Petflation 2022 – April Update: +8.1%, 97.6% of National Inflation Rate
In April, Petflation almost reached the extraordinarily high National rate.
Over 45 years in Consumer Products including 31+ years in the Pet Industry developing and executing successful strategic sales and marketing plans for manufacturers.
In April, Petflation almost reached the extraordinarily high National rate.
The pandemic caused Pet Parents to focus on “needs” so Supplies $pending continued to fall.
The difference between reported sales and “real” (inflation adjusted) sales is stunning!
Binge buying drove Food $ up but it also increased the spendng disparity between demographic segments!
The impact of Growing Strong Inflation begins to “hit home” in the Retail Market in March!
Driven by Veterinary and Food, Petflation surged to +7.5% vs 2021, getting ever closer to the huge National increase of +8.5%.
In 2020, Pet Parents focused on their Pet Children’s needs, driving spending up!
February was another record month for Total Retail but inflation is starting to “hit home”!
Petflation surges in all segments – the biggest increase since 2009!
If you do nothing else but work the show floor, you can spend 2 minutes and 1 second with each exhibitor. You need a plan!