…but some good news. 47% of 92 demographic segments actually spent more on Pet Food.
Author Archive for: johngibbons
Entries by John Gibbons
2018 Pet Products Spending was $48.65B – Where did it come from…?
A $1 Billion increase in Supplies wasn’t enough to overcome the $2B drop in Food.
2018 Total Pet Spending was $78.60B – Where did it come from…?
The key spending trend in 2018 was a “youth” movement!
2018 U.S. Pet Spending by Generation – A Baby Boomer Bust?
Boomers Pet Spending plummets but the younger…and older groups all step up!
2018 U.S. TOTAL PET SPENDING $78.60B…UP ↑$1.47B
Boomers dial back spending but everyone else “steps up”.
2018 U.S. VETERINARY SERVICES SPENDING $21.23B…UP ↑$0.56B
Baby Boomers cut back but other groups step up to generate a spending increase!
2018 U.S. PET SERVICES SPENDING $8.72B…Up ↑$1.95B
The Gen Xers and Millennials stepped up to drive a record increase.
2018 U.S. PET SUPPLIES SPENDING $19.80B…UP ↑$1.22B
Spending growth was strong in the 1st Half, then flattened in the 2nd Half as prices inflated due to tariffs.
2018 U.S. PET FOOD SPENDING $28.85B…Down ↓ $2.27B
A cyclic spending pattern since 1997 is broken in 2018!
Pet Spending 2018 – A First Look!
A small spending increase, but the story is not that simple.