2015 Pet Products Spending $44.4B – Part 3: Pet Food Compared to Pet Supplies

Food and Supplies: 2 Completely different stories!

2015 Pet Products Spending $44.4B – Part 2: The “Winners” & “Losers”

Drilling deeper – We find big demographic spending swings from 2014.

2015 Pet Products Spending was $44.4B- Where does it come from?

No Big Surprises! Whites, Homeowners and 2+Person Households Spend most of the Pet Products $.

2015 U.S. Pet Spending by Racial/Ethnic Groups

The Minority Groups are “losing ground”.

2015 Total Pet Spending Was $67.75B – The Demographic “Winners & Losers”

2015 was a year of extremes with many spending surprises!

2015 Pet Spending was $67.75B – Where did the $ come from…?

Income, Homeownership, Marriage, Education, Race/Ethnicity…Demographics are important factors in Pet Spending.

2015 Millennial Pet $pending – A Closer Look!

Millennials are a Generation in transition!

2015 U.S. PET SPENDING by GENERATION – BOOMERS STILL DOMINATE!

Boomers spent more on their pets than Millennials and Gen Xers combined!