2015 Pet Spending was $67.75B – Where did the $ come from…?

Income, Homeownership, Marriage, Education, Race/Ethnicity…Demographics are important factors in Pet Spending.

2015 Millennial Pet $pending – A Closer Look!

Millennials are a Generation in transition!

2015 U.S. PET SPENDING by GENERATION – BOOMERS STILL DOMINATE!

Boomers spent more on their pets than Millennials and Gen Xers combined!

Top 3 U.S. Retail Channels…Where did they come from?

In the U.S. Retail Market, the only constant is…Change!

2015 U.S. TOTAL PET SPENDING $67.75B…UP $3.43B

Pet Food drives the increase!

2015 U.S. VETERINARY SPENDING $17.1B…DOWN ↓$0.5B

A strong second half comeback…but not enough!

2015 U.S. PET SUPPLIES SPENDING $14.9B…DOWN ↓$2.1B

Spending on Supplies was down in every Income Group!

2015 U.S. PET FOOD SPENDING $29.5B…UP $5.4B

The Pet Food Segment is “Boomering”!