Petflation 2024 – September Update: Drops to +2.1% vs 2023

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The monthly Consumer Price Index peaked back in June 2022 at 9.1% then began to slow until turning up in Jul/Aug 2023. Prices fell in Oct>Dec 23, then turned up Jan>Sep 24. Despite a 0.2% increase in prices from August, the CPI slowed in September to +2.4% from +2.5% in August. Grocery prices rose 0.4% from August and inflation grew to 1.3% from 0.9%. After 12 straight months of double-digit YOY monthly increases, grocery inflation has now had 19 consecutive months below 10%. As we have learned, even minor price changes can affect consumer pet spending, especially in the discretionary pet segments, so we will continue to publish monthly reports to track petflation as it evolves in the market.

Petflation was +4.1% in December 2021 while the overall CPI was +7.0%. The gap narrowed as Petflation accelerated and reached 96.7% of the national rate in June 2022. National inflation has slowed considerably since June 2022, but Petflation generally increased until June 2023. It passed the National CPI in July 22 but fell below it from Apr>Jul 24. It exceeded the CPI in August, but in September it is again below it. We will look deeper into the data. The reports will include:

  • A rolling 24 month tracking of the CPI for all pet segments and the national CPI. The base number will be pre-pandemic December 2019 in this and future reports, which will facilitate comparisons.
  • Monthly comparisons of 24 vs 23 which will include Pet Segments and relevant Human spending categories. Plus
    1. CPI change from the previous month.
    2. Inflation changes for recent years (22>23, 21>22, 20>21, 19>20, 18>19)
    3. Total Inflation for the current month in 2024 vs 2019 and vs 2021 to see the full inflation surge.
    4. Average annual Year Over Year inflation rate from 2019 to 2024
  • YTD comparisons
    1. YTD numbers for the monthly comparisons #2>4 above

In our first graph we will track the monthly change in prices for the 24 months from September 22 to September 24. We will use December 2019 as a base number so we can track the progress from pre-pandemic times through an eventual recovery. This chart is designed to give you a visual image of the flow of pricing. You can see the similarities and differences in segment patterns and compare them to the overall U.S. CPI. The year-end numbers and those from 12 and 24 months earlier are included. We also included and highlighted (pink) the cumulative price peak for each segment. In September, Pet prices were down -0.4% from August. The price drop was driven by Pet Products. Prices in both of the Services segments were up.

In September 22, the CPI was +15.5% and Pet was +14.6%. Prices in the Services segments generally inflated after mid-2020, while Product inflation stayed low until late 21. In 22 Petflation surged. Food prices consistently grew but the others had mixed patterns until July 22, when all increased. In Aug>Oct Petflation took off. In Nov>Dec, Services & Food prices grew while Vet & Supplies prices stabilized. In Jan>Apr 23, prices grew every month for all segments except for 1 dip by Supplies. In May Products prices grew while Services slowed. In Jun/Jul this reversed. In Aug all but Services fell. In Sep/Oct this flipped. In Nov, all but Food & Vet fell. In Dec, Supplies & Vet  drove prices up. In Jan>Mar 24 Pet prices grew despite a few drops. In April, prices in all but Vet fell. In May, all but Food grew. In June, Products drove a lift. In July, all but Services fell. In August, Food drove a small drop in Pet prices. In September, Pet Products fueled a drop.

  • U.S. CPI – The inflation rate was below 2% through 2020. It turned up in January 21 and continued to grow until flattening out in Jul>Dec 22. Prices turned up Jan>Sep 23, dipped in Oct>Dec, then rose Jan>Sep 24, but 31.1% of the 22.7% increase in the 57 months since December 2019 happened from Jan>Jun 2022 – 10.5% of the time.
  • Pet Food – Prices were at December 19 levels from Apr 20>Sep 21. They grew & peaked in May 23. In Jun>Aug they fell, grew Sep>Nov, fell Dec>Feb, rose in Mar, fell Apr>May, grew in June, then fell in Jul>Sep. 99% of the lift was in 22/23.
  • Pet Supplies – Supplies prices were high in December 19 due to tariffs. They had a “deflated” roller coaster ride until mid-21 when they returned to Dec 19 prices & essentially stayed there until 22. They turned up in January and hit a record high, beating 2009. They plateaued Feb>May, grew in June, flattened in July, then turned up in Aug>Oct to a new record. Prices stabilized in Nov>Dec but grew in Jan>Feb 23. They fell in March, but set a new record in May. The rollercoaster continued with Dec>Feb lifts, Mar/Apr drops, May/Jun lifts, a July drop, an August lift & a September drop.
  • Pet Services– Inflation is usually 2+%. Perhaps due to closures, prices increased at a lower rate in 2020. In 2021 consumer demand increased but with fewer outlets. Inflation grew in 21 with the biggest lift in Jan>Apr. Inflation was strong in 22 but prices got on a rollercoaster in Mar>Jun. They turned up Jul to Mar 23 but the rate slowed in April and prices fell in May. Jun>Aug: ↑, Sep>Dec: ↓, Jan>Mar: ↑, Apr: ↓, May: ↑, June: ↓, Jul>Sep: ↑.
  • Veterinary – Inflation has been consistent. Prices turned up in March 20 and grew through 21. A surge began in December 21 which put them above the overall CPI. In May 22 prices fell and stabilized in June causing them to fall below the CPI. However, prices rose again and despite some dips they have stayed above the CPI since July 22. In 23>24 prices grew Jan>May, leveled Jun/Jul, fell in Aug, grew Sep>Dec, fell in Jan, grew Feb>May, fell Jun>Jul, then grew Aug>Sep.
  • Total Pet – Petflation is a sum of the segments. In December 21 the price surge began. In Mar>Jun 22 the segments had ups & downs, but Petflation grew again from Jul>Nov. It slowed in December, grew Jan>May 23 (peak), fell Jun>Aug, grew in Sep/Oct, then fell in November. In December prices turned up and grew through March 24 to a record high. Prices fell in April, rose in May>June (a record) then fell in Jul>Sep, but Petflation is again below the National CPI.

Next, we’ll turn our attention to the Year Over Year inflation rate change for September and compare it to last month, last year and to previous years. We will also show total inflation from 21>24 & 19>24. Petflation fell to 2.1%, from 2.8% in August, and it is now +12.5% below the National rate. Last month, it was +12.0%. The chart will allow you to compare the inflation rates of 23>24 to 22>23 and other years but also see how much of the total inflation since 2019 came from the current pricing surge. We’ve included some human categories to put the pet numbers into perspective.

Overall, prices were up 0.2% from August and were +2.4% vs September 23, down from +2.5% last month because there was a bigger Aug>Sep price lift in 2023 than in 2024. Grocery inflation rose to +1.3% from 0.9%. Only 3 segments had price decreases from last month – Pet Food, Pet Supplies & Total Pet. There were also 3 drops in August, but 5 in July. The national YOY monthly CPI rate of 2.4% is down from 2.5%. It is 35% below the 22>23 rate and 71% less than 21>22. The 23>24 rate is below 22>23 for all but Pet Supplies & Medical Services. In our 2021>2024 measurement you also can see that over 65% of the cumulative inflation since 2019 occurred in all but 3 segments – Medical Services, Haircuts & Grocery. 2 are Services categories. Service Segments have generally had higher inflation rates so there was usually a smaller pricing lift in the recent surge. Pet Products have a very different pattern. The 21>24 inflation surge provided 93% of their overall inflation since 2019. This happened because Pet Products prices in 2021 were still recovering from a deflationary period. Services expenditures now account for 64.1% of the National CPI so they are very influential. Their current CPI is +4.7% while the CPI for Commodities is -1.3%. This clearly shows that Services are driving all of the current 2.4% inflation.

  • U.S. CPI– Prices are +0.2% from August. The YOY increase is 2.4%, down from 2.5%. It peaked at +9.1% back in June 2022. The targeted inflation rate is <2% so we are still 20+% higher than the target. In the last 12 months, we had 3 lifts and 9 drops, including 6 consecutive drops from Apr>Sep – much better. The current rate is below 22>23 but the 21>24 rate is still +14.9%, 65.4% of the total inflation since 2019. Inflation was starting in September 2021, +5.4%
  • Pet Food– Prices are -0.3% vs August and -0.9% vs September 23, down from -0.4% last month. They are still significantly below the Food at Home inflation rate of +1.3%. The YOY drop of -0.9% is being measured against a time when prices were 23.1% above the 2019 level and the current decrease is slightly more than the -0.8% drop from 2019 to 2020. The 2021>2024 inflation surge generated 96% of the 22.4% inflation since 2019, down from 100+%. Inflation began in 2021.
  • Food at Home – Prices are up 0.4% from August and the monthly YOY increase rose from 0.9% to 1.3%. This is still radically lower than Jul>Sep 2022 when it exceeded 13%. The 27.4% Inflation for this category since 2019 is 20.2% more than the national CPI but in 3rd place behind 2 Services expenditures. 62.8% of the inflation since 2019 occurred from 2021>24. This is lower than the CPI, but we should note that Grocery prices began inflating in 2020>21 then the rate accelerated. It appears that the pandemic supply chain issues in Food which contributed to higher prices started early and foreshadowed problems in other categories and the overall CPI tsunami.
  • Pets & Supplies– Prices were -0.5% from August and inflation fell to +1.5% vs September 23 from 3.1% in August and… they have the lowest rate vs 2019. Prices were deflated for much of 20>21. As a result, the 2021>24 inflation surge accounted for 88.7% of the total price increase since 2019. Prices set a record in October 2022 then deflated. 3 monthly increases pushed them to a new record high in February 23. Prices fell in March, rose in Apr/May to a new record, fell in Jun>Aug, grew Sep>Oct, fell in November, grew Dec>Feb, fell Mar>Apr, rose May>Jun (record), fell in July, rose in August, then fell in September.
  • Veterinary Services– Prices are +0.1% from August and +6.7% from 2023. They fell to #2 in inflation vs 23 but are still the leader in the increase since 2019 with +37.4% and since 2021, +28.1%. For Veterinary, relatively high annual inflation is the norm. However, the rate has increased during the current surge, especially in 22 & 23. It is still high in 24, so 75.1% of the cumulative inflation since 2019 occurred from 2021>24.
  • Medical Services – Prices turned sharply up at the start of the pandemic but then inflation slowed and fell to a low rate in 20>21. Prices rose +0.6% from August and inflation vs last year rose to +3.6% from +3.2%. Medical Services are not a big part of the current surge as only 54.3% of the 13.8%, 2019>24 increase happened from 21>24.
  • Pet Services – Inflation slowed in 2020 but began to grow in 21. In 24, prices surged Jan>Mar, fell in April, rose in May, fell in June, then rose Jul>Sep. Inflation peaked at +8.0% in March 23. In September, it was 7.3%, up from 6.3%. 69% of their total 19>24 inflation has occurred since 21. In December 23, it was 49%. Plus, they now have the highest 23>24 rate.
  • Haircuts/Other Personal Services – Prices are +0.1% from August and +4.8% from 23. 7 of the last 9 months have been 4.0+%. Inflation has been pretty consistent. Just 56.4% of the 19>24 inflation happened 21>24.
  • Total Pet– Petflation fell to 2.1% from 2.8% due to price drops in Products. It is still 63% less than the 22>23 rate and now 12.5% less than the U.S. CPI. 2.1% is 33.6% below the 3.1% average September rate since 1997. Vs August, prices fell -0.4%, driven by Food & Supplies. The biggest Aug>Sep price decrease, -0.5% was in 2020 but a drop has occurred in only 5 of the last 20 years, so this month’s data was a bit surprising. In terms of Petflation, 2024 appears to be moving back towards a more normal pattern. However, the path to get there will be unusual and there is still a ways to go.

Now, let’s look at the YTD numbers.

The inflation rate for 22>23 was the highest for 4 of 9 categories – All Pet – Pet Food, Services, Veterinary & Total Pet. The 23>24 rate is usually much lower than 22>23 for all but Medical Services. 21>22 still has the highest rate for Food at Home, the CPI & Pet Supplies. The average annual national inflation in the 5 years since 2019  is 4.2%. Only 2 of the categories are below that rate – Medical Services (2.8%) and Pet Supplies (2.2%). It comes as no surprise that Veterinary Services has the highest average rate (6.7%), but all 5 other categories are +4.4% or higher.

  • U.S. CPI – The 23>24 rate is 3.0%, down from 3.1% in August. It is also down 32% from 22>23, 64% less than 21>22 and 29% below the average YOY increase from 2019>2024. However, it’s still 30% more than the average annual increase from 2018>2021. 73% of the 22.7% inflation since 2019 occurred from 2021>24. Inflation is a big problem that started recently.
  • Pet Food – Ytd inflation is 0.7%, down from 0.9% in August and 94% less than the 22>23 rate. Now, it is also 92% lower than 21>22 and 38% below the average rate from 2018>2021. Pet Food has the highest 22>23 rate on the chart and remains in 2nd place in the 21>24 rates. Deflation in the 1st half of 2021 kept YTD prices low then prices surged in 2022 and especially in 2023. 96% of the inflation since 2019 occurred from 2021>24.
  • Food at Home – The inflation rate has slowed remarkably. At 1.1%, it is down 82% from 22>23, 91% from 21>22 and 58% from 20>21. Also, it is even 49% lower than the average rate from 2018>20. It is tied for 3rd place for the highest inflation since 2019 but still beat the U.S. CPI by 17%. You can see the impact of supply chain issues on the Grocery category as 73% of the inflation since 2019 occurred from 2021>24.
  • Pets & Pet Supplies – Prices rose Jan>Feb, fell Mar>Apr, rose May>Jun, fell in July, rose in August, then fell in September. Inflation in 2024 is 0.7% and is only higher than 19>20 & 20>21. Supplies have the lowest inflation since 2019. The only significant increases were 7.3% in 22 & 3.8% in 23. The 2021 deflation created a unusual situation. Prices are up 11.3% from 2019 but 107% of this increase happened from 2021>24. Prices are up 12.1% from their 2021 “bottom”.
  • Veterinary Services – Inflation was high in 2019 and steadily grew until it took off in late 2022. The rate may have peaked in 2023, but it is still going strong in 2024, +7.6%, the highest on the chart. They are also #1 in inflation since 2019 and since 2021. At +6.7%, they have the highest average annual inflation rate since 2019. It is 1.6 times higher than the National Average but 2.4 times higher than the Inflation average for Medical Services. Strong Inflation is the norm in Veterinary Services.
  • Medical Services – Prices went up significantly at the beginning of the pandemic, but inflation slowed in 2021. Ytd it is 2.5%. In a non-pandemic year, “normal” is between 2.1>2.9%. We are still seeing the impact of 2023 when prices actually deflated (-0.3%). This was the only deflationary year since the US BLS began tracking this category in 1935.
  • Pet Services – After falling in late 2023, prices surged in 2024, except for drops in Apr & Jun. The 23>24 inflation rate of 5.8% is 2nd to Veterinary on the chart. It is 15% less than 22>23 and 3% below 21>22. However, it is still 1.8 times higher than the 2018>21 average rate. Pet Services is 2nd in 19>24 inflation but only 4th in inflation since 21.
  • Haircuts & Personal Services – The services segments, essential & non-essential, were hit hardest by the pandemic. The industry responded by raising prices. Ytd inflation is 4.5%, which is 15% below its 21 peak, but 32% above the 18>20 average. Consumers are paying over 25% more than in 2019, which usually reduces the frequency.
  • Total Pet – Ytd Petflation is 2.7%, the same as Jul>Aug. It is 70% less than 22>23 but 16% higher than the 2018>21 average rate. Plus, YTD it is still 10% below the CPI. Despite the YOY lift in August, Petflation has slowed in 24. This is primarily being driven by drops in Pet Food prices, but Ytd Supplies inflation is also low. Services prices set a new record in September and Vet prices grew. The mixture of patterns produced stability in the August & September Ytd Total Pet CPIs.

The Petflation recovery paused in August then came back in September. At 2.1%, September was 33.6% below the average rate for the month since 1997 and is again lower than the National CPI. However, we should remember that the 1997>2023 CPI average includes 2 inflation surges – the recent price tsunami and one caused by the melamine crisis. The years from 2010 to 2021 were “normal”. The average September Petflation rate during those years was 1.6%. That means that the current rate of 2.1% is down but still 33% higher than “normal”. We also continue to focus on monthly inflation while ignoring one critical fact. Inflation is cumulative. Pet prices are 19.9% above 2021 and 24.8% higher than 2019. Those are big lifts. In fact, in September, prices for Services set a new record while prices for Total Pet & all other segments are less than 1.2% below the highest in history. Only Supplies prices (+10.6%) are less than 22% higher than 2019. Since price/value is the biggest driver in consumer spending, inflation will affect the Pet Industry. Services will be the least impacted as it is driven by high income CUs. Veterinary will see a reduction in visit frequency. The product segments will see a more complex reaction. Supplies will likely see a reduction in purchase frequency and some Pet Parents may even downgrade their Pet Food. Products will see a strong movement to online purchasing and private label. We saw evidence of this at both GPE 24 & SZ 24 as a huge # of exhibitors offer OEM services. Strong, cumulative inflation has a widespread impact.

2023 U.S. PET SUPPLIES SPENDING $23.02B…Up ↑$1.08B

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Total Pet spending grew to $117.60B in 2023, up $14.89B (+14.5%) from 2022. After a record $8.75B (+57%) increase in 2021 the Supplies segment fell $1.86B in 2022. They started to recover in 2023, up $1.08B (+4.9%) to $23.02B. (Note: All numbers in this report come from or are calculated by using data from the US BLS Consumer Expenditure Surveys)

Supplies Spending fell -$4.6B 2018>20 due to Tarifflation and COVID. In 2021, Pet Parents caught up. Spending turned up in the 1st half then skyrocketed in the 2nd half. In 2022, it plateaued in the 1st half then fell sharply in the 2nd half. 2023 had a 1st half lift & a 2nd half drop. We’ll drill down into the data to determine what & who was drove the lift in Spending.

In 2023, the average household spent $171.08 on Supplies, up 4.5% from $163.64 in 2022. (Note: A 2023 Pet CU (68%) Spent $251.59) This doesn’t exactly match the 4.9% total $ increase. Here are the specific details:

  • 0.3% more CU’s
  • Spent 1.5% less $
  • 6.1% more often

Let’s start with a visual overview. The chart below shows recent Supplies spending history.

Since the great recession, spending in the Supplies segment has been driven by price. Although many supplies are needed by Pet Parents, when they are bought and how much you spend is often discretionary. When prices fall, consumers are more likely to buy more. When they go up, consumers spend less and/or buy less frequently.

2014 was the third consecutive year of deflation in Supplies as prices reached a level not seen since 2007. Consumers responded with a spending increase of over $2B. Prices stabilized and then moved up in 2015.

In 2015 we saw how the discretionary aspect of the Supplies segment can impact spending in another way. Consumers spent $5.4B for a food upgrade and cut back on Supplies – swapping $. Consumers spent 4.1% less, but they bought 10% less often. That drop in purchase frequency drove $1.6B (78%) of the $2.1B decrease in Supplies spending.

In 2016, supplies’ prices flattened out and consumers value shopped for their upgraded food. Supplies spending stabilized and began to increase in the second half. In 2017 supplies prices deflated, reaching a new post-recession low. The consumers responded with a $2.74B increase in Supplies spending that was widespread across demographic segments. An important factor in the lift was an increase in purchase frequency which was within 5% of the 2014 rate.

In 2018 prices started to move up in April and rapidly increased later in the year due to the impact of new tariffs. By December, Supplies prices were 3.3% higher than a year ago. This explains the initial growth and pull back in spending.

In 2019 we saw the full impact of the tariffs. Prices continued to increase. By yearend they were up 5.7% from the Spring of 2018 and spending plummeted -$2.98B. The major factor in the drop was a 13.1% decrease in purchasing frequency.

2020 brought the pandemic. Prices deflated but with retail restrictions and the consumers’ focus on needed items, both the amount spent and frequency of purchase of Supplies fell.

In 2021 the recovery began with a strong lift in the 1st half that reached record levels in the 2nd half. Pet parents bought all the supplies that they had been putting off for 2 years – the biggest lift in history. 2021 spending ended up where it was headed in 2018 before being “derailed” by outside influences. In 2022 inflation took off, especially in the 2nd half. Spending plateaued then fell -$2.44B in the 2nd half. In the 1st half of 2023 spending increased, primarily because of inflation. In the 2nd half inflation fell to 0.1%, but prices were still high so spending dropped.

That gives us an overview of the recent spending history. Now let’s look at some specifics regarding the “who” behind the 2023 lift. First, we’ll look at spending by income level, the most influential demographic in Pet Spending.

National: $171.08 per CU (+4.5%) – $23.02B – Up $1.08B (+4.9%).

Only the <$30 & $100>150K income groups spent less but the 50/50 $ divide moved up to $117K from $114K.

  • <$30K (21.3% of CUs)- $68.33 per CU (+7.7%); $1.95B– Down $0.07B (-3.4%). This group is very price sensitive, but they still need Supplies. Their Total Supplies $ only fell because they have 10.4% fewer CUs.
  • $30K>70K (28.3% of CUs)- $117.82 per CU (+5.3%); $4.48B – Up $0.14 (+3.2%). This big, lower income group matches both the national spending pattern and that of the $150K+ group. 2019 Tarifflation and 2022 inflation had big impacts. Despite fewer CUs, spending grew. Until 2019 they were the leader in Supplies $. Now, they rank 3rd.
  • $70>$100K (14.1% of CUs) – $180.19 per CU (+4.7%); $3.41B – Up $0.15B (+4.7%). This group had consistent spending until 2020 hit them hard. They rebounded strong in 21 and spending even grew slightly in both 22 & 23.
  • $100K>$150K (16.6% of CUs) – $214.74 per CU (-10.0%); $4.81B – ↓$0.15B (-3.0%). This group had the 2nd biggest COVID drop. In 21 they had the 2nd biggest recovery. In 22, they had the only significant lift but their $ fell 3% in 23.
  • $150K> (19.8% of CUs) – $314.49 per CU (+1.2%); $8.36B – Up $1.00B (+13.6%). This highest income group had the biggest $ drop in 22, which is not surprising after a $4.6B lift in 21. In 23 they provided 93% of the Supplies lift. This came from 12.3% more CUs. BTW, the $150>200K group was again the driver as $200K> spent -3.2% less per CU.

With high prices, income matters. While $30>100K spent a little more, almost all of the overall lift came from $150K>.

Now, we’ll look at spending by Age Group.

National: $171.08 per CU (+4.5%) – $23.02B – Up $1.08B (+4.9%)

2023 was an age group spending rollercoaster. Under 25: ↑; 25>34:↓; 35>54: ↑; 55>64: ↓; 65>74:↑; 75>: ↓

  • 45>54 (16.9% of CUs) $237.89 per CU (+18.1%); $5.41B – Up $0.84B (+18.3%). From 2007>2018 this highest income group was the leader in Supplies spending. They had a pandemic drop but strong growth in 21 & 22. The lift continued in 2023 as 0.1% more CU’s spent 19.8% more, 1.5% less often. They moved up from #2 to #1.
  • 35>44 (17.5% of CUs) $189.19 per CU (-0.9%); $4.47B – Up $0.11B (+2.6%) They are 2nd in income and expenditures. Strong inflation drove their $ down in 2019 but COVID had little impact. Spending took off in 21, fell in 22 then grew slightly in 23 as 3.5% more CUs spent 6.1% less $, 5.6% more often. They are #2, up from #3
  • 55>64 (17.8% of CUs) $183.28 /CU (-3.6%); $4.39B – ↓ $0.26B (-5.6%). Tarriflation caused a spending drop in 2019. Spending fell in 2020 as they binge bought pet food. They had a strong recovery in 21. Growth slowed in 22 then $ fell in 23 as 2.1% less CUs spent 12.9% less on Supplies, 10.7% more often. They fell from #1 to #3.
  • 25<34 (15.7% of CUs) $165.46 per CU (-5.5%); $3.49B – Down $0.17B (-4.7%). After trading Supplies $ for upgraded Food and Vet Care in 2016, these Millennials turned their attention back to Supplies. Tarriflation hit them hard in 2019 but they actually increased spending in the pandemic. The lift grew even stronger in 2021 but then spending fell slightly in 2022 and again in 2023 as 0.9% more CUs spent 1.0% less $, 4.6% less often.
  • 65>74 (16.0% of CUs) $145.29 per CU (+9.4%); $3.14B – Up $0.25B (+8.7%). This older group is very price sensitive so rising prices caused them to cut back on spending in 2019. Like the 25>34 yr-olds, they also increased spending in 2020 and spending soared in 2021. However, unlike the 25>34 yr-olds and despite high prices, their spending grew in 2022 and again in 2023 as 0.7% less CUs spent 2.2% more, 7.1% more often.
  • 75> (11.6% of CUs) $70.27 per CU (-9.8%); $1.10B – Down $0.09B (-7.8%). This low-income group is price sensitive but they are committed to their pets. Their spending was severely impacted by the Pandemic. They had a strong recovery in 21 & 22 but their $ fell in 23 as 2.2% more CU’s spent 23.6% less, 18.1% more often.
  • <25 (4.5% of CUs) $172.54/CU (+69.3%) $1.04B- Up $0.40B (+63.1%). Many moved in with other adults or got married. Many also added Pets to their CU. In 2023 3.7% less CUs spent 1.2% less $, 71.5% more often.

Supplies spending was on an age roller-coaster in 2023 with no clear pattern but the 45>54 group drove most of the lift.

Next, let’s take a look at some other key demographic “movers” in 2023 Pet Supplies Spending. The segments that are outlined in black “flipped” from 1st to last or vice versa from 2022. The red outline stayed the same.

In 2023, even with only a small increase, 65.6% of segments still spent more. In 2022 it was 52%. There was 1 Category – Housing, in which all spent more. That didn’t happen in 2022. In 2023 there were 9 “flips” and 5 that held their spot. In 2022 there were 15 “flips” and 1 “holdover”. 2023 was clearly better and more stable than 2022.

5 winners are the “usual suspects”:  • White, Not Hisp.    • $150>199K    • Gen X    • 45>54 yr-olds    • Homeown w/Mtge

5 are very surprising:  • Tech/Sls/Cler    • Rural    • 1 Earner, Single    • Singles    • HS Grad w/Some College

Among the losers, most often show up here. There are only 2 big repeat surprises:  • 2 Earners    • Adv. College Degree

After the post pandemic binge buy in 2021, Supplies spending fell $1.86B (-7.8%) in 2022. This was not surprising after the record $8.65B lift. It is very similar to the binge/bust pattern in Pet Food that occurred a year earlier. Although spending fell by $1.9B, 52% of 96 demographic segments spent more on Supplies. In 2023 spending grew $1.08B (+4.9%) as 65.6% of demographics spent more. There is a key factor to be considered to put 2022>23 Supplies spending in a better perspective. Many Supplies categories have been commoditized, so the segment has been very susceptible to price changes. Prices fell 2016>18 and spending grew by $5B. Prices rose in 2018/19 and spending fell -$4.6B. In 2022 the inflation rate was 7.7%. That means that the amount of Supplies purchased in 2022 was “really” -14.4%, almost double the actual $ drop. In 2023 Supplies spending grew by $1.08B (+4.9%). Annual inflation was 2.6% so the “real” lift was +2.3%. Inflation in the 1st half of 23 was 5.2% and spending was +$1.65B. In the 2nd half the CPI fell to 0.1% but spending was -$0.57B. That is the opposite of what we would expect. Supplies spending is definitely more discretionary, but many products are needed for a better life – both for Pets and Pet Parents. As Supplies spending moves more towards higher incomes, perhaps Pet Parents are becoming less price sensitive in this segment. We’ll see what happens in 2024.

 

2023 U.S. PET FOOD SPENDING $45.50B…Up ↑$6.81B

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Total Pet spending reached a record high of $117.60B, up $14.89B (+14.5%). All segments increased sales. Pet Food and Veterinary spending had double digit growth while Supplies & Services $ were up 4.9+%. The big news was Pet Food. They had a record increase of $6.81B and are up 32% from 2021. However, strong inflation continued in every segment but supplies and drove much of the big lift. Here are the 2023 spending specifics

  • Pet Food – $45.50B; Up $6.81B (+17.6%)
  • Pets & Supplies – $23.02B; Up $1.08B (+4.9%)
  • Veterinary – $35.66B; Up $5.95B (+20.0%)
  • Pet Services – $13.42B; Up $1.05B (+8.5%)

The industry truly is a “sum” of its integral segments, and each segment has very specific and often very different buying behavior from the many consumer demographic segments. For this reason, we’re going to analyze each of the industry segments first. This will put the final analysis of Total Pet’s 2023 Spending into better perspective. Note: The numbers in this report come from or are calculated by using data from the current and past US BLS Consumer Expenditure Surveys. In 2023, this was gathered by the U.S. Census Bureau from over 42,000 interviews and spending diaries. The final data was then compiled and published by the US BLS. All inflation numbers are also provided by the US BLS.

We will start with the largest Segment, Pet Food (and Treats). In 2023 Pet Food Spending totaled $45.50B in the U.S., a $6.81B (+17.6%) increase from 2023. Pet Food inflation was 10.6% in 2023 so 64% of the record lift came from higher prices. In earlier research we discovered a distinct, long-term pattern in Pet Food Spending. In 2018 we broke the pattern due to outside influences – 1st the FDA warning, then with COVID in 2020. Here is Pet Food Spending since 1997 in full Retail Dollars and adjusted for inflation.

The pattern began in 1997. Retail Pet Food Spending increases for 2 consecutive years then reaches a plateau year or even drops. There was a notable exception in the period from 2006 to 2010. During this time, there were two traumas which directly impacted the Pet Food Retail market. The first was the Melamine recall, which resulted in radically increased prices as consumers insisted on made in USA products with all USA ingredients. The second affected everyone – the great Recession in 2009. This was the first time that annual U.S. retail spending had declined since 1956. The net result was that the plateau period was extended to include both 2009 and 2010.

For 20 years, Pet Food was driven by short term trends. A new trend catches the consumers’ attention and grows …for 2 years. Then sales plateau or even drop…and move to the next “must have”. After 2014, the changes  became bigger and the situation got more complex due to a number of factors starting with the move to high priced super premium foods, but including increased competition, especially from the internet, and behavioral changes, like increased value shopping. In 2018, outside influences came into prominence. The first was the FDA warning on Grain Free dog food. This caused many Pet Parents to back away from certain foods. When the warning was declared bogus, the Food segment began to recover. Then came COVID. Fear of possible shortages caused some groups to binge buy food. That ended and spending dipped in 2021. It turned up again in 2022>23. However, much of the lift was due to 10+% inflation. Of note: Considering inflation, only 40% of the 97>23 growth is real. Now, let’s take a closer look at spending since 2014.

First, some specifics behind the $6.81B (+17.6%) increase to $45.50B. In 2023, the average U.S. Household spent a total of $338.33 on Pet Food. This was an +17.2% increase from the $288.75 spent in 2022, which doesn’t exactly “add up” to the +17.6% increase in total Food Spending. With additional data provided from the US BLS, here is what happened.

  • 0.4% more U.S. CUs
  • Spent 10.3% more $
  • 6.3% more often

By the way, if 68% of U.S. CUs are pet parents then their annual Pet Food Spending is $497.54. Here’s a rolling history.

2014 marks the beginning of the Super Premium era. It began in the 2nd half of 2014 with the 25>34-year-old Millennials making the 1st move. In 2015 the Baby Boomers got on board in a big way, producing a $5.42B increase in spending, the biggest lift in history at the time. 2016 saw a spending change that was accelerated by the high prices of Super Premium Pet Foods. After consumers upgraded to a more expensive pet food, their #1 priority became, “Where can I buy it for less?” Value Shopping on the internet was a major contributing factor in the big spending drop in 2016.

2017 was an up year which should have been due to a “must have” trend. However, a closer look at the data showed that the $4B increase in Pet Food spending in 2017 came not from a new trend but from a deeper demographic penetration of Super Premium foods. Value shopping in a highly competitive market, especially on the internet, had made Super Premium pet foods more accessible to a broad swath of consumers.

Like Pet Food, human behavior has changed over the years in regard to our pets. In the 90’s, Pet Owners became Pet Parents. Then, after 2000 we began truly humanizing our pets, which is very accurately reflected in the evolution of Pet Food. We became more focused on fulfilling the health needs of our pets, beginning with the first move to premium foods in 2004. This radically increased after the Melamine scare in 2007. Now consumers read pet food labels, research ingredients and expect their pet foods to meet the same quality standards as the best human foods. This was very evident in 2018. It should have been a year of increased spending but the consumers’ reaction to the FDA grain free warning threw the pattern out the window. In 2019 the warning lost credibility. Pet Food spending stabilized in the 1st half of the year and then grew by $2.3B in the 2nd  half. Some Pet Parents began to return to the topline Super Premium Foods while others opted for even more expensive varieties. Also, new groups got on board the Super Premium Express.

After the 2019 recovery came the pandemic of 2020. There is nothing more necessary to a Pet Parent than pet food. This spurred binge buying, especially in the 1st half of the year and drove the biggest annual spending increase in history. However, binge buying doesn’t increase usage and it causes an overstock in home supply. In 2021, Pets “ate down” the extra food so spending fell. Another factor was the ongoing strong search for value & convenience which continues to drive many consumers online. In 2022, Pet Food spending returned to a more normal pattern. In 2023, there were 0.4% more CUs. They spent 10% more and bought 6% more frequently. Inflation was a big factor in the spending increase in transactions. The increase in frequency came from more regularly scheduled deliveries and in an effort to lower the transaction price due to skyrocketing inflation, some pet parents also downsized their purchases but bought more often.

The growth of Pet Food spending since 2014 reflects the rise of Super Premium but also another trend – the spectacular increase in the number and use of Pet Medications and Supplements, which are often produced in the form of treats. Together, the strength of Pet Food and these product subcategories reflect the Pet Parents’ absolute number 1 priority – the health, wellbeing and safety of their Pet Children, which starts with the quality of their food.

Now let’s look at some specific 2023 Pet Food Spending Demographics. The first is income. Prior to 2014 it was less of a factor in Food spending. However, the move to Super Premium has brought it more to the forefront. In 2015 the spending of the over $70K group exceeded the <$70K for the first time. In 2023, both <$70K & $70K> had 16+% lifts but <$70K was still only 64% of the $70K> spending. All big groups were up but $150K> had the biggest increase. In 2015, the 50/50 divide on Pet Food spending was about $70K. By 2020, it was up to $107K, breaking the $100K barrier. In 2021 it fell to $92K then down to $91K in 2022. In 2023 it rose to $93K. That’s 9% less than the average CU income but 15% more than the median income. Higher income is still important in Pet Food spending. $30>39K income CUs and all over $70K have 100+% performance ($ Share/CU Share) but the $150>199K group is the best at 149%. The chart below shows annual spending for major income groups from 2017>2023. This should put the 2023 numbers into better perspective.

In 2023, all big groups spent more on Food. Previously, 2017 was the only year since 2015 with spending growth in every major income group. Since 2017, we have seen the major impact on various groups by outside influences. In mid-2018 it was the FDA grain free warning. In 2020 it was the pandemic and in 2022 it was the first inflation spike. In 2023, consumers adapted to high prices. However, any group with a lift below 10.6% actually bought less Pet Food in 2023.

2023 National: $338.33 per CU (+17.2%); $45.50B; Up $6.81B (+17.6%);  2017>2023: Up $14.39B (+46.3%); Avg: +6.5%

The biggest lifts came from the Highest and lowest income groups, which clearly demonstrates the importance of their children’s health to Pet Parents. The smallest spending increase was by the low income $30>70K group. This was not unexpected because in 2022 they had the largest increase.

Here are 2023 specifics:

  • Under $30K: (21.3% of CU’s) – $230.58 per CU (+45.7%) – $6.63B – Up $1.89B (+39.7%). Obviously, this group is very price sensitive. The number of CU’s was down 10.4% in 2023. Much of the drop was due to an 8.3% lift in average income. Their CU count is down 30.4% from 2015 but the average U.S. CU income is up 46.2%. Their spending lift in 2023 was likely due to an upgrade in Food. They are still fully committed to their Pets. This is evidenced by the fact that they spend 1.16% of their Total CU expenditures on their pets, including 0.68% on Pet Food. The national averages are: Total Pet: 1.13%; Pet Food: 0.44%.
  • $30K>$70K: (28.3% of CU’s) – $291.97 per CU (+12.1%) – $11.10B – Up $0.55B (+5.3%). They are also very price sensitive, so inflation had an impact. Their average income was up 0.3% while the national average increased by 8.3%. They had a 2.0% decrease in the number of CUs and a 2.4% increase in CU spending. Their total Pet Food spending was up but it was 100% driven by the $30>39K group. The $30>39K group lost 1.7% in CUs but CU spending was +73.1% & $ were +$1.74B (+70.8%). The $40>49K group fell -3.2% in CUs and their CU Food spending was -15.3%. Their $ were -$0.82B (-28.0%). $50>69K lost -1.4% in CUs and spent -4.4% less per CU on Pet Food. Their Pet Food Spending dropped by $0.4B (-7.7%). Behavior was mixed – upgrading, downgrading & value shopping. They are still committed to their pets, spending 1.18% of total expenditures on their pets and 0.55% on Pet Food.
  • $70K>$100K: (14.1% of CU’s) – $316.88 per CU (+4.6%) – $6.44B – Up $0.63B (+10.9%). This group has a regular up/down spending pattern. They committed to Super Premium food in 2017, but they have been very sensitive to outside influences – the FDA warning in 2018, COVID in 2020 and inflation in 2022. They have big family responsibilities and are under monetary pressure. They got used to inflation and made a comeback in 2023.
  • $100>150K (16.6% of CU’s) – $399.09 per CU (+22.5%) – $8.38B – Up $1.67B (+25.0%). This group was the driver in the binge buying of Food in 2020. It was pure emotion, but they had the $ to do it. In 2021, they had an expected big drop. In 2022, mostly due to inflation and a 9.6% increase in CU’s they had a 23% increase in $. In 2023 they had 7.4% more CUs but spent 22.5% more $ per CU. Pet spending is 1.23% of their total; Pet Food is .44% = Commitment
  • $150K> (19.8% of CU’s) – $490.64 per CU (+7.1%) – $12.95B – Up $2.06B (+19.0%). Their Pet Food CU spending grew by 7.1%. With a 12.3% increase in CUs, their total $ were up 19.0%. When you factor inflation into the numbers, they actually bought 3.1% less pet food per CU but 7.5% more overall. In performance, share of $/share of CUs, their score of 144.0% is the clear winner. Higher income is still important.

The pandemic certainly caused turmoil. First, the fear-based binge buy which caused a record increase in 2020. This couldn’t be repeated so spending fell in 2021. Spending returned to more normal, positive behavior in 2022 as only the $70>100K group spent less. In 2023 Inflation was even higher at 10.6% but the welfare of their Pet children mattered more than the price so most Pet Parents just paid more. The record lift was driven by <$40K & $100K>. It is significant in this 2nd year of record inflation that the 50/50 income divide in Pet Food $ rose only slightly from $91K to $93K.

Now, Spending by Age Group…

2023 National: $338.33 per CU (+17.2%); $45.50B; Up $6.81B (+17.6%);  2017>2023 – Up $14.39B (+46.3%); Avg: +6.5%

The <45 and 65> yr-old groups spent more, while 45>64 yr-olds spent less.

  • 65>74 (16.0% of CU’s) – $413.49 per CU (+31.4%) – $9.00B – Up $2.35B (+35.4%). This group is all Baby Boomers. They are starting to retire but many are still working (0.7 per CU). Their Pets are a major priority. They spent 1.40% of their total CU expenditures on their pets and 0.64% on Pet Food, the highest percentages of any group. They are also the only group to spend more on Pet Food every year since 2016. In 2023, 3.1% more CUs spent 16.4% more $, 12.9% more often. They overcame the impact of Inflation and continued their commitment to their pet children.
  • 55>64 (17.8% of CU’s) – $351.72 per CU (-2.2%) – $8.48B – Down $0.12B (-1.4%). This group has been at the forefront of recent major spending swings. In 2015 they upgraded to Super Premium. In 2016 they shopped for a better price. In 2017 they led a deeper penetration of the upgrade. In 2018 they had a -$3.5B reaction to the FDA warning. They began to recover in 2019 but then came 2020, which saw a huge lift in spending. There were 3 major factors. First was panic, binge buying due to pandemic. They also were still recovering from the FDA warning. Finally, the pandemic caused the loss of over 2 million <25 CUs. Many of them moved back with their parents bringing their pets with them. In 2021, there was a big drop in food $ as they “ate up” the “panic” extra stock and many of their kids moved out again. In 2022 inflation brought a big lift. In 2023 they increased value shopping as 0.8% more CUs spent 5.8% less $, 3.8% more often.
  • 35<44 (17.5% of CU’s) – $352.55 per CU (+16.6%) – $8.43B – Up $1.25B (+17.4%). They are 2nd in income and CU spending but have the biggest families. Until 2023 their spending pattern matched the 45>54 yr-olds. In 2023 their total Pet Food spending exceeded the older group as 0.7% more CUs spent 11.6% more $, 4.5% more often.
  • 45>54 (16.9% of CU’s) – $336.12 per CU (-4.9%) – $7.45B – Down $0.42B (-5.3%). This group is #1 in income and total CU expenditures. Up until 2015 they were #1 in Pet Food spending. They didn’t “buy in” to Super Premium until 2017. They were negatively impacted by the FDA warning but strongly rebounded. In 2020, their spending dropped significantly. Much of the decrease was due to value shopping on the internet. In 2021, they opted for even more expensive food, spending 24% more on each purchase. In 2022, despite strong inflation, their purchase frequency and $ grew. In 2023, this reversed as 0.4% fewer CUs spent 3.7% more $, 8.3% less often. The result: -5.3% in $.
  • 25>34 (15.7% of CU’s) – $328.49 per CU (+46.5%) – $6.82B – Up $2.02B (+42.2%). In the early Super Premium years their spending often foreshadowed the overall market for the next year. In pandemic 2020 they spent 22.3% more, then held their ground in 21>22. In 23, their $ surged as 2.9% fewer CUs spent 35.2% more $, 8.3% more often.
  • 75> (11.4% of CU’s) – $233.03 per CU (+53.2%) – $57B – Up $1.35B (+60.5%). Pet Parenting becomes harder as we age. They strongly moved to Super Premium Food in 2021. In 2022, inflation impacted them as many downgraded. In 2023 with an influx of Boomers, they strongly rebounded. 4.8% more CUs spent 28.7% more $, 19.0% more often
  • <25 (4.5% of CU’s) – $271.36 per CU (+37.0%) – $1.75B – Up $0.37B (+27.1%). Many moved in with other adults or got married. They value shopped, but also added pets. 7.2% less CUs spent 6.3% more $, 28.8% more often.

In 2020 the 55>64 yr olds binge bought Pet Food. In 2021 their spending naturally plummeted, the only decrease by any age group. In 2022 we had high inflation. It affected everyone. In 2023, driven by both the older and younger groups, spending surged. Pricing matters but quality pet food remains a higher priority for Pet Parents.

Next, let’s take a look at some other key demographic “movers” in 2023 Pet Food Spending. The segments that are outlined in black “flipped” from 1st to last or vice versa from 2021. The red outline stayed the same.

The first thing that you notice is that the biggest increases are almost always radically larger than the biggest decreases. We should also note that in 5 demographic categories all segments spent more on Pet Food in 2023 than in 2022. The lift was also widespread as 87.5% of 96 demographic segments spent more in 2022. These are good signs that Pet Food spending is doing well.

You also see that 4 of the 24 segments flipped from last to first or vice versa. Last year there were 12. 4 held their position from 2022. In 2022 there were 2. There was a lot of change but a little more stability.

Only 4 of the winners are the “usual suspects”:

  • Suburbs 2500>      ●   White, Not Hispanic      ●   BA/BS Degree      ●   Homeowners, w/Mtg

But there are 5 surprise winners:

  • Retired      ●   Singles (1 Person)      ●   65>74      ●   <$30K       ●   No Earner, Single

These winners indicate that despite high inflation and the resulting high prices, there is a strong commitment to premium pet foods that is widespread across demographic categories.

Among the losers, 4 of the segments are not unexpected, but Asians and Center City had spending increases:

  • Asian     ●   Center City     ●   Single Parents     ●   $40>49K

There were 5 surprises. Rural had a big increase. The others are high income. The drop was likely due to value shopping.

  •    Gen X     ●   Managers & Professionals     ●   Rural     ●   45>54     ●   3+ Earners

The $6.81B (+17.6%) increase was the biggest in history. It was widespread across 87.5% of 96 demographic segments. However, 10.6% inflation was a problem. The amount of Pet Food sold in 2023 was really only +6.3% from 2022 but 80% of segments still bought more. Pet Food spending is now up $14.3B from 2019, +45.9%, a growth rate of 9.9%, 87% more than the 5.3% from 2014>19. The downside is that 59% of that growth came from inflation…almost all in 22>23. Real 19>23 growth: 4.4%. Inflation fell below 10% in August 23. We’ll see what happens to prices & spending.

 

Retail Channel $ Update – July Monthly & August Advance

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In August, Commodities deflation vs last year accelerated to -1.2% from -0.4%. Although still deflating, the high prices from cumulative inflation still impact consumer spending. The YOY Total Retail sales lift for August is 53% of the 92>23 average but the Relevant Retail increase is 73% – Both are radically down from July. Prices are now deflating in many channels but still high vs 21, which can slow growth in the amount of product sold. There is still a long road to recovery, so we’ll continue to track the retail market with data from 2 reports provided by the Census Bureau and factor in a targeted CPI.

The Census Bureau Reports are the Monthly and the Advance Retail Sales Reports. Both are derived from sales data gathered from retailers across the U.S. and are published monthly at the same time. The Advance Report has a smaller sample size so it can be published quickly – about 2 weeks after month end. The Monthly Report includes data from all respondents, so it takes longer to compile the data – about 6 weeks. Although the sample size for the Advance report is smaller, the results over the years have proven it to be statistically accurate with the Monthly reports. The biggest difference is that the full sample in the Monthly report allows us to “drill” a little deeper into the retail channels.

We will begin with the July Monthly Report and then go to the August Advance Report. Our focus is comparing to last year but also 2021 & 2019. We’ll show both actual and the “real” change in sales as we factor inflation into the data.

Both reports include the following:

  • Total Retail, Restaurants, Auto, Gas Stations and Relevant Retail (removing Restaurants, Auto and Gas)
  • Individual Channel Data – This is more detailed in the Monthly reports, and we’ll focus on Pet Relevant Channels.

The data will be presented in detailed charts to facilitate visual comparison between groups/channels. The charts will show 11 separate measurements. To save space they will be displayed in a stacked bar format for the channel charts.

  • Current Month change – % & $ vs previous month
  • Current Month change – % & $ vs same month last year and vs 2021.
    • Current Month Real change vs last year and vs 2021 – % factoring in inflation
  • Current Ytd change – % & $ for this year vs last year, 2021 & 2019.
    • Current Ytd Real change % for this year vs last year and vs 2021 and 2019
  • Monthly & Ytd $ & CPIs for this year vs last year and vs 2021 which are targeted by channel will also be shown. (CPI Details are at the end of the report)

First, the July Monthly. Only Restaurants were down from June and there was only 1 actual sales drop vs 23 & 21. We should note that Gas Stations are still selling less product than in 2019. Also, Relevant Retail is all positive again. They have been all positive in 6 of the last 9 months but only in 2 of the last 5. ($ are Not Seasonally Adjusted)

The July Monthly is $1.7B more than the Advance report. Restaurants: +$0.1B; Auto: +$1.4B; Gas Stations: +$0.4B; Relevant Retail: -$0.1B. In a bit of a surprise. $ales were up vs June for all but Restaurants. A Jun>Jul increase in Total Retail only happens about 50% of the time. The 3.4% lift was also far above the 0.1% avg. There was only 1 drop in actual sales – Ytd vs 23 for Gas Stations. There were 5 “real” sales drops, down from 9 last month. Total and Relevant Retail were both all positive. Restaurants still have the biggest increases vs 21 & 19 but Relevant Retail stayed at the top of “real” performance vs 2019. However, only 51% of their growth is real.

Now, let’s see how some Key Pet Relevant channels did in July in the Stacked Bar Graph Format

Overall– 6 of 11 were up from June. vs July 23, 7 were both actually and “really” up. Vs July 21, 7 were up but only 5 were real increases. Vs 2019, Off/Gift/Souv were actually & really down and Disc Dept Strs were also really down.

  • Building Material Stores – The pandemic focus on home has produced sales growth of 30.5% since 2019. Prices for the Bldg/Matl group have inflated 16.7% since 2021 which is having an impact. HomeCtr/Hdwe are only actually up vs July 23 & 21 and Ytd vs 19, but Farm stores are only actually up Ytd vs 19. Only the “real” measurement vs July 21 is negative for Home/Hdwe. For Farm Stores all “real” numbers but vs 19 are negative. Plus, only 22% of the overall Building Materials group’s 19>24 lift was real. Avg 19>24 Growth: HomeCtr/Hdwe: 5.3%, Real: 1.1%; Farm: 6.4%, Real: 2.2%
  • Food & Drug – Both are truly essential. Except for the pandemic food binge buying, they tend to have smaller changes in $. In terms of inflation, the Grocery rate is only 39% of the rate for Drug/Med products. Drug Stores are positive in all measurements and 63% of their 2019>24 growth is real. Supermarkets’ actual $ are up in all measurements and they are only “really” down vs 2021. However, only 6% of their 19>24 increase is real growth. Avg 19>24 Growth: Supermarkets: +5.1%, Real: +0.3%; Drug Stores: +4.8%, Real: +3.1%.
  • Sporting Goods Stores – They also benefited from the pandemic in that consumers turned to self-entertainment, especially sports & outdoor activities. Sales are down from June and their only positives are actual & real Ytd vs 19. Prices are still deflating, -1.8% vs 23. Deflation started in April 23 and is a big change from +1.1% in 22>23 and +7.9% in 21>22. The result is that 57% of their 35.4% lift since 19 is real. Avg 19>24 Growth Rate is: +6.2%; Real: +3.8%.
  • Gen Mdse Stores – All actual & real sales were up for Club/SupCtrs & $ stores. On the other hand, Discount Dept Stores were only actually up Ytd vs 21 & 19. All real measurements are negative so none of their growth since 2019 is real. The other channels average 44% in real growth. Avg 19>24 Growth: SupCtr/Club: 6.0%, Real: 2.8%; $/Value Strs: +6.3%, Real: +3.1%; Disc. Dept. Strs: +1.6%, Real: -0.4%.
  • Office, Gift & Souvenir Stores – Sales were down -1.2% from June. This set the stage for a bad month. They are only actually up Ytd vs 21. All of their real sales numbers including Ytd vs 2019 are negative. Their recovery started late, and their slow progress has been stalled since June 23. Avg Growth Rate: -0.3%, Real: -2.3%
  • Internet/Mail Order – Sales are +7.3% from June and set a new monthly record of $113.95B. All measurements are positive, but their growth (+10.2%) is still only 63% of their average since 2019. However, 82.0% of their 113.1% growth since 2019 is real. Avg Growth: +16.3%, Real: +14.0%. As expected, they are still by far the growth leader since 2019.
  • A/O Miscellaneous – Pet Stores are 22>24% of total $. In May 2020 they began their recovery which reached a record level of $100B for the first time in 2021. In 2022 their sales dipped in January, July, Sept>Nov, rose in December, fell in Jan>Feb 23, grew Mar>May, fell in Jun>Aug, rose in Sep>Nov, fell in Dec>Jan, grew in Feb>May, then fell in Jun>Jul. However, all measurements are positive. They are still in 2nd place, behind the Internet, in the % increase vs 19 and vs 21. Also, 73% of their 56.6% growth since 2019 is real. Average 19>24 Growth: +9.4%, Real: +7.2%.

July brought an unusual lift as 6 small channels were up vs June. The YOY lift for Total Retail was only -9% below Avg as 7 of 11 smaller channels and all big groups were up vs July 23. Prices are deflating in 7 of 11 channels but cumulative inflation is still a factor. Many sales lifts are lower as 6 of 11 channels were really down vs July 21. The Retail Recovery may be  growing again. The commodities CPI fell to -1.2% in August. Let’s see if continuing deflation impacts Retail $ales.

August sales vs July increased for all but Gas Stations. A Jul>Aug Total Retail lift has happened in 78% of the years since 1992. However, the 1.5% lift is -32% below average. All actual YOY $ measurements are positive for all groups but Gas Stations. The Relative Retl lift vs Aug 23 was -27% below their 92>23 Average. The lifts for Tot Retl, Restaurants & Auto  were also well below avg. Inflation is still a big factor. The CPI for all commodities, the best pricing measure for Retail, dropped to -1.2% but is 10.3% vs 21. There is some “real” retail good news. In July, 4 measurements were “really” down vs 23 & 21. In August, only 2 were really down, Auto & Gas Stations Ytd vs 21. Total & Relevant Retl & Restaurants were all positive. Of note: from Nov 23>Feb 24 Relevant Retail had 4 straight months of all positive measurements. After 2 months with a negative, they have been all positive in 3 of the last 4 months. Total Retail has the same Apr>Aug pattern.

Overall – Inflation Reality – For Total Retail, deflation increased to -1.2% and all measurements were again positive. For Restaurants, inflation remains high, +3.9% but they are again all positive. Gas prices fell but that group is still in turmoil. Auto prices are still falling and are only +2.3% vs 21 which helped actual & real sales. Inflation fell to -0.1% for Relevant Retail and sales are again all positive. Their progress appears to be getting back on track.

Total Retail – Since June 20, every month but April 23 & June 24 has set a monthly sales record. In 2023, Sales were on a roller coaster. Up Jul>Aug, down Sept, up Oct>Dec, down Jan 24, up Feb>Mar, down April, up May, down June, up in Jul>Aug. Prices are now -1.2%. Monthly YOY sales growth is only 52% of the 92>23 avg. Sales are up 2.9% Ytd vs 2023, only 43% of their avg 19>24 growth. Plus, only 39% of the 19>24 growth is real. YOY inflation in Total Retail has slowed and is still deflating but we still see its cumulative impact. Growth: 23>24: 2.9%; Avg 19>24: +6.7%, Real: +2.8%.

Restaurants – They were hit hard by the pandemic and didn’t begin recovery until March 2021. However, they have had strong growth since then, exceeding $1T for the 1st time in 2023 and set another monthly sales record in August. They have the biggest Ytd increases vs 23, 21 & 19 and are again positive in all measurements. Inflation slowed to 3.9% in August but is still +19.4% vs 21 and +26.7% vs 19. 36.0% of their 49.1% growth since 19 is real and they remain 3rd in performance behind Relevant & Total. Recovery started late but inflation started early. Growth: 5.3%; Avg 19>24:+8.3%, Real: +3.3%. They just account for 13.6% of Total Retail $, but their performance has helped Total Retail.

Auto (Motor Vehicle & Parts Dealers) – They actively worked to overcome the stay-at-home attitude with great deals and a lot of advertising. They finished 2020 up 1% vs 2019 and hit a record $1.48T in 2021 but much of it was due to skyrocketing inflation. In 22, sales got on a rollercoaster. Inflation started to drop mid-year, but it caused 4 down months in actual sales which are the only reported sales negatives by any big group in 21>22. This is bad but their Y/E real 2022 sales numbers were much worse, down -8.2% vs 2021 and -8.9% vs 2019. 2023 was a true rollercoaster but the $ set a new record, $1.595T. $ fell in Jan 24, grew Feb>Mar, fell in Apr, grew in May, fell in June, grew in Jul>Aug. Only Real Ytd vs 21 is negative. Their CPI is -4.4%. Only 17.8% of 19>24 growth is real. Growth: 1.5%; Avg 19>24: +5.4%, Real: +1.1%.

Gas Stations – Gas Stations were hit hard by “stay at home”. They started recovery in March 2021 and inflation began. Sales got on a rollercoaster in 2022 but reached a record $583B3. Inflation started to slow in August and prices slightly deflated in Dec & Feb 23, then strongly fell in Mar>Jul to -20.2%. In August they rose to -3.7%. In Sep they were +2.7% but began deflating to -4.2% in Feb. In Mar>May they grew, fell in June, rose in July, then fell in August. $ are down monthly & Ytd vs 23. Real sales are down Ytd vs 21 and 19. Growth: -1.3%; Avg 19>24: +4.5%, Real: -1.0%. They show the cumulative impact of inflation and demonstrate how deflation can be both a positive and a negative.

Relevant Retail – Less Auto, Gas and Restaurants – They account for ≈60% of Total Retail $ in a variety of channels, so they took many different paths through the pandemic. However, their only down month was April 2020, and they led the way in Total Retail’s recovery. Sales got on a roller coaster in 2022, but all months set new records with December reaching a new all-time high, $481B, and an annual record of $4.81T. In 2023, the roller coaster continued. A December lift set a new monthly record of $494.7B & an annual record of $4.997T. Sales fell in Jan>Feb 24, rose in Mar, fell in Apr, rose in May, fell in June, then rose in Jul>Aug, a normal pattern. The August YOY lift of 3.4% is -27% below their 92>23 avg but all measurements are again positive. Also, 51% of their 41.1% 19>24 growth is real – #1 in performance. Growth: 3.4%; Avg 19>24: +7.1%, Real: +3.9%. This is where America shops. They finished 2023 and started up 2024 strong. In Mar>Apr their recovery slowed. In May, things improved, worsened in June, rebounded in July, then stabilized in August.

Inflation is still low, but the cumulative impact is still there. Sales increases are still below average. However, the overall situation is improving. It is very significant that there are only 2 real drops vs 23 & 21. There were 8 in June. Restaurants bounced back and the Auto group is still improving. Gas Stations remain in turmoil. The biggest concern is still with Relevant Retail. Their YOY Sales increase slowed but all measurements are positive for the 3rd  time in the last 4 months. Total Retail has a similar pattern. After a bad June, the recovery appears to be getting “back on track” in Jul>Aug.

Here’s a more detailed look at August by Key Channels in the Stacked Bar Graph Format

  • Relevant Retail: Growth: +3.4%; Avg: +7.1%, Real: +3.9%. 9 were up from July. Vs Aug 23: 8 were up, Real: 10, Vs Aug 21: 7 were up, Real: 6. Vs 19: Only Dept Stores were actually & really down. Furnishing stores were also really down.
  • All Department Stores – This group was struggling before the pandemic hit them hard. They began recovery in March 2020. Sales are up 9.1% from July. Their actual $ are only up Ytd vs 21 and the only positive real number is vs August 23. They are even actually & really down vs 2019. Growth: -1.3%; Avg 19>24: -0.2%, Real: -2.2%.
  • Club/SuprCtr/$- They fueled a big part of the recovery because they focus on value which has broad consumer appeal. $ales are +4.7% from July, and they are positive in all measurements. However, only 44.4% of their 34.2% 19>24 lift is real – inflation’s impact. Ytd growth is below Avg for the 5th straight month. Growth: 3.8%; Avg: +6.1%, Real: +2.9%.
  • Grocery- These stores depend on frequent purchases, so except for the binge buying in 2020, their changes are usually less radical. Actual $ are +0.1% from July and positive in other comparisons. However, cumulative inflation has hit them hard. Real $ are only up vs 23 & 19 and only 5% of 19>24 growth is real. Growth: 1.9%; Avg 19>24: +5.1%, Real: +0.3%.
  • Health/Drug Stores – Many stores are essential, but consumers visit less frequently than Grocery stores. $ are +2.5% from July. They are up in all actual comparisons and only really down Ytd vs 23. Because inflation has been relatively low, 63% of their 27.0% growth from 2019 is real. Growth: 2.7%; Avg 19>24: +4.9%, Real: +3.2%
  • Clothing and Accessories – Clothes initially mattered less when you stayed home. That changed in March 2021 with strong growth through 2022. Sales are up 7.5% from July and positive in all comparisons but real Ytd vs 21. Plus, 62% of their 19>24 growth is real. Growth: 2.6%; Avg 19>24: +3.2%, Real:+2.0%
  • Home Furnishings – In mid-2020 consumers’ focus turned to their homes and furniture became a priority. Prices are still deflating but they were high in 2022. Sales are +4.5% from July but negative in all measurements but actual vs 2019 & actual & real vs Aug 23. They have sold less product in 2024 than 2019. Growth: -5.1%; Avg 19>24: +2.4%, Real: -0.2%
  • Electronic & Appliances – This channel has had many issues. Sales fell in Apr>May of 2020 and didn’t reach 2019 levels until March 21. $ are +2.9% from July and they are only negative in Ytd actual sales vs 21. We should also note that they are the only channel with Ytd growth above their 19>24 avg. Growth: +1.7%; Avg 19>24: +0.9%, Real: +3.8%.
  • Building Material, Farm & Garden & Hardware –They truly benefited from the consumers’ focus on home. In 2022 the lift slowed as inflation grew to double digits. Prices are still deflating but sales are -2.6% from July. Actual sales are only down monthly and Ytd vs 23. Prices are deflating but they are still 15.8% above 21 so real sales vs August & Ytd 21 are negative. Also, just 23% of their 19>24 sales growth is real. Growth: -2.3%; Avg 19>24: +5.5%, Real: +1.4%.
  • Sporting Goods, Hobby and Book Stores – Consumers turned their attention to recreation and Sporting Goods stores sales took off. Book & Hobby Stores recovered more slowly. After a big June lift sales fell -1.5% in July but rebounded +11.5% in August. All comparisons, actual & real, but Ytd vs 2019 are negative. Their inflation rate has been lower than most groups so 71% of their 24.6% growth since 2019 is real. Growth: -3.5%; Avg 19>24: +4.5%, Real: +3.3%.
  • All Miscellaneous Stores – Pet Stores have been a key part of the strong and growing recovery of this group. They finished 2020 at +0.9% but sales took off in March 21 and have continued to grow. Sales are +2.9% vs July and positive in all measurements vs 23, 21 & 19. They are still 2nd in the % increase vs 19 but fell to 3rd vs 21. 67.2% of their 40.8% 19>24 growth is real, but their current Ytd lift is still 11% below Avg. Growth: +6.3%; Avg 19>24: +7.1%, Real: 5.0%.
  • NonStore Retailers – 90% of their $ comes from Internet/Mail Order/TV. The pandemic accelerated online spending. They ended 2020 +21.4%. The growth continued in 2021 as sales exceeded $100B for the 1st time and they broke the $1 Trillion barrier. $ are -2.0% from July. Their YOY lift fell to +5.6% in August and Ytd they are 44% below Avg. They are positive in all measurements and 81% of their 99.9% 19>24 growth is real. Growth: 8.3%; Avg: +14.9%, Real: +12.6%.

Note: Almost without exception, online sales by brick ‘n mortar retailers are recorded with their regular store sales.

Recap – The Retail recovery from the pandemic was largely driven by Relevant Retail and by the end of 2021 it had become very widespread. In 2022, there was a new challenge, the worst inflation in 40 years. Overall, inflation has slowed considerably from its June 22 peak and now 8 channels are deflating. This should help the Retail Situation. Sales grew from July but the 1.2% lift for Relevant Retail was -58% below their 3.0% 92>23 avg. This was a big drop from last month. However, the big problem has been slowing YOY monthly increases. That temporarily changed in July as the YOY lift vs 23 was 11% above their 92>23 average increase. In August, the 3.4% lift vs 23 was -27% below average. However, only 3 of 11 channels had a $ decrease and 10 of 11 sold more product in 2024 than in 2023. In August, there were 3 channels with lifts of 6.5+%. In July there were 4, but only 1 in June. One channel, Electronics/Appliances again had a Ytd lift above their 19>24 Avg. There is more good news. Relevant Retail is again positive in all comparisons. That’s now happened in 3 of the last 4 months. The recovery definitely slowed in June, but it strongly restarted in July and continued in August.

Finally, here are the details and updated inflation rates for the CPIs used to calculate the impact of inflation on retail groups and channels. This includes special aggregate CPIs created with the instruction and guidance of personnel from the US BLS. I also researched data from the last Economic Census to review the share of sales by product category for the various channels to help in selecting what expenditures to include in specific aggregates. Of course, none of these specially created aggregates are 100% accurate but they are much closer than the overall CPI or available aggregates. The data also includes the CPI changes since 2021 to show cumulative inflation.

Monthly YOY CPI changes of 0.2% or more are highlighted. (Green = lower; Pink = higher)

I’m sure that this list raises some questions. Here are some answers to some of the more obvious ones.

  1. Why is the group for Non-store different from the Internet?
    • Non-store is not all internet. It also includes Fuel Oil Dealers, the non-motor fuel Energy Commodity.
  2. Why is there no Food at home included in Non-store or Internet?
    • Online Grocery purchasing is becoming popular but almost all is from companies whose major business is brick ‘n mortar. These online sales are recorded under their primary channel.
  3. 6 Channels have the same CPI aggregate but represent a variety of business types.
    • They also have a wide range of product types. Rather than try to build aggregates of a multitude of small expenditure categories, it seemed better to eliminate the biggest, influential groups that they don’t sell. This method is not perfect, but it is certainly closer than any existing aggregate.
  4. Why are Grocery and Supermarkets only tied to the Grocery CPI?
    • According to the Economic Census, 76% of their sales comes from Grocery products. Grocery Products are the driver. The balance of their sales comes from a collection of a multitude of categories.
  5. What about Drug/Health Stores only being tied to Medical Commodities.
    • An answer similar to the one for Grocery/Supermarkets. However, in this case Medical Commodities account for over 80% of these stores’ total sales.
  6. Why do SuperCtrs/Clubs and $ Stores have the same CPI?
    • While the Big Stores sell much more fresh groceries, Groceries account for ¼ of $ Store sales. Both Channels generally offer most of the same product categories, but the actual product mix is different.

 

 

Petflation 2024 – August Update: Jumps up to +2.9% vs 2023

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The monthly Consumer Price Index peaked back in June 2022 at 9.1% then began to slow until turning up in Jul/Aug 2023. Prices fell in Oct>Dec 23, then turned up Jan>Aug 24. Despite a 0.1% increase in prices from July, YOY inflation slowed in August to +2.5% from +2.9% in July. This was due to a big Jul>Aug price lift in 2023. Grocery prices fell -0.1% from July and inflation slowed to 0.9%. After 12 straight months of double-digit YOY monthly increases, grocery inflation has now had 18 consecutive months below 10%. As we have learned, even minor price changes can affect consumer pet spending, especially in the discretionary pet segments, so we will continue to publish monthly reports to track petflation as it evolves in the market.

Petflation was +4.1% in December 2021 while the overall CPI was +7.0%. The gap narrowed as Petflation accelerated and reached 96.7% of the national rate in June 2022. National inflation has slowed considerably since June 2022, but Petflation generally increased until June 2023. It passed the National CPI in July 22 but fell below it from Apr>Jul 24. However, at 2.8% in August, it is again above the CPI, +12%. We will look deeper into the data. The reports will include:

  • A rolling 24 month tracking of the CPI for all pet segments and the national CPI. The base number will be pre-pandemic December 2019 in this and future reports, which will facilitate comparisons.
  • Monthly comparisons of 24 vs 23 which will include Pet Segments and relevant Human spending categories. Plus
    1. CPI change from the previous month.
    2. Inflation changes for recent years (22>23, 21>22, 20>21, 19>20, 18>19)
    3. Total Inflation for the current month in 2024 vs 2019 and vs 2021 to see the full inflation surge.
    4. Average annual Year Over Year inflation rate from 2019 to 2024
  • YTD comparisons
    1. YTD numbers for the monthly comparisons #2>4 above

In our first graph we will track the monthly change in prices for the 24 months from August 22 to August 24. We will use December 2019 as a base number so we can track the progress from pre-pandemic times through an eventual recovery. This chart is designed to give you a visual image of the flow of pricing. You can see the similarities and differences in segment patterns and compare them to the overall U.S. CPI. The year-end numbers and those from 12 and 24 months earlier are included. We also included and highlighted (pink) the cumulative price peak for each segment. In August, Pet prices were down -0.02% from July. The small price drop was entirely driven by Pet Food. All other segments were up.

In August 22, the CPI was +15.3% and Pet was +13.3%. Prices in the Services segments generally inflated after mid-2020, while Product inflation stayed low until late 21. In 22 Petflation surged. Food prices consistently grew but the others had mixed patterns until July 22, when all increased. In Aug>Oct Petflation took off. In Nov>Dec, Services & Food prices grew while Vet & Supplies prices stabilized. In Jan>Apr 23, prices grew every month for all segments except for 1 dip by Supplies. In May Products prices grew while Services slowed. In Jun/Jul this reversed. In Aug all but Services fell. In Sep/Oct this flipped. In Nov, all but Food & Vet fell. In Dec, Supplies & Vet  drove prices up. In Jan>Mar 24 Pet prices grew despite a few drops. In April, prices in all but Vet fell. In May, all but Food grew. In June, Products drove a lift. In July, all but Services fell. In August, Food drove a small drop in Total Pet prices.

  • U.S. CPI – The inflation rate was below 2% through 2020. It turned up in January 21 and continued to grow until flattening out in Jul>Dec 22. Prices turned up Jan>Sep 23, dipped in Oct>Dec, then rose Jan>Aug 24, but 31.4% of the 22.5% increase in the 56 months since Dec 2019 happened from Jan>Jun 2022 – 10.7% of the time.
  • Pet Food – Prices were at Dec 19 levels from Apr 20>Sep 21. They then started to grow & peaked in May 23. In Jun>Aug they fell, grew Sep>Nov, fell Dec>Feb, rose in Mar, fell Apr>May, grew in June, then fell in Jul>Aug. 96% of the lift was in 22/23.
  • Pet Supplies – Supplies prices were high in Dec 19 due to tariffs. They then had a “deflated” roller coaster ride until mid-21 when they returned to Dec 19 prices and essentially stayed there until 22. They turned up in Jan and hit an all-time high, beating 2009. They plateaued Feb>May, grew in June, flattened in July, then turned up in Aug>Oct to a new record. Prices stabilized in Nov>Dec but grew in Jan>Feb 23. They fell in Mar, but set a new record in May. The rollercoaster continued with Dec>Feb lifts, Mar/Apr drops, May/Jun lifts (another record high), a July drop and an August lift
  • Pet Services– Inflation is usually 2+%. Perhaps due to closures, prices increased at a lower rate in 2020. In 2021 consumer demand increased but with fewer outlets. Inflation grew in 21 with the biggest lift in Jan>Apr. Inflation was strong in 22 but prices got on a rollercoaster in Mar>Jun. They turned up Jul to Mar 23 but the rate slowed in April and prices fell in May. Jun>Aug: ↑Up, Sep>Dec: ↓Down, Jan>Mar 24: ↑Up, Apr: ↓Down, May: ↑Up, June: ↓Down, Jul>Aug: ↑Up.
  • Veterinary – Inflation has been consistent. Prices turned up in Mar 20 and grew through 21. A surge began in Dec 21 which put them above the overall CPI. In May 22 prices fell and stabilized in June causing them to fall below the CPI. However, prices rose again and despite some dips they have stayed above the CPI since July 22. In 23>24 prices grew Jan>May, stabilized Jun/Jul, fell in Aug, grew Sep>Dec, fell in Jan, grew Feb>May, fell Jun>Jul, then grew in August.
  • Total Pet – Petflation is a sum of the segments. In Dec 21 the price surge began. In Mar>Jun 22 the segments had ups & downs, but Petflation grew again from Jul>Nov. It slowed in Dec, grew Jan>May 23 (peak), fell Jun>Aug, grew in Sep/Oct, then fell in Nov. In December prices turned up and grew through March 24 to a record high. Prices fell in April, rose in May>June (a record) then fell in Jul>Aug, but Petflation is again above the National CPI.

Next, we’ll turn our attention to the Year Over Year inflation rate change for August and compare it to last month, last year and to previous years. We will also show total inflation from 21>24 & 19>24. Petflation rose to 2.8%, up from 1.9% in July, and it is now +12.0% above the National rate. Last month, it was -34.5%. The chart will allow you to compare the inflation rates of 23>24 to 22>23 and other years but also see how much of the total inflation since 2019 came from the current pricing surge. We’ve included some human categories to put the pet numbers into perspective.

Overall, prices were up 0.1% from July and were +2.5% vs August 23, down from +2.9% last month because there was a bigger Jul>Aug price lift in 23. Grocery inflation dropped to +0.9% from 1.1%. Only 3 had price decreases from last month – Pet Food, Total Pet and Groceries. There were 5 drops in July but only 2 in May & June. The national YOY monthly CPI rate of 2.5% is down from 2.9%. It is 32% below the 22>23 rate and 70% less than 21>22. The 23>24 rate is below 22>23 for all but Pet Supplies & Medical Services. In our 2021>2024 measurement you also can see that over 65% of the cumulative inflation since 2019 occurred in all but 2 segments – Medical Services & Haircuts – both Services categories. Service Segments have generally had higher inflation rates so there was a smaller pricing lift in the recent surge. Pet Products have a very different pattern. The 21>24 inflation surge provided 97% of their overall inflation since 2019. This happened because Pet Products prices in 2021 were still recovering from a deflationary period. Services expenditures now account for 64.1% of the National CPI so they are very influential. Vs 2023, their current CPI is +4.8% while the CPI for Commodities is -1.2%. This clearly shows that Services are driving all of the current 2.5% inflation.

  • U.S. CPI– Prices are +0.1% from June to a new record high. The YOY increase is 2.5%, down from 2.9% because of a big price lift in 2023. It peaked at +9.1% back in June 2022. The targeted inflation rate is <2% so we are still 25+% higher than the target. After 12 straight declines, we had 2 lifts, a stable month, 3 consecutive drops and now 6 of 9 with drops – improving. The current rate is below 22>23 but the 21>24 rate is still +15.1%, 66.5% of the total inflation since 2019. Inflation was starting in August 2021.
  • Pet Food– Prices are -0.4% vs July and -0.4% vs August 23, down from -0.04%. They are still significantly below the Food at Home inflation rate, +0.9%. The YOY drop of -0.4% is being measured against a time when prices were 22.7% above the 2019 level and the current decrease is only 2/3 of the -0.6% drop from 2019 to 2020. The 2021>2024 inflation surge has now generated 100+% of the 22.3% inflation since 2019. 2021 was the new “bottom”.
  • Food at Home – Prices are down -0.1% from July and the monthly YOY increase fell from 1.1% to 0.9%. This is radically lower than Jul>Sep 2022 when it exceeded 13%. The 27.1% Inflation for this category since 2019 is 19.4% more than the national CPI but still in 4th place behind 3 Services expenditures. 66.1% of the inflation since 2019 occurred from 2021>24. This mirrors the national CPI, but we should note that Grocery prices began inflating in 2020>21 then the rate accelerated. It appears that the pandemic supply chain issues in Food which contributed to higher prices started early and foreshadowed problems in other categories and the overall CPI tsunami.
  • Pets & Supplies– Prices were +0.2% from July and inflation grew to +3.1% vs Aug 23 but they have the lowest rate vs 2019. As we have noted, prices were deflated for much of 20>21. As a result, the 2021>24 inflation surge accounted for 85.3% of the total price increase since 2019. Prices reached an all-time high in October 2022 then deflated. 3 monthly increases pushed them to a record high in Feb 23. Prices fell in March, rose in Apr/May to a new record, fell in Jun>Aug, grew Sep>Oct, fell in Nov, grew Dec>Feb, fell Mar>Apr, rose May>Jun (record), fell in July, then rose in August.
  • Veterinary Services– Prices are +0.1% from July and +7.6% from 2023. They took the top spot in inflation vs 23 and are still the leader in the increase since 2019 with +37.4% and since 2021, +27.3%. For Veterinary, relatively high annual inflation is the norm. However, the rate has increased during the current surge, especially in 22 & 23. It is still high in 24, so 75.7% of the cumulative inflation since 2019 occurred from 2021>24.
  • Medical Services – Prices turned sharply up at the start of the pandemic but then inflation slowed and fell to a low rate in 20>21. Prices rose +0.1% from July, but inflation vs last year slowed to +3.2% from +3.3%. Medical Services are not a big part of the current surge as only 49.6% of the 13.5% 2019>24 increase happened from 21>24.
  • Pet Services – Inflation slowed in 2020 but began to grow in 21. In 24 prices surged Jan>Mar, fell in April, rose in May, fell in June, then rose Jul>Aug. Inflation peaked at +8.0% in March 23. In August, it was 6.3%, down from 6.6%. 67% of their total 19>24 inflation has occurred since 21. In Dec 23, it was only 49%. They have the 2nd highest 19>24 rate.
  • Haircuts/Other Personal Services – Prices are +0.6% from July and +4.7% from 23. 6 of the last 8 months have been 4.0+%. Inflation has been pretty consistent. Just 54.6% of the 19>24 inflation happened 21>24.
  • Total Pet– Petflation grew to 2.8% from 1.9% in July due to a big price drop in 23. It is still 58% less than the 22>23 rate but now 12% more than the U.S. CPI. 2.8% is 9.7% below the 3.1% average August rate since 1997. Vs July, prices fell -0.02%, driven entirely by Pet Food. The biggest Jul>Aug price decrease was in 23 but a drop has occurred in only 6 of the last 27 years, so this month’s data was a bit surprising. In terms of Petflation, 2024 appears to be moving back towards a more normal pattern. However, the path to get there will be unusual and there is still a ways to go.

Now, let’s look at the YTD numbers.

The inflation rate for 22>23 was the highest for 4 of 9 categories – All Pet – Pet Food, Services, Veterinary & Total Pet. The 23>24 rate is usually much lower than 22>23 for all but Medical Services. 21>22 still has the highest rate for Food at Home, the CPI & Pet Supplies. The average annual national inflation in the 5 years since 2019  is 4.2%. Only 2 of the categories are below that rate – Medical Services (2.8%) and Pet Supplies (2.2%). It comes as no surprise that Veterinary Services has the highest average rate (6.7%), but all 5 other categories are +4.4% or higher.

  • U.S. CPI – The 23>24 rate is 3.1%, down from 3.2% in July. It is also down 31% from 22>23, 63% less than 21>22 and 26% below the average YOY increase from 2019>2024. However, it’s still 37% more than the average annual increase from 2018>2021. 74% of the 22.7% inflation since 2019 occurred from 2021>24. Inflation is a big problem that started recently.
  • Pet Food – Ytd inflation is 0.9%, down from 1.1% in July and 93% less than the 22>23 rate. Now, it is also 88% lower than 21>22 and 18% below the average rate from 2018>2021. Pet Food has the highest 22>23 rate on the chart and remains in 2nd place in the 21>24 rates. Deflation in the 1st half of 2021 kept YTD prices low then prices surged in 2022 and especially in 2023. 96% of the inflation since 2019 occurred from 2021>24.
  • Food at Home – The inflation rate has slowed remarkably. At 1.1%, it is down 84% from 22>23, 90% from 21>22 and 52% from 20>21. Also, it is even 48% lower than the average rate from 2018>20. It is tied for 3rd place for the highest inflation since 2019 but still beat the U.S. CPI by 17%. You can see the impact of supply chain issues on the Grocery category as 74% of the inflation since 2019 occurred from 2021>24.
  • Pets & Pet Supplies – Prices rose Jan>Feb, fell Mar>Apr, rose May>Jun, fell in July, then rose in August. Inflation in 24 is 0.5% and is only higher than the deflation in 19>20 & 20>21. Supplies have the lowest inflation since 2019. The only significant increases were 7.2% in 22 & 4.3% in 23. The 2021 deflation created an unusual situation. Prices are up 11.4% from 2019 but 109% of this increase happened from 2021>24. Prices are up 12.4% from their 2021 “bottom”.
  • Veterinary Services – Inflation was high in 2019 and steadily grew until it took off in late 2022. The rate may have peaked in 2023, but it is still going strong in 2024, +7.7%, the highest on the chart. They are also #1 in inflation since 2019 and since 2021. At +6.7%, they have the highest average annual inflation rate since 2019. It is 1.6 times higher than the National Average but 2.4 times higher than the Inflation average for Medical Services. Strong Inflation is the norm in Veterinary Services.
  • Medical Services – Prices went up significantly at the beginning of the pandemic, but inflation slowed in 2021. Ytd it is 2.4%. In a non-pandemic year, “normal” is between 2.1>2.9%. We are still seeing the impact of 2023 when prices actually deflated (-0.3%). This was the only deflationary year since the US BLS began tracking this category in 1935.
  • Pet Services – After falling in late 2023, prices surged in 2024, except for drops in Apr & Jun. The 23>24 inflation rate of 5.6% is 2nd to Veterinary on the chart. It is 20% less than 22>23 and 7% below 21>22. However, it is still 1.7 times higher than the 2018>21 average rate. Pet Services is 2nd in 19>24 inflation but only 4th in inflation since 21.
  • Haircuts & Personal Services – The services segments, essential & non-essential, were hit hardest by the pandemic. The industry responded by raising prices. Ytd inflation is 4.4%, which is 19% below its 21 peak, but 33% above the 18>20 average. Consumers are paying over 25% more than in 2019, which usually reduces the frequency.
  • Total Pet – Ytd Petflation is 2.7%, the same as July. It is 72% less than 22>23 but 17% higher than the 2018>21 average rate. Plus, YTD it is still 13% below the CPI. Despite the YOY lift in August, Petflation has slowed in 24. This is primarily being driven by drops in Pet Food inflation, but Ytd Supplies inflation is also low. Services prices set a new record in August and Vet prices grew. The mixture of patterns produced the stability of the August Ytd Pet CPI.

Petflation has definitely slowed in 24 but it hit the pause button in August. At 2.8%, August was 9.7% below the average for the month but is now 12% higher than the National CPI. We continue to focus on monthly inflation while ignoring one critical fact. Inflation is cumulative. Pet prices are 20.7% above 2021 and 25.2% higher than 2019. Those are big lifts. In fact, in August prices for Pet Services set a new record while prices for Total Pet & all other pet segments are less than 0.8% below the highest in history. Only Pet Supplies prices (+11.6%) are less than 22% higher than 2019. Since price/value is the biggest driver in consumer spending, inflation will affect the Pet Industry. Services will be the least impacted as it is driven by high income CUs. Veterinary will see a reduction in visit frequency. The product segments will see a more complex reaction. Supplies will likely see a reduction in purchase frequency and some Pet Parents may even downgrade their Pet Food. Products will see a strong movement to online purchasing and private label. We saw evidence of this at both GPE 24 and SZ 24 as a huge # of exhibitors offered OEM services. Strong, cumulative inflation has a widespread impact.

2023 Top 100 U.S. Retailers – Sales: $2.93 Trillion, Up 3.0%; 165,493 Stores with Pet Products……plus the Internet!

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The U.S. Retail market reached $8.29 Trillion in 2023 from all channels – Auto Dealers, Supermarkets, Restaurants, Online retailers and even Pet Stores. The $273B, +3.4% lift was down significantly from the pandemic recovery lift of +$1.14T, +18.4% in 2021. However, the Total Retail market is now $2.12T, 34.3% ahead of 2019. That’s a strong annual growth rate of +7.7%. (Data courtesy of the Census Bureau’s monthly retail trade report.)

In this report we will focus on the top 100 Retailers in the U.S. Market. The base data on the Top 100 comes from Kantar Research and was published by the National Retail Federation (NRF). The historical data for some companies that weren’t in the Top 100 all years from 2019>2023 was gathered from other reliable sources. In 2020, Restaurants were removed from the list and only Convenience stores sales for Gas Stations were included. I adjusted the 2019 list to reflect this change. This change means that the Top 100 now only includes Relevant Retail companies. The Top 100 account for 35.3% of the total market. This share peaked at 39.0% during the 2020 pandemic and has slowly declined since then. However, the Top 100 are still the “Retail Elite”. The vast majority of the group also stock and sell a lot of Pet Products so their progress is critically important to the Pet Industry. Let’s get started in our analysis. The report does contain a lot of data, but we’ll break it up into smaller pieces to make it more digestible.

We will begin our report with an overview chart of the 2019>2023 annual sales history for major segments of the Retail Marketplace. The U.S. Retail market strongly recovered from the 2020 pandemic trauma and the resurgence became widespread across most channels. Our regular retail sales reports have shown that different defined retail channels often took a different path from 2019 to 2021. In the Spring of 2021 and throughout 2022 the retail market faced a new challenge – strong inflation. The YOY price increases were the largest in decades, even reaching double digits in October of 2021 (stayed for 11 months). The high rate didn’t start to slow until the July of 2022. Although the increase rate has slowed, the retail market is now feeling the impact of high cumulative inflation. The Top 100 analysis allows us to see if the company revenue size was a factor in their overall pandemic/price journey from 2019>2023. The following chart shows the annual sales and market share as well as the changes in both for large retail subgroups that are based upon the amount of their annual revenue. Note: In comments we’ll show Avg Growth Rates – Actual & Real (Inflation Related)

  • The Total Retail Market grew $273B, +3.4% in 2023. That is far less than the $1.14T, +18.4% in 2021 and even below pre-pandemic years: 2019, 3.6%; 2018, 4.9%; 2017, 4.3%. However, the average growth rate from 2019>23 is 7.7%, which is almost double the 2016>19 rate of 3.9%. Factoring in inflation, Real 19>23 growth was +2.7%, exactly equal to 16>19. The impact of cumulative inflation – smaller sales increases and only 35% of 19>23 growth is real.
  • The “Non-Relevant” Retail Group (Restaurants, Auto Dlrs, Gas Stations) was hit hardest by the pandemic as sales fell -9.6% in 2020. They had a strong recovery as 20>22 sales grew $932B, for an average 19>22 growth rate of 8.8%. In 23 the increase slowed to 2.6%. High inflation was a factor for all groups. Gas: +34%; Auto: +28%; Restaurants: +23%
  • Relevant Retail was the hero of the pandemic as they kept Total Retail positive in 2020. Their sales surged in the 2021 recovery then radically slowed in 22 (7.1%) & 23 (3.9%). They were still up $192B producing an average growth rate since 2019 of +8.0%. Their Real growth rate (considering inflation) was +4.0%. Their share of Total Retail has stabilized but is down 3.3% from its peak in 2020. The story is a bit more complex. Let’s drill deeper into this group.
  • The Top 100 Retailers make up 57.5% of Relevant Retail and 35.3% of Total Retail. Sales have grown every year since 2019 but slowed markedly in 23. Their market share has fallen since peaking in 2020 for Relevant Retail and 2019 for Total Retail. Their avg growth since 2019 is +6.1%, but Real Growth is only +2.7%. Only 44.3% of their growth is real.
  • The biggest subgroup in $ales in the Top 100 is the Top 10 which accounts for 59.3% of the Top 100’s revenue, up from 55% in 2019. This group has been unchanged since 2015 and consists of Amazon, plus truly essential brick ‘n mortar retailers. Their biggest sales surge occurred in 2020 which was their peak in Retail market share. Their growth slowed in 23 but their average growth rate is +8.1%. Real growth was +4.1% – 50.6%.
  • The Retailers ranked from #11 to #100 change slightly every year. Their sales in 2023 ranged from $4.1B to $69B and they accounted for 40.7% of the Top 100’s revenue. They have an unusual sales pattern in that their $46B decrease in 2020 is the only negative sales on the chart outside of the big drop by Rest/Auto/Gas. They did have a strong 10.7% increase in 2021 but that fell to 6.1% in 22 & 1.9% in 23. They have also lost market share in Total & Relevant Retail every year since 2019 but are still a big part of U.S. Retail. Avg 19>23 Growth: +3.4%; Real: 0.9% – only 26.5%.
  • The Relevant Retailers outside of the Top 100 don’t get a lot of “press” but maybe they should. They currently account for 42.5% of Relevant Retail $ and 26.2% of Total Retail. They had the biggest percentage increase of any Relevant Retail subgroup overall and in all years but 2020 (2nd). Their increase since 2019 is +10.9%. Real: +6.8%, the best numbers of any group on the chart. While this performance is amazing, perhaps the most important fact is that they delivered 60% of Relevant Retail’s sales increase in 2020 and even 55% of the lift from 2019>2023.

There is no doubt that the big retailers are critical to the success of the U.S. Retail Market. However, there are sometimes “hidden heroes” that should be noted.

The Top 100 outperformed Total Retail in 2020 but not in 2021>2023. In fact, the sales growth since 2019 trails Total Retail, Relevant Retail and even Rest/Auto/Gas. It still generates 35.3% of Total U.S. Retail $ so it is still very important. We also should remember that the Top 100 is really a contest with a changing list of winners. Companies drop out and new ones are added. This can be the result of mergers, acquisitions, surging or slumping sales or even a corporate restructuring. In 2023. Overstock.com gained the rights for online sales from Bed, Bath & Beyond. Only 2 were new:

  • Overstock.com (Home Gds)
  • Save Mart (Supermarket) – returns after dropping off in 2022

To make room, 2 companies dropped off the list. Neither was a surprise.

  • Barnes & Noble (Book Store) – Category now gone from list
  • Office Depot (Office Supplies) – Only 1 left on the list.

I think that we now have a good overview of U.S. Retail and the Top 100 so let’s ask and answer a very relevant question. How many Top 100 companies are buying and selling Pet Products? This will reinforce that Pets have become an integral part of the American Household and how fierce that the competition for the Pet Parents’ $ has become.

  • We should note that the data in the chart only reflects the performance of the companies in the 2023 list since 2019 and is not being compared to the Top 100 list of companies from prior years
  • 87 are again selling some Pet Products in stores and/or online. There is 1 more in the online only segment due to the addition of Overstock.com to the list. Note: 87 is 7 more companies than the 1st “official” all Relevant Retail Top 100 list in 2020.
    • Their Total Retail Sales of all products is $2.83 Trillion which is…
      • 96.6% of the total business for the Top 100
      • 55.5% of Relevant Retail
      • 34.1% of the Total Retail market
    • 72 Cos., with $2.65T in sales sell pet products off the retail shelf in 165,493 stores – 12,000 more than 2020.
      • In 2023, the current Top 100 companies made no changes in how they handle pet products.
      • As you can see by the growth in both sales and store count since 2019, “in store” is still the best way to sell pet.
    • Online only is another story and the story gets complicated.
      • Amazon includes Whole Foods, which has stores in 45 states so the Amazon $ are in the “Pet in Store” numbers.
      • 1 New Retailer in the 2023 list (Overstock.com) is online only. This group had decreased sales and closed stores in 2020. 21 & 22 brought a rebound in both areas but the sales lift slowed in 23. They still lead Non-Pet in the 19>23 $ lift.
  • Some non-pet specialty retailers like Lulumon and Signet have had extraordinarily strong post pandemic growth. However, the growth in the non-pet group has slowed in 2022 and fell -2.7% in 2023. They have also closed 4.5% of their stores, which is now thankfully reversing. Perhaps, more of them will see Pet as a new growth opportunity.

The pandemic caused our Pets to become an even more important part of our households. They are truly family. Pet products have long been an integral part of the strongest retailers and are now even more widespread across the entire U.S. marketplace. Of the Top 100, 165,493 stores carry at least some pet items at retail. However, there are thousands of additional “pet” outlets including 15,000 Grocery Stores, 10,000 Pet Stores, 16,000 Vet Clinics, 6,000 Pet Services businesses and more. Pet Products are on the shelf in over 215,000 U.S. brick ‘n mortar stores… plus the internet. Pet Products have become part of the new “normal” for the majority of U.S. Retailers.

Before we analyze the whole Top 100 list in greater detail let’s take a quick look at the Top 10 retailers in the U.S.

Except for changes in rank, this group has been incredibly stable. The list has been the same since 2013, with one slight qualification. In 2015 Albertsons purchased Safeway. The new Albertsons/Safeway group replaced the stand-alone Safeway company in the list. We have again included the average annual 19>23 growth rates – both Actual & Real (Inflation was factored in using specifically targeted CPIs) Now let’s get into the numbers.

  • Their Total Retail Sales were $1.74 Trillion which is:
    • 59.3% of Top 100 $ales, slightly above the previous 2020 peak (58.9%) and 4.3% more than 55% in 2019.
    • 34.1% of Relevant Retail, equal to 21 & 22 but down from 35.5 in 2020.
    • 20.9% of Total U.S. Retail $, equal to 22, down from 21.2% in 21 and 23.0% in 20, but above 20.6% in 2019.
  • In ranking, there was only 1 change. CVS & Target swapped places.
  • Sales vs 22 are only down for Home Depot, Target & Lowes. All are up vs 19. The biggest growth vs 21 & 19 came from Amazon. In average growth, 4 have rates over 8%. The group averages +8.1% with +4.1% (51%) being real.
  • Driven by Drug, Store count turned down -1.4% vs 22. It is still down vs 19 for 4 companies and -1.5% for the group.

Now we’ll look at the detailed list of the top 100. It is sorted by channel groups with subtotals in key columns. The data only reflects the situation for the current 2023 Top 100 Retailers. Retailers have slightly changed in some groups through the years but there has been very little difference in group share. CPI Note: To better reflect their “real” product sales, I used a specific CPI rate for each retailer. These ranged from individual expenditures, like Alcohol at Home for Total Wine & More to specially created targeted aggregates for Superstores/Clubs. For the group, the individual inflation results were then combined to more accurately reflect the group price changes .  There is not a lot of highlighting, but:

  • Pet Columns ’23 & ‘22 – a “1” with an orange highlight indicates that products are only sold online.
  • Rank Columns – 2023 changes in rank from the 2022 list are highlighted as follows:
    • Up 3-5 spots = Lt Blue; Up 6 or more = Green
    • Down 3-5 Spots = Yellow; Down 6 or more = Pink

Let’s get started. Remember, online $ are included in the sales of all companies.

 Note:(*) in the 2019 columns of some companies means the 2019 base was estimated from other sources.

Observations

  • Alcohol Retailers first made the list in 2020 as consumers increased dining at home. Strong growth continues.
  • Apparel – They were hit hard by the pandemic, but had a strong recovery in 2021. The increase slowed to 1.9% in 2022 but came back strong in 2023, +6.5%. 6 companies had sales increases over 9% from 2022. Foot Locker had the only major decrease, -18.1%. Group Store count is up vs 22 (+2.6%) and vs 19 (+4.4%). The average group sales increase was Actual: +5.7%; Real: +4.4% (77%). The category has fewer companies than in 2021 but more than in 2019.
  • Auto – This group is unchanged from 2019. Their growth slowed a little in 22 & 23 but the only negative for this group is that Advance Auto’s store count is down -1.4% from 2019. Group Avg Growth: +9.0%; Real: +3.4%. (38%).
  • Book Stores – Barnes & Noble dropped off so like 2019 & 2020 no Book Stores are in the Top 100.
  • Commissary/Exchanges – They were on hold from 2019>22. Both Group Sales & Store Count grew in 2023 which pushed their Avg Actual Sales to +1.7%. However, their Real Sales Avg is -2.1%.
  • Convenience Stores – Sales are down in 23 due to 7-Eleven. Their 2022 acquisition of Speedway fueled most of the group’s 19>23 growth. The group’s Avg Actual Sales change: +5.4%;Real: -0.4%, due to strong inflation.
  • The decline in Department Stores was accelerated by the pandemic. Sales in the category grew in 22 because of the addition of Neiman Marcus. Neiman Marcus’ sales are up again in 2023. Dillard’s & Neiman Marcus have the only significant actual growth since 19. Real growth is down for all. In fact, all group measurements are negative. J.C. Penny, a hallmark in the department store channel, has by far the worst performance.
  • Drug Stores – Rite Aid filed for bankruptcy and have the only sales drop vs 22. All have been closing stores since 2019 but only Good Neighbor has lower sales. The group avg sales from 2019>23 are Actual: +2.9%; Real: + 1.4% (48% real growth). CVS has the strongest growth, but it is primarily due to acquisitions.

  • Electronics/Entertainment – Sales vs 22 fell for all but Amazon but their increase was big enough to turn the group positive. Store closures continued, especially for electronics retailers.
    • Amazon Retail growth increased in 23 but is still only 49% of their average 19>23 growth. However, 81% is Real.
    • 3 were down vs 2019 with Qurate having the worst performance. Avg Actual: -6.7%; Real: -9.1%.
    • All 5 Electronics stores were down vs 2022 but 3 were up vs 2019. They continue to close stores. However, strong deflation has pushed real sales significantly up so only Dell is “really” down vs 2019.
    • Group avg growth, Actual: +9.2%; Real: +10.3%. Deflation in electronics was strong enough to impact the group.
  • Farm– Tractor Supply growth slowed from 11.4% to 3.4%. Avg Actual: +14.9%; Real: +8.6% (58%). Plus, more stores.
  • Hobby & Crafts– Hobby Lobby is by far the best performer. In fact, Michael’s sales are actually down vs 22. However, both continue to add stores. Avg Group Growth: 4.9%; Real: +4.7%. 96% is real.
  • Home Goods – Overstock acquired the rights to Bed, Bath & Beyond’s online sales. They entered the Top 100 and their big increase is the only reason the group is up vs 22. Vs 2019, only Amway is down. Store closures slowed in 23, -0.1%, but are -2.0% vs 19. Group Avg Actual growth: +5.9%; Real: +2.5% (42%).
  • Home Improvement/Hardware – Sales vs last year turned negative in 23. 4 of 7 were down but Home Depot and Lowes fueled the group drop. Store openings slowed in 23 but are still widespread.
    • Sales vs 2019 is a different story. All but Menards (+8.4%) are up 21+%. Group store growth is also high, +5.8%.
    • Avg Actual Growth: +7.8%; Real: +1.9% (Only 24% “Real” growth)
  • Jewelry – Signet sales plummeted, and they started closing stores again. Avg: 11.6%; Real: 8.0% (69%).
  • Mass Merchants have 3 of the 7 largest volume retailers in America – Wal-Mart, Costco and Target. However, the value and selection offered by the whole group has increased its importance to consumers due to the pandemic.
    • In 2023 Wal-Mart $ were up 6.9%, below both the 8.7% in 2022 and their average increase in sales: +7.5%. Their business is driven by SuperCenters. Groceries drove up inflation so their real sales avg increase was 3.5%, only 47%. After a small increase last year, their store count is down vs 2022 and -0.6% from 2019.
    • Costco’s 2023 $ increase was +6.8%, down radically from +16.9% in 2022 and 43% less than their 11.9% average. Average real growth was 7.8% (66%). They continue to open new stores and are now +8.3% vs 2019.
    • Target – After 6 consecutive annual sales increases, sales fell -1.6% in 2023. Their growth peaked at +13.2% in 2021. Avg Growth: 8.2%; Real Growth: 4.2%, 51%. They opened a few more supercenters in 2023 and their store count is now up 4.7% from 2019. They also have added more fresh groceries to their discount stores.
    • Meijer’s $ales were +3.7% from 22, down from 5.6% in 21>22 and below their avg of 5.5%. Their avg real growth is 1.7%, only 31%. They continue to open stores, +1.9% from 22 and +8.1% since 2019.
    • BJ’s growth fell from +22.8% in 22 to +4.6% in 23. However, they are still the growth leader vs 2019, +62.5% in sales and +11.5% in stores. Avg growth: +12.9%; Real: +8.7%, 67%. We should note that Costco ranks 2nd in both comparisons vs 2019 and Sam’s Club is a significant share of Wal-Mart’s total sales. Mass Merchants are the biggest category and Club stores have moved to the retail forefront.

  • Office Supply Stores – This channel continues its consistent decline as Consumers maintain their move to online ordering of these products. Office Depot dropped off of the list, leaving only Staples. All Staples comparisons are negative, and their Avg Growth is: -2.4%; Real: -8.7%. They also have -10.1% fewer stores than in 2019.
  • Pet Stores growth in 23 was +6.0%, down from +7.3% in 21>22 and a big drop from their 21 peak, +22.3%, but they are up +54.2% from 2019. Most of the growth in all measurements is coming from Chewy’s online sales.
    • As you know Chewy and PetSmart numbers are reported individually as they are separate companies.
    • With the strong consumer movement to online purchasing, Chewy is still the big story in this channel. They have the most sales. Their 22>23 increase was +10.4%, down from 13.6% in 22 and +24.4% in 21, but 74% of the Pet Store group’s 2023 $ increase. Their 81.6% sales increase vs 2019 is also double that of the retail outlets. Avg Growth rate: +16.1%; Real: +11.4%. 71% of their big increase is real.
    • PetSmart’s 22>23 growth was only +2.0%, less than +2.2% in 21>22 and 93% below +23.1% in 20>21. Sales are still up +35.1% from 2019 and they continue to expand their retail footprint with 3.9% more stores than in 2019. Their average growth rate is +7.8%. Real growth is +3.5%, 45%. This is far below Chewy’s, but not too bad.
    • Petco’s growth since 2019, +40.7% is slightly ahead of PetSmart. At +3.7%, it was slightly below +4.1% in 21>22 and down a lot from +17.6% in 20>21. Avg growth: +8.9%; Real: +4.5%, 51%. The biggest difference from PetSmart is that Petco has cut back on their retail stores, even in 2023. Their store count is now down -8.4% from 2019.
  • Small Format Value Stores – These stores offer value and convenience, but there are 2 types – Big Lots & $ Stores
    • Group sales increased +3.3%, down from +7.4% in 22. Avg 19>23 Growth: +6.9%; Real: +2.9%, 42%.
    • Dollar General & Dollar Tree were responsible for all of the group’s growth in both $ and stores. Vs 2019, Dollar General was the leader in both areas. Avg Growth: +8.7%; Real: +4.6%, 53%. Dollar Tree was the growth leader in 23 with +$2.3B, +8.3% vs 22. Their 19>23 Avg Growth was +6.7%; Real growth was +2.8%, 42%.
    • Big Lots’ $ fell -13.6% from 22. All of their comparisons vs 22 & 19 are negative. Avg Growth: -2.9%; Real: -6.6%
  • Sporting Goods – Sales vs 22: -0.2%, peaked at +13.6% in 21. Camping World & Academy were down vs 22 but all are up vs 19. The group’s store count is down due to Dick’s and Camping World. Avg $ Growth: +9.1%; Real: +4.7%, 52%.
    • Dick’s has the best $ performance vs 22 & 19, despite closing 1.9% of their stores. Avg: 10.2%; Real: 6.9%, 68%.
    • Camping World & Academy were both down vs 22 but up 22+% vs 2019. Academy has opened 8.9% more stores
    • Bass Pro has the worst performance. They closed 3.1% of their stores in 20&21. Avg Growth: +2.5%; Real: -1.9%.
  • Supermarkets – There was less turmoil than usual in this category – only minor rank changes, no drop outs and Save Mart returned to the list. Avg Growth: +6.3%; Real: 0.5%, only 8%. Store count +0.3% from 2019.
    • All but Weis were up vs 2022 in $ and only Save-A-Lot and Southeastern were down vs 2019.
    • Of 24 companies, only 5 cut back on stores in 2023 and 8 have fewer stores than in 2019.
    • Sales continue to increase but you see a major impact of strong inflation – only 8% of the 19>23 growth is real.
    • With $567B in sales from 17.5K stores, all carrying Pet Products, this group is essential both to the Retail Market and the Pet Industry.

Wrapping it up!

This report is focused on 2023 but we can also see the continued evolution of the Retail Marketplace. In 2020 many non-essential retailers were hit with restrictions and closures. On the plus side, consumers turned their focus to essentials and their homes. This helped drive incredible growth in many retail channels.

In 2021 the Total Retail market moved into a full recovery with spectacular growth. Many channels showed a strong sales rebound from 2020. Others built upon their pandemic success while many returned to a more normal growth pattern. However, a few continued to decline. The Top 100 companies had participants in all of these patterns.

In 2022 we were hit by strong inflation in many categories which slowed both actual and real growth. Inflation slowed in 23 but we still see its cumulative impact in the reduced annual increases. Plus, sales of 33 Top 100 retailers actually fell vs 2022.

The Top 100 is a contest with the winners changing slightly every year. It is a critical part of the U.S. Market, accounting for almost 60% of Relevant Retail Revenue and 35+% of Total Retail. Sales have increased annually but the Top 100’s share of Total Retail peaked in 2020 and in 2019 for Relevant Retail and has steadily declined. The Top 10 has had stronger annual growth but sales in the #11>100 group actually fell in 2020 and their 19>23 increase is only 40% of the Top 10’s lift. However, we should remember that we found a new hero in 2021 – Relevant Retail, not in the Top 100. The 19>23 Sales by these smaller guys are +51.5%, 42% more than the Top 10. Their performance continues to be amazing.

Pet Products are an important part of the success of the Top 100. 87 companies (96.6% of $) sell Pet items in 165K stores and/or online. The 72 companies that stock pet products in their stores generated $2.65T in total sales. How much was from pet? Let’s “Do the math”. If we take out the $14B done by Top 100 Pet stores and the remaining companies generated only 1.7% of their sales from Pet, we’re looking at $45B in Pet Products sales from 70 non-pet sources! (The 1.7% Pet share is based on the Economic Census.) If you add Pet Stores & Chewy into the $, Pet Products sales for the Top 100 are $68.4B. The APPA reported $96.4B in Pet Products sales for 23. That means 70 mass market retailers accounted for 46.7% of all the Pet Products sold in the U.S. and 73 Top 100 companies generated 71.0%. Pet Products are widespread in the retail market but the $ are concentrated. Pet Industry participants should monitor the Top 100.

Retail sales increases slowed in 2023 as cumulative inflation became a major factor. The situation is still evolving but the Top 100 will always be a critical part of U.S. Retail. I hope that this detailed look helped put this group into a better perspective.

Retail Channel $ Update – June Monthly & July Advance

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In July, Commodities deflation vs last year remained stable at -0.4%. Although still deflating, the high prices from cumulative inflation still impact consumer spending. The YOY Total Retail sales lift for July is 87% of the 92>23 average but the Relevant Retail increase is now 111% – Much Better!. Prices are now deflating in many channels but still high vs 21, which can slow growth in the amount of product sold. There is still a long road to recovery, so we’ll continue to track the retail market with data from 2 reports provided by the Census Bureau and factor in a targeted CPI.

The Census Bureau Reports are the Monthly and the Advance Retail Sales Reports. Both are derived from sales data gathered from retailers across the U.S. and are published monthly at the same time. The Advance Report has a smaller sample size so it can be published quickly – about 2 weeks after month end. The Monthly Report includes data from all respondents, so it takes longer to compile the data – about 6 weeks. Although the sample size for the Advance report is smaller, the results over the years have proven it to be statistically accurate with the Monthly reports. The biggest difference is that the full sample in the Monthly report allows us to “drill” a little deeper into the retail channels.

We will begin with the June Monthly Report and then go to the July Advance Report. Our focus is comparing to last year but also 2021 & 2019. We’ll show both actual and the “real” change in sales as we factor inflation into the data.

Both reports include the following:

  • Total Retail, Restaurants, Auto, Gas Stations and Relevant Retail (removing Restaurants, Auto and Gas)
  • Individual Channel Data – This is more detailed in the Monthly reports, and we’ll focus on Pet Relevant Channels.

The data will be presented in detailed charts to facilitate visual comparison between groups/channels. The charts will show 11 separate measurements. To save space they will be displayed in a stacked bar format for the channel charts.

  • Current Month change – % & $! vs previous month
  • Current Month change – % & $ vs same month last year and vs 2021.
    • Current Month Real change vs last year and vs 2021 – % factoring in inflation
  • Current Ytd change – % & $ for this year vs last year, 2021 & 2019.
    • Current Ytd Real change % for this year vs last year and vs 2021 and 2019
  • Monthly & Ytd $ & CPIs for this year vs last year and vs 2021 which are targeted by channel will also be shown. (CPI Details are at the end of the report)

First, the June Monthly. All were down from May and there were 5 actual sales drops vs 23 & 21. We should again note that Gas Stations are still selling less product than in 2019. Also, Relevant Retail is “really” down again monthly vs 21. They have been all positive in 5 of the last 8 months but not in 3 of the last 4. ($ are Not Seasonally Adjusted)

The June Monthly is $1.8B less than the Advance report. Restaurants: -$0.6B; Auto: -$1.6B; Gas Stations: +$0.5B; Relevant Retail: -$0.2B. As expected, $ales were down vs May for all. The -5.7% decrease was the biggest May>Jun drop ever. There were 5 drops in actual sales. Auto & Gas Stations had 4 & drove down Total Retail vs June 23. Auto had 2 drops despite ongoing deflation. Total: vs June 23; Auto: vs June 23 & 21; Gas Stations: vs June 23 & Ytd vs 23. There were 9 “real” sales drops, up from 5 last month and all groups had at least one. Restaurants still have the biggest increases vs 21 & 19 but Relevant Retail stayed at the top of “real” performance vs 2019. However, only 51% of their growth is real.

Now, let’s see how some Key Pet Relevant channels did in June in the Stacked Bar Graph Format

Overall– Only 2 of 11 were up from May. vs June 23, 6 were actually and 7 “really” up. Vs June 21, 7 were up but only 4 were real increases. Vs 2019, Off/Gift/Souv were actually & really down and Disc Dept Strs were also really down.

  • Building Material Stores – The pandemic focus on home has produced sales growth of 30.5% since 2019. Prices for the Bldg/Matl group have inflated 16.3% since 2021 which is having an impact. HomeCtr/Hdwe are only actually up Ytd vs 21 & 19 but Farm stores are only actually up Ytd vs 19. Only “real” measurements Ytd vs 23 & 19 are positive for Home/Hdwe. For Farm Stores all “real” numbers but vs 19 are negative. Plus, only 22% of the overall Building Materials group’s 19>24 lift was real. Avg 19>24 Growth: HomeCtr/Hdwe: 5.2%, Real: 1.1%; Farm: 6.5%, Real: 2.3%
  • Food & Drug – Both are truly essential. Except for the pandemic food binge buying, they tend to have smaller changes in $. In terms of inflation, the Grocery rate is only 35% of the rate for Drug/Med products. Drug Stores are only actually down vs June 23 but they are “really” down monthly & Ytd vs 2023 and vs June 21. 62% of their 2019>24 growth is real. Supermarkets $ are up in all measurements and they are only “really” down vs 2021. However, only 6% of their 19>24 increase is real growth. Avg 19>24 Growth: Supermarkets: +5.1%, Real: +0.3%; Drug Stores: +4.6%, Real: +3.0%.
  • Sporting Goods Stores – They also benefited from the pandemic in that consumers turned to self-entertainment, especially sports & outdoor activities. Sales are up from May, but their only positives are actual & real Ytd vs 19. Prices are still deflating, -0.8% vs 23. Deflation started in April 23 and is a big change from +1.1% in 22>23 and +7.9% in 21>22. The result is that 58% of their 36.8% lift since 19 is real. Avg 19>24 Growth Rate is: +6.5%; Real: +4.0%.
  • Gen Mdse Stores – All actual & real sales were up for Club/SupCtrs & $ stores. On the other hand, Discount Dept Stores were only actually up vs June 23 and Ytd vs 21 & 19 and really up vs June 2023. Plus, none of their growth since 2019 is real. The other channels average 44% in real growth. Avg 19>24 Growth: SupCtr/Club: 6.0%, Real: 2.8%; $/Value Strs: +6.4%, Real: +3.2%; Disc. Dept. Strs: +1.7%, Real: -0.3%.
  • Office, Gift & Souvenir Stores – Sales were up 8.4% from May, but it was not enough. They are actually up vs June 23 & 21 and Ytd vs 21. All of their real sales numbers but vs June 23 are negative. This includes all negatives vs 2019. Their recovery started late, and their slow progress has been stalled since June 23. Avg Growth Rate: -0.3%, Real: -2.3%
  • Internet/Mail Order – Sales are down from May but still set a new monthly record of $106.0B. All measurements are positive, but their growth is still only 69% of their average since 2019. However, 82.0% of their 113.9% growth since 2019 is real. Avg Growth: +16.4%, Real: +14.1%. As expected, they are still by far the growth leaders since 2019.
  • A/O Miscellaneous – Pet Stores are 22>24% of total $. In May 2020 they began their recovery which reached a record level of $100B for the first time in 2021. In 2022 their sales dipped in January, July, Sept>Nov, rose in December, fell in Jan>Feb 23, grew Mar>May, fell in Jun>Aug, rose in Sep>Nov, fell in Dec>Jan, grew in Feb>May, then fell in June. All measurements but actual vs June 23 are positive. They are still in 2nd place, behind the Internet, in the % increase vs 19 and vs 21. Also, 73% of their 56.6% growth since 2019 is real. Average 19>24 Growth: +9.4%, Real: +7.2%.

June brought its usual drop. Only 2 small channels were up vs May. The YOY lifts continue to be small and only 6 of 11 smaller channels and 3 big groups were up vs June 23. Prices are deflating in 7 of 11 channels but cumulative inflation is still a factor. Sales increases are lower as 7 of 11 channels were really down vs June 21. The Retail Recovery is definitely slowing. The commodities CPI was stable at -0.4% in July. Let’s see if continuing deflation impacts Retail $ales.

July sales vs June increased for all but Restaurants. A Jun>Jul Total Retail lift has happened in 56% of the years since 1992. However, the 3.2% lift is far above the average change of 0.1%. All actual YOY $ measurements are positive for all groups but Gas Stations. The Relative Retail lift  vs Jul 23 was 11% above their 92>23 Average. The lifts for the other groups were 20+% below avg. Inflation is still a big factor. The rate for all commodities, the best pricing measure for Retail, remained stable at -0.4% but is 11.1% vs 21. There is some “real” retail good news. In June, 8 measurements were “really” down vs 23 & 21. All groups had at least 1 drop. In July, only 4 were really down. Total & Relevant Retail were all positive. Also of note, from Nov 23>Feb 24 Relevant Retail had 4 straight months of all positive measurements. After 2 months with a negative, they have been all positive in 2 of the last 3 months. Total Retail has the same Apr>Jul pattern.

Overall – Inflation Reality – For Total Retail, prices deflated again and all measurements turned positive. For Restaurants, inflation remains high, +4.0% and they are no longer all positive. Gas prices rose and that group is still in turmoil. Auto prices are still falling and are only +2.5% vs 21 which helped actual & real sales. Inflation stabilized at +0.1% for Relevant Retail and sales are again all positive. Their progress appears to have restarted.

Total Retail – Since June 20, every month but April 23 & June 24 has set a monthly sales record. In 2023, Sales were on a roller coaster. Up Jul>Aug, down Sept, up Oct>Dec, down Jan 24, up Feb>Mar, down April, up May, down June, up in July. Prices are still -0.4%. YOY sales growth is up to 85% of the 92>23 avg. Sales are up 2.9% Ytd vs 2023, only 43% of their avg 19>24 growth. Plus, only 39% of the 19>24 growth is real. YOY inflation in Total Retail has slowed and is still deflating but we still see its cumulative impact. Growth: 23>24: 2.9%; Avg 19>24: +6.8%, Real: +2.8%.

Restaurants – They were hit hard by the pandemic and didn’t begin recovery until March 2021. However, they have had strong growth since then, exceeding $1T for the 1st time in 2023 and even setting a new July sales record, despite the -0.5% $ drop. They have the biggest Ytd increases vs 23, 21 & 19 but sales vs July 23 are now really down. Inflation rose to 4.0% in July and is still +19.6% vs 21 and +20.5% vs 19. 36.7% of their 49.8% growth since 19 is real and they remain 3rd in performance behind Relevant & Total. Recovery started late but inflation started early. Growth: 5.3%; Avg 19>24:+8.4%, Real: +3.4%. They just account for 13.6% of Total Retail $, but their performance has helped Total Retail.

Auto (Motor Vehicle & Parts Dealers) – They actively worked to overcome the stay-at-home attitude with great deals and a lot of advertising. They finished 2020 up 1% vs 2019 and hit a record $1.48T in 2021 but much of it was due to skyrocketing inflation. In 22, sales got on a rollercoaster. Inflation started to drop mid-year, but it caused 4 down months in actual sales which are the only reported sales negatives by any big group in 21>22. This is bad but their Y/E real 2022 sales numbers were much worse, down -8.2% vs 2021 and -8.9% vs 2019. 2023 was a true rollercoaster but the $ set a new record, $1.595T. $ fell in Jan 24, grew Feb>Mar, fell in Apr, grew in May, fell in June, grew in July. Only Real Ytd $ vs 21 are negative. Their CPI is -4.5%. Only 18.2% of 19>24 growth is real. Growth: 1.4%; Avg 19>24: +5.5%, Real: +1.1%.

Gas Stations – Gas Stations were hit hard by “stay at home”. They started recovery in March 2021 and inflation began. Sales got on a rollercoaster in 2022 but reached a record $583B. Inflation started to slow in August and prices slightly deflated in Dec & Feb 23, then strongly fell in Mar>Jul to -20.2%. In August they rose to -3.7%. In Sep they were +2.7% but began deflating to -4.2% in Feb. In Mar>May they grew, fell in June, rose in July. $ are only down Ytd vs 23. Real sales are down vs July 21 and Ytd vs 21 and 19. Growth: -0.6%; Avg 19>24: +4.5%, Real: -1.0%. They show the cumulative impact of inflation and demonstrate how deflation can be both a positive and a negative.

Relevant Retail – Less Auto, Gas and Restaurants – They account for ≈60% of Total Retail $ in a variety of channels, so they took many different paths through the pandemic. However, their only down month was April 2020, and they led the way in Total Retail’s recovery. Sales got on a roller coaster in 2022 but all months set new records with December reaching a new all-time high, $481B, and an annual record of $4.81T. In 2023, the roller coaster continued. A December lift set a new monthly record of $494.7B & an annual record of $4.997T. Sales fell in Jan>Feb 24, rose in Mar, fell in Apr, rose in May, fell in June, then rose in July, a normal pattern. The July YOY lift of 5.2% is 11% above their 92>23 avg and and all measurement are again positive. Also, 51% of their 41.4% 19>24 growth is real – #1 in performance. Growth: 3.4%; Avg 19>24: +7.2%, Real: +3.9%.This is where America shops. They finished 2023 and started up 2024 strong. In Mar>Apr their recovery slowed. In May, things improved, worsened in June, then rebounded in July.

Inflation is still low, but the cumulative impact is still there. However, some Sales increases are improving, which is very evident in July for Relevant Retail. It is also significant that there are only 4 real drops vs 23 & 21, down from 8 in June. Restaurants are a little worse off, but the Auto group is improving. Gas Stations remain in turmoil. The biggest concern is still with Relevant Retail. Their YOY Sales increase is much higher, and all measurements are positive for the 2nd time in the last 3 months. Total Retail has a similar pattern. After a bad June, the recovery appears to be getting “back on track”.

Here’s a more detailed look at July by Key Channels in the Stacked Bar Graph Format

  • Relevant Retail: Growth: +3.4%; Avg: +7.2%, Real: +3.9%. 7 were up from June. Vs Jul 23: 8 were up, Real: 9, Vs Jul 21: 6 were up, Real: 6. Vs 19: Only Dept Stores were actually & really down. Furnishing strs. were also really down.
  • All Dept Stores – This group was struggling before the pandemic hit them hard. They began recovery in March 2020. Sales are down 1.1% from June. Their actual $ are only up Ytd vs 21. Their real numbers are all negative. They are even actually & really down vs 2019. Growth: -1.5%;Avg 19>24: -0.2%, Real: -2.2%.
  • Club/SuprCtr/$- They fueled a big part of the recovery because they focus on value which has broad consumer appeal. $ales are -1.3% from June, but they are positive in all measurements. However, only 44.4% of their 34.2% 19>24 lift is real – inflation’s impact. Ytd growth is below Avg for the 4th straight month. Growth: 3.6%; Avg: +6.1%, Real: +2.9%.
  • Grocery- These stores depend on frequent purchases, so except for the binge buying in 2020, their changes are usually less radical. Actual $ are +3.0% from June and positive in other comparisons. However, cumulative inflation has hit them hard. Real $ are only up vs 23 & 19 and only 6% of 19>24 growth is real. Growth: 1.8%; Avg 19>24: +5.2%, Real: +0.3%.
  • Health/Drug Stores – Many stores are essential, but consumers visit less frequently than Grocery stores. $ are +3.3% from June. They are up in all actual comparisons and only really down Ytd vs 23. Because inflation has been relatively low, 62% of their 26.1% growth from 2019 is real. Growth: 2.4%; Avg 19>24: +4.7%, Real: +3.0%
  • Clothing and Accessories – Clothes initially mattered less when you stayed home. That changed in March 21 with strong growth through 2022. Sales are up 0.8% from June and positive in all comparisons but real vs Jul and Ytd 21. Plus, 63% of their 19>24 growth is real. Growth: 2.6%; Avg 19>24: +3.3%, Real:+2.1%
  • Home Furnishings – In mid-2020 consumers’ focus turned to their homes and furniture became a priority. Prices are still deflating but they were high in 2022. Sales are +3.2% from June but negative in all other measurements but actual $ vs 19 and real $ vs Jul 23. They have sold less product in 2024 than 2019. Growth: -3.1%;Avg 19>24: +2.3%, Real: -0.3%
  • Electronic & Appliances – This channel has had many issues. Sales fell in Apr>May of 2020 and didn’t reach 2019 levels until March 21. $ are +6.1% from June but all comparisons are positive but actual sales vs July & Ytd 21. We should also note that their current Ytd growth is now above their 19>24 avg. Growth: +1.7%; Avg 19>24: +0.9%, Real: +3.8%.
  • Building Material, Farm & Garden & Hardware –They truly benefited from the consumers’ focus on home. In 2022 the lift slowed as inflation grew to double digits. Prices are still deflating and sales are +0.7% from June. Actual sales are only down Ytd vs 23. Prices are deflating but they are still 16.7% above 21 so real sales vs July & Ytd 21 are negative. Also, just 22% of their 19>24 sales growth is real. Growth: -2.3%; Avg 19>24: +5.5%, Real: +1.3%.
  • Sporting Goods, Hobby and Book Stores – Consumers turned their attention to recreation and Sporting Goods stores sales took off. Book & Hobby Stores recovered more slowly. After a big June lift sales fell -1.5% in July. All comparisons, actual & real, but Ytd vs 2019 are negative. Their inflation rate has been lower than most groups so 71% of their 25.6% growth since 2019 is real. Growth: -3.5%; Avg 19>24: +4.7%, Real: +3.4%.
  • All Miscellaneous Stores – Pet Stores have been a key part of the strong and growing recovery of this group. They finished 2020 at +0.9% but sales took off in March 21 and have continued to grow. Sales are -4.1% vs June but positive in all measurements vs 23, 21 & 19. They are still 2nd to NonStore in the % increase vs 19 and vs 21. 67.3% of their 41.0% 19>24 growth is real but their current Ytd lift is still 24% below Avg. Growth: +5.4%; Avg 19>24: +7.1%, Real: 5.0%.
  • NonStore Retailers – 90% of their $ comes from Internet/Mail Order/TV. The pandemic accelerated online spending. They ended 2020 +21.4%. The growth continued in 2021 as sales exceeded $100B for the 1st time and they broke the $1 Trillion barrier. $ are +8.7% from June. Their YOY lift jumped to +11.8% in July but Ytd they are 41% below Avg. They are positive in all measurements and 81% of their 101% 19>24 growth is real. Growth: 8.8%; Avg: +15.0%, Real: +12.7%.

Note: Almost without exception, online sales by brick ‘n mortar retailers are recorded with their regular store sales.

Recap – The Retail recovery from the pandemic was largely driven by Relevant Retail and by the end of 2021 it had become very widespread. In 2022, there was a new challenge, the worst inflation in 40 years. Overall, inflation has slowed considerably from its June 22 peak and now 7 channels are deflating. This should help the Retail Situation. Sales grew from June. The 3.1% lift for Relevant Retail was remarkably better than their -0.4% 92>23 avg. This was a big improvement. However, the big problem has been slowing YOY monthly increases. That may have also started to change in July. The 5.2% Relevant Retail lift vs Jul 23 was 11% above their 92>23 average increase of 4.7% and only 3 of 11 channels had a decrease. In June there were 5 YOY monthly drops. Electronics (+13.2%) led the way among the 8 with lifts but there were 4 with increases of 6.5+%. One channel even had a Ytd lift above their 19>24 Avg – the first time that this has happened in 4 months. There is more good news. Relevant Retail is again positive in all comparisons. That’s now happened in 2 of the last 3 months. The recovery definitely slowed in June, but it has strongly restarted in July.

Finally, here are the details and updated inflation rates for the CPIs used to calculate the impact of inflation on retail groups and channels. This includes special aggregate CPIs created with the instruction and guidance of personnel from the US BLS. I also researched data from the last Economic Census to review the share of sales by product category for the various channels to help in selecting what expenditures to include in specific aggregates. Of course, none of these specially created aggregates are 100% accurate but they are much closer than the overall CPI or available aggregates. The data also includes the CPI changes since 2021 to show cumulative inflation.

Monthly YOY CPI changes of 0.2% or more are highlighted. (Green = lower; Pink = higher)

I’m sure that this list raises some questions. Here are some answers to some of the more obvious ones.

  1. Why is the group for Non-store different from the Internet?
    • Non-store is not all internet. It also includes Fuel Oil Dealers, the non-motor fuel Energy Commodity.
  2. Why is there no Food at home included in Non-store or Internet?
    • Online Grocery purchasing is becoming popular but almost all is from companies whose major business is brick ‘n mortar. These online sales are recorded under their primary channel.
  3. 6 Channels have the same CPI aggregate but represent a variety of business types.
    • They also have a wide range of product types. Rather than try to build aggregates of a multitude of small expenditure categories, it seemed better to eliminate the biggest, influential groups that they don’t sell. This method is not perfect, but it is certainly closer than any existing aggregate.
  4. Why are Grocery and Supermarkets only tied to the Grocery CPI?
    • According to the Economic Census, 76% of their sales comes from Grocery products. Grocery Products are the driver. The balance of their sales comes from a collection of a multitude of categories.
  5. What about Drug/Health Stores only being tied to Medical Commodities.
    • An answer similar to the one for Grocery/Supermarkets. However, in this case Medical Commodities account for over 80% of these stores’ total sales.
  6. Why do SuperCtrs/Clubs and $ Stores have the same CPI?
    • While the Big Stores sell much more fresh groceries, Groceries account for ¼ of $ Store sales. Both Channels generally offer most of the same product categories, but the actual product mix is different.

Petflation 2024 – July Update: Slows to +1.9% vs 2023

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The monthly Consumer Price Index peaked back in June 2022 at 9.1% then began to slow until turning up in Jul/Aug 2023. Prices fell in Oct>Dec 23, then turned up Jan>Jul 24. However, the CPI slowed in July to +2.9% from +3.0% in June. Grocery prices increased +0.3% from June, but inflation stayed at 1.1%. After 12 straight months of double-digit YOY monthly increases, grocery inflation has now had 17 consecutive months below 10%. As we have learned, even minor price changes can affect consumer pet spending, especially in the discretionary pet segments, so we will continue to publish monthly reports to track petflation as it evolves in the market.

Petflation was +4.1% in December 2021 while the overall CPI was +7.0%. The gap narrowed as Petflation accelerated and reached 96.7% of the national rate in June 2022. National inflation has slowed considerably since June 2022, but Petflation generally increased until June 2023. It passed the National CPI in July 22, but at 1.9% in July, it is 34.5% below the national rate, a big change from +52% in January. We will look deeper into the data. The reports will include:

  • A rolling 24 month tracking of the CPI for all pet segments and the national CPI. The base number will be pre-pandemic December 2019 in this and future reports, which will facilitate comparisons.
  • Monthly comparisons of 24 vs 23 which will include Pet Segments and relevant Human spending categories. Plus
    1. CPI change from the previous month.
    2. Inflation changes for recent years (22>23, 21>22, 20>21, 19>20, 18>19)
    3. Total Inflation for the current month in 2024 vs 2019 and vs 2021 to see the full inflation surge.
    4. Average annual Year Over Year inflation rate from 2019 to 2024
  • YTD comparisons
    1. YTD numbers for the monthly comparisons #2>4 above

In our first graph we will track the monthly change in prices for the 24 months from July 22 to July 24. We will use December 2019 as a base number so we can track the progress from pre-pandemic times through an eventual recovery. This chart is designed to give you a visual image of the flow of pricing. You can see the similarities and differences in segment patterns and compare them to the overall U.S. CPI. The year-end numbers and those from 12 and 24 months earlier are included. We also included and highlighted (pink) the cumulative price peak for each segment. In July, Pet prices were down -0.1% from June. Prices for all segments but Non-Vet Services were lower.

In July 22, the CPI was +15.3% and Pet was +12.1%. Prices in the Services segments generally inflated after mid-2020, while Product inflation stayed low until late 21. In 22 Petflation surged. Food prices consistently grew but the others had mixed patterns until July 22, when all increased. In Aug>Oct Petflation took off. In Nov>Dec, Services & Food prices grew while Vet & Supplies prices stabilized. In Jan>Apr 23, prices grew every month except for 1 dip by Supplies. In May Products prices grew while Services slowed. In Jun/Jul this reversed. In Aug all but Services fell. In Sep/Oct this flipped. In Nov, all but Food & Vet fell. In Dec, Supplies & Vet  drove prices up. In Jan>Mar 24 Pet prices grew despite a few drops. In April, prices in all but Vet fell. In May, all but Food grew. In June, Products drove a lift. In July, all but Services fell.

  • U.S. CPI – The inflation rate was below 2% through 2020. It turned up in January 21 and continued to grow until flattening out in Jul>Dec 22. Prices turned up Jan>Sep 23, dipped in Oct>Dec, then rose Jan>Jul 24, but 31.5% of the 22.4% increase in the 55 months since Dec 2019 happened from Jan>Jun 2022 – 10.9% of the time.
  • Pet Food – Prices were at Dec 19 levels from Apr 20>Sep 21. They grew & peaked in May 23. In Jun>Aug they fell, grew Sep>Nov, fell Dec>Feb, rose in Mar, fell Apr>May, grew in June, fell in July. 97% of the lift was in 22/23.
  • Pet Supplies – Supplies prices were high in Dec 19 due to tariffs. They then had a “deflated” roller coaster ride until mid-21 when they returned to Dec 19 prices and essentially stayed there until 22. They turned up in Jan and hit an all-time high, beating 2009. They plateaued Feb>May, grew in June, flattened in July, then turned up in Aug>Oct to a new record. Prices stabilized in Nov>Dec but grew in Jan>Feb 23. They fell in Mar, but set a new record in May. The rollercoaster continued with Dec>Feb lifts, Mar/Apr drops, May/Jun lifts, then a July drop.
  • Pet Services– Inflation is usually 2+%. Perhaps due to closures, prices increased at a lower rate in 2020. In 2021 consumer demand increased but with fewer outlets. Inflation grew in 21 with the biggest lift in Jan>Apr. Inflation was strong in 22 but prices got on a rollercoaster in Mar>Jun. They turned up Jul to Mar 23 but the rate slowed in April and prices fell in May. Jun>Aug: Up, Sep>Dec: Down, Jan>Mar: Up, Apr: Down, May: Up, June: Down, July: Up.
  • Veterinary – Inflation has been consistent. Prices turned up in Mar 20 and grew through 21. A surge began in Dec 21 which put them above the overall CPI. In May 22 prices fell and stabilized in June causing them to fall below the CPI. However, prices rose again and despite some dips they have stayed above the CPI since July 22. In 23, prices grew Jan>May, stabilized Jun/Jul, fell in Aug, grew Sep>Dec, fell in Jan 24, grew Feb>May, fell in Jun>Jul.
  • Total Pet – Petflation is a sum of the segments. In Dec 21 the price surge began. In Mar>Jun 22 the segments had ups & downs, but Petflation grew again from Jul>Nov. It slowed in Dec, grew Jan>May 23 (peak), fell Jun>Aug, grew in Sep/Oct, then fell in Nov. In December prices turned up and grew through March 24 to a record high. Prices fell in April, rose in May & June (a new record) then fell in July but Petflation is just 2/3 of the National CPI.

Next, we’ll turn our attention to the Year Over Year inflation rate change for July and compare it to last month, last year and to previous years. We will also show total inflation from 21>24 & 19>24. Petflation slowed to 1.9%, down from 2.0% in June, and it is now 34.5% below the National rate. In January, it was +52%. The chart will allow you to compare the inflation rates of 23>24 to 22>23 and other years but also see how much of the total inflation since 2019 came from the current pricing surge. We’ve included some human categories to put the pet numbers into perspective.

Overall, Prices were +0.1% from June and were +2.9% vs July 23, down from +3.0% last month because there was a bigger Jun>Jul price lift in 23. Grocery inflation remained stable at +1.1%. Only 4 had price increases from last month – Pet Services, Haircuts, Groceries and the CPI. There were 7 lifts in May & June . The national YOY monthly CPI rate of 2.9% is down from 3.0% and now below the 22>23 rate. It’s only 34% of 21>22. The 23>24 rate is below 22>23 for all but Pet Services & Medical Services. In our 2021>2024 measurement you also can see that over 65% of the cumulative inflation since 2019 occurred in all but 2 segments – Medical Services & Haircuts – both Services categories. Service Segments have generally had higher inflation rates so there was a smaller pricing lift in the recent surge. Pet Products have a very different pattern. The 21>24 inflation surge provided 98% of their overall inflation since 2019. This happened because Pet Products prices in 2021 were still recovering from a deflationary period. Services expenditures now account for 64.1% of the National CPI so they are very influential. Their current CPI is +4.9% while the CPI for Commodities is -0.4%. This clearly shows that Services are driving the current 2.9% inflation rate.

  • U.S. CPI– Prices are +0.1% from June. The YOY increase is 2.9%, down from 3.0%. It peaked at +9.1% back in June 2022. The targeted inflation rate is <2% so we are still 45+% higher than the target. After 12 straight declines, we had 2 lifts, a stable month, 3 consecutive drops and now 5 of 8 with drops – improving. The current rate is below 22>23 but the 21>24 rate is still +15.2%, 67.3% of the total inflation since 2019. Inflation was low in July 2021.
  • Pet Food– Prices are -0.03% vs June and -0.04% vs July 23, up from -0.2%. They are still significantly below the Food at Home inflation rate, +1.1%. The YOY drop of -0.04% is being measured against a time when prices were 22.9% above the 2019 level and the current decrease is still far less than the -0.7% drop from 2019 to 2020. The 2021>2024 inflation surge has now generated 100% of the total 22.7% inflation since 2019.
  • Food at Home – Prices are up 0.3% from June but the monthly YOY increase was stable at 1.1%. It is radically lower than Jul>Sep 2022 when it exceeded 13%. The 27.0% Inflation for this category since 2019 is 19.5% more than the national CPI but still in 4th place behind 3 Services expenditures. 68.1% of the inflation since 2019 occurred from 2021>24. This mirrors the national CPI, but we should note that Grocery prices began inflating in 2020>21 then the rate accelerated. It appears that the pandemic supply chain issues in Food which contributed to higher prices started early and foreshadowed problems in other categories and the overall CPI tsunami.
  • Pets & Supplies– Prices were down -0.8% from June and are only +0.2% vs July 2023. They have the lowest increase since 2019. As we noted, prices were deflated for much of 20>21. As a result, the 2021>24 inflation surge accounted for 95.3% of the total price increase since 2019. Prices reached an all-time high in October 2022 then deflated. 3 months of increases pushed them to a record high in Feb 23. Prices fell in March, rose in Apr/May to a new record, fell in Jun>Aug, grew Sep>Oct, fell in Nov, grew Dec>Feb, fell Mar>Apr, rose May>Jun (new record), then fell in July.
  • Veterinary Services– Prices are -0.1% from June but +6.2% from 2023. They fell to 2nd place, behind Services, in the Pet Industry. However, they are the leader in the increase since 2019 with +37.6% and since 2021, +28.4%. For Veterinary, relatively high annual inflation is the norm. However, the rate has increased during the current surge, especially in 22 & 23. It is still high in 24, so 75.5% of the cumulative inflation since 2019 occurred from 2021>24.
  • Medical Services – Prices turned sharply up at the start of the pandemic but then inflation slowed and fell to a low rate in 20>21. Prices fell -0.3% from June, but they stayed at +3.3% vs last year. Medical Services are not a big part of the current surge as only 49% of the 14.1% 2019>24 increase happened from 21>24.
  • Pet Services – Inflation slowed in 2020 but began to grow in 2021. In 2024 prices surged Jan>Mar dropped in April, rose in May, fell in June, then soared to +6.6% in July. Inflation peaked at +8.0% in March 23. Now, 68% of their total 19>24 inflation has occurred since 2021. In December, it was only 49%. They still have the 2nd highest 19>24 rate.
  • Haircuts/Other Personal Services – Prices are +0.1% from June and +4.5% from 23. 5 of the last 7 months have been 4.0+%. Inflation has been pretty consistent. Just 55% of the 19>24 inflation happened 21>24.
  • Total Pet– Petflation slowed to 1.9% from 2.0% in June but is still 78% less than the 22>23 rate and 34.5% less than the U.S. CPI. For July, 1.9% is 37.6% below the 3.1% average rate since 1997. Vs June, prices fell -0.1% as all but Non-Vet Services were lower. A Jun>Jul price decrease hasn’t happened since 2016 and only in 8 of the last 27 years, so this month’s data was a bit surprising. In terms of Petflation, 2024 appears to be actively moving back towards a more normal pattern. However, the path to get there may be unusual and there is still a ways to go.

Now, let’s look at the YTD numbers.

The inflation rate for 22>23 was the highest for 4 of 9 categories – All Pet – Pet Food, Services, Veterinary & Total Pet. The 23>24 rate is usually much lower than 22>23 for all but Medical Services. 21>22 still has the highest rate for Food at Home, the CPI, Pet Supplies & Haircuts (tie). The average annual national inflation in the 5 years since 2019  is 4.2%. Only 2 of the categories are below that rate – Medical Services (2.8%) and Pet Supplies (2.2%). It comes as no surprise that Veterinary Services has the highest average rate (6.7%), but all 5 other categories are +4.4% or higher.

  • U.S. CPI – The 23>24 rate is 3.2%, the same as June, but also down 30% from 22>23 and 61% less than 21>22. It is also 24% below the average YOY increase from 2019>2024, but it’s still 45% more than the average annual increase from 2018>2021. 74% of the 22.7% inflation since 2019 occurred from 2021>24. Inflation is a big problem that started recently.
  • Pet Food – Ytd inflation is 1.1%, down from 1.3% in June and 92% less than the 22>23 rate. Now, it is also 85% lower than 21>22 and 10% below the average rate from 2018>2020. Pet Food has the highest 22>23 rate on the chart and remains in 2nd place in the 21>24 rates. Deflation in the 1st half of 2021 kept YTD prices low then prices surged in 2022 and especially in 2023. 95% of the inflation since 2019 occurred from 2021>24.
  • Food at Home – The inflation rate has slowed remarkably. At 1.1%, it is down over 85% from 22>23, 90% from 21>22 and 52% from 20>21. Also, it is even 48% lower than the average rate from 2018>20. It remains in 3rd place for the highest inflation since 2019 but still beat the U.S. CPI by 16%. You can see the impact of supply chain issues on the Grocery category as 75% of the inflation since 2019 occurred from 2021>24.
  • Pets & Pet Supplies – Prices increased Jan>Feb, fell Mar>Apr, rose May>Jun then fell in July. The 2024 inflation rate of 0.2% is only higher than the deflation in 19>20 & 20>21. Supplies have the lowest inflation since 2019. The only significant increases were 7.2% in 22 & 5.0% in 23. The 2021 deflation created a unique situation. Prices are up 11.3% from 2019 but 113% of this increase happened from 2021>24. Prices are up 12.8% from their 2021 “bottom”.
  • Veterinary Services – Inflation was high in 2019 and steadily grew until it took off in late 2022. The rate may have peaked in 2023, but it is still going strong at the start of 2024, +7.7%, the highest on the chart. They are also #1 in inflation since 2019 and since 2021. At +6.7%, they have the highest average annual inflation rate since 2019. It is 1.6 times higher than the National Average but 2.4 times higher than the Inflation average for Medical Services. Strong Inflation is the norm in Veterinary Services.
  • Medical Services – Prices went up significantly at the beginning of the pandemic, but inflation slowed in 2021. Ytd it is 2.3%. In a non-pandemic year, “normal” is between 2.1>2.9%. We are still seeing the impact of 2023 when prices actually deflated (-0.3%). This was the only deflationary year since the US BLS began tracking this category in 1935.
  • Pet Services – After falling in late 2023, prices surged in 2024,except for drops in Apr & Jun. The 23>24 inflation rate of 5.5% is 2nd to Vet in the Pet Industry. It is 20% less than 22>23 and 8% below 21>22. However, it is still 1.7 times higher than the 2018>21 average rate. Pet Services is 2nd in 19>24 inflation but only 5th in inflation since 21.
  • Haircuts & Personal Services – The services segments, essential & non-essential, were hit hardest by the pandemic. The industry responded by raising prices. Ytd inflation is 4.4%, which is 17% below the 21 & 22 peak but 35% above the 18>20 average. Consumers are paying over 25% more than in 2019, which usually reduces the frequency.
  • Total Pet – Ytd Petflation is 2.7%, down from 2.9%. It is 73% less than 22>23 but 19% higher than the 2018>21 average rate. However, it is still 16% below the CPI. Despite the May & June price lifts, Petflation has slowed in 24. This is primarily being driven by drops in Pet Food inflation but Ytd Supplies inflation is also low. Services prices set a new record in July but Vet prices continued to fall. The July drops all contributed to the decrease in the Ytd Pet CPI.

Petflation has definitely slowed in 24. July was 38% below the average for the month and 34.5% lower than the National CPI. This is about the same as it was back In 2021. One fact is often ignored in the headlines – Inflation is cumulative. Pet prices are 20.8% above 2021 and 25.0% higher than 2019. Those are big lifts. In fact, in July prices for Services set a new record while prices for Total Pet & all other segments are less than 0.8% below the highest in history. Only Supplies prices (+11.3%) are less than 24% higher than 2019. Since price/value is the biggest driver in consumer spending, inflation will affect the Pet Industry. Services will be the least impacted as it is driven by high income CUs. Veterinary will see a reduction in visit frequency. The product segments will see a more complex reaction. Supplies will likely see a reduction in purchase frequency and some Pet Parents may even downgrade their Pet Food. Products will see a strong movement to online purchasing and private label. We saw evidence of this at both GPE 24 at SZ 24 as a huge # of exhibitors offer OEM services. Strong, cumulative inflation has a widespread impact.

Attending SUPERZOO 2024? – It is a great Opportunity! But….You Need a Plan!

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SUPERZOO is stronger than ever. With a record 1120+ exhibitors, over 18,000 expected attendees and 1000+ new products in the New Product Showcase, plus many more on the show floor, SUPERZOO 2024 is literally packed with opportunities. To help attendees in working this huge show there are targeted floor sections to better focus their time on the show floor. One thing is unchanged. There is a huge array of exhibitors in every product category.

Consider these 2024 SUPERZOO facts:

  • 1119 exhibitors as of 7/29 with 4 uncommitted booths to be filled from a large waiting list
  • 7 “Targeted” Floor Sections: Natural & Health; Specialty & Lifestyle; Groomers; Aquatics, Birds, Reptiles & Small Animals; Emerging Brands; Farm & Feed; International
  • 302,000+ sq ft of exhibitor booths; Plus, a 32,000 sq ft New Products Showcase
  • SuperZoo Education: Seminars on Retail and Grooming – 100 hours; 66 sessions…plus show floor talks/demos
  • Over 5 miles of aisles – just to walk the exhibit floor.

Whew! This show is huge. The show floor is open for 22 hours so…Let’s “Do the Math!”

 If you don’t attend any seminars, visit the New Product Showcase, stop to chat with anyone in the aisles or for food, a drink or to go to the bathroom and maintain a walking speed of 2.5 mph…

You can spend…1 MINUTE AND 4 SECONDS…with each exhibitor…You definitely need a plan!

With a higher concentration of Pet retailer attendees and a commitment to groomers, there are subtle differences between SUPERZOO and GPE.  However, like GPE, SUPERZOO has attendees from every major retail channel and attracts a multitude of exhibitors and attendees from around the globe.

Despite the variety of offerings to fill an attendee’s time, SUPERZOO is still primarily about Pet Products. New Products are critical to maintaining and growing any business so you must take the time to visit the new product area. Knowledge is power so you should also sign up for any relevant classes. Sometimes it’s not what you know, but who you know that matters most. This makes networking with other industry professionals a priority.

Every business can improve in terms of products. If you are a retailer, what sections of your store are not doing as well as you hoped and need a “facelift” or conversely, what areas are growing and need products to fill additional space? Category managers for distributors and retail chains may only be interested in targeted visits to exhibitors relevant to their “categories”. Representatives may be looking for new manufacturers…in specific product categories. Manufacturers could be looking to find distributors to handle their products or just looking to “check out” the competition. In regard to products, there is always something to see…for everyone! Plus, there are 596 Exhibitors at SZ 24 that weren’t at GPE 24.

SUPERZOO is a great place to review products but Business Services, everything from Private label to POS, have also become increasingly important. In fact, 1 out of every 5 exhibitors offers some type of Business Service. Attendees can now “Leave no stone unturned” in their quest for business success. SUPERZOO is about gathering information and making decisions to improve your business – whether they are made on the spot or put on your “must do” list. Your only real limitation is time. How do you make the most effective use of your time on the show floor? Here’s a suggestion.

Use the Super Search Exhibitor Visit Planner to make SUPERZOO easier and more productive. I initially designed it in 2014 and have updated the data and produced a new version for every GPE and SUPERZOO since then…including SZ 2024.

The “update” is not just exhibitor lists but also to the product category offerings for every exhibitor. I reviewed every exhibitor profile on the show site, but I also visited over 1100 websites and conducted separate internet searches to “validate” their product offerings. It is not 100% accurate, but it is close.

What does the Super Search do?…It searches for and produces a list of Exhibitors by product categories.

  • From the simplest – “give me a list that I can look at on my phone or tablet in either Booth # order or alphabetically”
  • To the most complex…”can do a simultaneous search for multiple specific product categories, allowing you to personally narrow down the initial results and see the “final” alphabetically or by booth number.

The SUPERZOO Super Search Exhibitor Visit Planner does both…and more…and does it quickly!

Take a look at the Updated Quick Start Guide. You will see that it looks complex but is really quite simple.

SUPERZOO 2024 Super Search Exhibitor Visit Planner – Quick Start Guide

First: When you download the Excel file, Remember to Enable Editing & Macros!

The SZ 2024 Super Search Exhibitor visit planner is designed to make your time on the show floor more efficient and more productive. With the Super Search you can conduct up to 5 separate and distinct product category searches simultaneously with consolidated results produced in booth # order to facilitate your “journey”. There are detailed instructions for reference and to help you understand the nuances of the tool. However, it is really very simple so let’s get started. Here is the Dashboard where you set up your searches. ↓

On the dashboard, the first things to note are the numerous category columns. There are 7 separate floor sections, 11 different Exhibitor or Animal Types and 33 Dog and/or Cat Product categories. You can search exhibitors for any combination of these.

Let’s take a specific example running 3 simultaneous searches for several Dog/Cat categories:

  • Toys
  • Treats
  • Catnip & Litter (Must sell both)

Now referring to the Dashboard, let’s take it by the numbers:

  1. This column is where you activate each search. Type in a “Y” (Cells C3>C7 will auto-capitalize) This search “line” becomes active.(cell turns green) In our example we are running 3 searches, so we have 3 “Y”s
  2. Now we enter a 1 in the correct column for each search line. Search Line 1: Toys; Search Line 2: Treats.
  3. In Search Line 3 we want exhibitors that sell both Catnip and Litter, so we put a 1 in both of these columns.
  4. Now we just “click” the Execute Search Button. The searches are done simultaneously, and the results combined into a single list in alphabetical order.
  5. If you would like to view the list in Booth # order, just click the Booth # Sort.
  6. You can switch the list back to an alpha view by clicking the Alpha Sort Button.
  7. To Clear all your search categories and start a new search, click the Clear Criteria Button. Then click Execute (#4) again and you will be back to the full list

Note: Any Search Line with a Y and no 1’s in any column will always deliver the entire list regardless of what is selected in other lines. Change the Y back to an N in unused search lines. Now a sample of the results:

Company A – Has Toys Only; Company B has Dog Treats Only and is also a “Startup”; Company C is on the list for Treats and also has Catnip, but no Litter. This is not unusual as Catnip is often a Treat; Company D has Treats & Toys. Company E has both Catnip and Litter and in fact, actually has it all!

Note: The Super Search highlights your search categories, so you know “why you are there”. However, it also shows all categories that are available. Some might “pique” your interest while you are visiting the booth.

You can review the exhibitors alphabetically then put the list in Booth # order to make it easier to “work”. The Super Search also allows you to “cut down” the list during your review. (Pg 2; Point #11 – “U Pick ‘em” in Detailed Instructions) But First, I suggest that you “play” with the Super Search to get a “feel” for the tool, and then review the Detailed Instructions. With your “play” experience, the detailed instructions will become a “quick read” and a valuable reference. You’ll soon be “up to speed” on the full capabilities of Super Search.

Good Luck and Good “Hunting” at SZ 2024!

Use the links below to download The 8/5 Updated Super Search (Be Sure to Enable editing/macros/content), the Quick Start Guide and the Detailed Instructions. Then GET STARTED!  

Download Quick Start Guide

(To save the PDF to your computer Right Click the download link and select “Save Link As…”)

Download Detailed Instructions

(To save the PDF to your computer Right Click the download link and select “Save Link As…”)

Download SZ 24 Super Search Final Final!

(For the Excel file to work on your computer, be sure to enable macros/editing/content if asked.)

Note: SZ 24 had some last minute changes so we now have a FINAL FINAL. The changes from the Final are:

  • Waggin Water & Yappy Hour in #2146 cancelled.
  • The New Zealand Natural Pet Food Co moved from #2149 to #2146
  • Eli Pet Products #2147 expanded to include #2149 but kept the same booth #, 2147
And… 1 new exhibitor was added:
  1. Texas Pet Products in #6375

There was a net loss of 1 exhibitor

  • The new exhibitor and booth change are highlighted in Purple. The changes from 8/5>8/9 are still highlighted in Orange and the changes from 7/29>8/5 are still highlighted in Blue in the file.

 

Retail Channel $ Update – May Monthly & June Advance

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In June, Commodities prices vs last year fell to -0.4%, down from 0.1% in May. Although deflating for the 1st  time since July 2020, cumulative inflation still impacts consumer spending. The YOY Total Retail sales lift for June is only 4% of the 92>23 average and the Relevant Retail increase is 28%. Prices are now deflating in many channels but still high vs 21, which slows growth in the amount of product sold. There is still a long road to recovery, so we’ll continue to track the retail market with data from 2 reports provided by the Census Bureau and factor in a targeted CPI from US BLS data.

The Census Bureau Reports are the Monthly and the Advance Retail Sales Reports. Both are derived from sales data gathered from retailers across the U.S. and are published monthly at the same time. The Advance Report has a smaller sample size so it can be published quickly – about 2 weeks after month end. The Monthly Report includes data from all respondents, so it takes longer to compile the data – about 6 weeks. Although the sample size for the Advance report is smaller, the results over the years have proven it to be statistically accurate with the Monthly reports. The biggest difference is that the full sample in the Monthly report allows us to “drill” a little deeper into the retail channels.

We will begin with the May Monthly Report and then go to the June Advance Report. Our focus is comparing to last year but also 2021 & 2019. We’ll show both actual and the “real” change in sales as we factor inflation into the data.

Both reports include the following:

  • Total Retail, Restaurants, Auto, Gas Stations and Relevant Retail (removing Restaurants, Auto and Gas)
  • Individual Channel Data – This is more detailed in the Monthly reports, and we’ll focus on Pet Relevant Channels.

The data will be presented in detailed charts to facilitate visual comparison between groups/channels. The charts will show 11 separate measurements. To save space they will be displayed in a stacked bar format for the channel charts.

  • Current Month change – % & $ vs previous month
  • Current Month change – % & $ vs same month last year and vs 2021.
    • Current Month Real change vs last year and vs 2021 – % factoring in inflation
  • Current Ytd change – % & $ for this year vs last year, 2021 & 2019.
    • Current Ytd Real change % for this year vs last year and vs 2021 and 2019
  • Monthly & Ytd $ & CPIs for this year vs last year and vs 2021 which are targeted by channel will also be shown. (CPI Details are at the end of the report)

First, the May Monthly. All were up from April. Gas Stations were down Ytd vs 23. All other actual $ are up. We should note that Gas Stations are still selling less product than in 2019. Also, Relevant Retail is “really” up again monthly vs 21. They have now been all positive in 5 of the last 6 months. ($ are Not Seasonally Adjusted)

The May Monthly is $2.3B more than the Advance report. Restaurants: +$1.4B; Auto: -$0.2B; Gas Stations: +$0.1B; Relevant Retail: +$0.9B. As expected, $ales were up vs April for all. Actual sales for all but Gas Stations were positive in all YOY monthly & Ytd measurements. Gas prices increased and sales were up for the month but down Ytd vs 23. Auto prices are still deflating, and sales increased across the board. There were 5 “real” sales drops, down from 7 last month but all were in Auto or Gas Stations. Restaurants still have the biggest increases vs 21 & 19 but Relevant Retail stayed at the top of “real” performance vs 2019. However, only 52% of their growth is real.

Now, let’s see how some Key Pet Relevant channels did in May in the Stacked Bar Graph Format

Overall– All 11 were up from April. vs May 23, 5 were actually and 7 “really” up. Vs May 21, 9 were up but only 5 were real increases. Vs 2019, Off/Gift/Souv were actually & really down and Disc Dept Strs were also really down.

  • Building Material Stores – The pandemic focus on home has produced sales growth of 30.5% since 2019. Prices for the Bldg/Matl group have inflated 16.8% since 2021 which is having an impact. HomeCtr/Hdwe are only actually up monthly and Ytd vs 21 & 19 but Farm stores are only actually up vs May 21 & 19. All “real” measurements vs 21 are negative for Home/Hdwe. However, all “real” numbers but vs 19 are negative for Farm Strs. Plus, only 22% of the overall Building Materials group’s 19>24 lift was real. Avg 19>24 Growth: HomeCtr/Hdwe: 5.2%, Real: 1.1%; Farm: 6.5%, Real: 2.3%.
  • Food & Drug – Both are truly essential. Except for the pandemic food binge buying, they tend to have smaller changes in $. In terms of inflation, the Grocery rate is less than one-third of the rate for Drug/Med products. Drug Stores are only actually down vs May 23 but they are also “really” down monthly & Ytd vs 2023. 64% of their 2019>24 growth is real. Supermarkets $ are up in all measurements and they are only “really” down vs 2021. However, only 7% of their 19>24 increase is real growth. Avg 19>24 Growth: Supermarkets: +5.2%, Real: +0.4%; Drug Stores: +4.5%, Real: +2.9%.
  • Sporting Goods Stores – They also benefited from the pandemic in that consumers turned to self-entertainment, especially sports & outdoor activities. Sales are up from April but their only positives are actual & real Ytd vs 19. Prices are still deflating, -0.3% vs 23. Deflation started in April 23 and is a big change from +1.1% in 22>23 and +7.9% in 21>22. The result is that 59% of their 38.1% lift since 19 is real. Avg 19>24 Growth Rate is: +6.7%; Real: +4.1%.
  • Gen Mdse Stores – All actual & real sales were up for Club/SupCtrs & $ stores. On the other hand, Discount Dept Stores were only actually up Ytd vs 21 & 19 and really up vs May 2023. Plus, none of their growth since 2019 is real. The other channels average 48% in real growth. Avg 19>24 Growth: SupCtr/Club: 6.0%, Real: 2.8%; $/Value Strs: +6.5%, Real: +3.3%; Disc. Dept. Strs: +1.7%, Real: -0.3%.
  • Office, Gift & Souvenir Stores – Sales were up 13.9% from April, but it was not enough. They are negative in all actual comparisons but vs 2021 and their real sales numbers are all negative. This includes all negatives vs 2019. Their recovery started late, and their slow progress has been stalled since June 23. Avg Growth Rate: -0.9%, Real: -2.9%
  • Internet/Mail Order – $ are only up 4.0% from April but still set a new monthly record of $112.9B. All measurements are positive, but their growth is still only 64.5% of their average since 2019. However, 82.1% of their 115.5% growth since 2019 is real. Avg Growth: +16.6%, Real: +14.3%. As expected, they are still by far the growth leaders since 2019.
  • A/O Miscellaneous – Pet Stores are 22>24% of total $. In May 2020 they began their recovery which reached a record level of $100B for the first time in 2021. In 2022 their sales dipped in January, July, Sept>Nov, rose in December, fell in Jan>Feb 23, grew Mar>May, fell in Jun>Aug, rose in Sep>Nov, fell in Dec>Jan, then grew in Feb>May. All measurements vs 23, 21 & 19 are positive. They are still in 2nd place, behind the Internet, in the % increase vs 19 and vs 21. Also, 74% of their 58.5% growth since 2019 is real. Average 19>24 Growth: +9.7%, Real: +7.5%.

May brought its usual lift. All channels – big and small were up vs April. The YOY lifts continue to be small as only 5 of 11 smaller channels were actually up vs May 23. Prices are now deflating in 9 of 11 channels but cumulative inflation is still a factor. Sales increases are lower as 6 of 11 channels were really down vs May 21. The Retail Recovery is definitely slowing. The commodities CPI dropped from 0.1% in May to -0.4% in June. Let’s look for any impact on Retail $ales.

June sales vs May decreased for all, not surprising. A May>Jun Total Retail drop has happened in all but 4 years since 1992. However, the -5.6% drop tied 2014 for the biggest ever. All actual $ measurements are positive for all groups but Auto & Gas Stations. The 3 lifts vs Jun 23 were far below their 92>23 Average. Total: -96%; Relevant Rtl: -72%; Restaurants: -33%. Inflation is still a big factor. The rate for all commodities, the best pricing measure for Retail, fell from 0.1% to -0.4% but is 11.9% vs 21. There is also more “real” retail bad news. In May, 4 measurements were “really” down vs 23 & 21 and all came from Auto & Gas Stations. In June, 6 were really down – Total & Relevant Retail each added 1 – vs Jun 2021. Also of note, from Nov 23>Feb 24 Relevant Retail had 4 straight months of all positive measurements. That pattern has now been broken in 2 of the last 3 months. BTW – Total Retail has the same Apr>Jun pattern.

Overall – Inflation Reality – For Total Retail, prices deflated but all measurements are no longer positive. For Restaurants, inflation remains high, +3.9% but they are still all positive. Gas prices fell and that group is still in turmoil. Auto prices are down but are still +4.1% vs 21 which continues to slow actual & real sales. Prices flipped from slight deflation to +0.1% for Relevant Retail and real sales vs Jun 21 turned negative. Their progress continues to slow.

Total Retail – Since June 20, every month but April 23 has set a monthly sales record. In 2023, Sales were on a roller coaster. Up Jul>Aug, down Sept, up Oct>Dec, down Jan 24, up Feb>Mar, down April, up in May, down in Jun. Prices are now -0.4%. YOY sales growth is only 4% of the 92>23 avg. Sales are up 2.8% Ytd vs 2023, only 41% of their avg 19>24 growth. Monthly Real sales vs 21 turned negative and only 39% of the 19>24 growth is real. YOY inflation in Total Retail slowed and is now deflating but we still see its cumulative impact. Growth: 23>24: 2.8%; Avg 19>24: +6.8%, Real: +2.9%.

Restaurants – They were hit hard by the pandemic and didn’t begin recovery until March 2021. However, they have had strong growth since then, exceeding $1T for the 1st time in 2023 and even setting a new June sales record, despite the -3.3% $ drop. They have the biggest Ytd increases vs 23, 21 & 19 and all real sales are positive. Inflation stayed at 3.9% in June but is still +20.2% vs 21 and +26.4% vs 19. 37.9% of their 50.7% growth since 19 is real and they remain 3rd in performance behind Relevant & Total. Recovery started late but inflation started early. Growth: 6.0%; Avg 19>24:+8.5%, Real: +3.6%. They just account for 13.7% of Total Retail $, but their performance improves the overall retail numbers.

Auto (Motor Vehicle & Parts Dealers) – They actively worked to overcome the stay-at-home attitude with great deals and a lot of advertising. They finished 2020 up 1% vs 2019 and hit a record $1.48T in 2021 but much of it was due to skyrocketing inflation. In 22, sales got on a rollercoaster. Inflation started to drop mid-year, but it caused 4 down months in actual sales which are the only reported sales negatives by any big group in 21>22. This is bad but their Y/E real 2022 sales numbers were much worse, down -8.2% vs 2021 and -8.9% vs 2019. 2023 was a true rollercoaster but the $ set a new record, $1.595T. $ fell in Jan 24, grew Feb>Mar, fell in Apr, grew in May, fell in June. Actual & Real vs Jun 23 & real vs 21 are negative. Their CPI is -4.2%. Only 19.6% of 19>24 growth is real. Growth: 1.3%; Avg 19>24: +5.7%, Real: +1.2%.

Gas Stations – Gas Stations were hit hard by “stay at home”. They started recovery in March 2021 and inflation began. Sales got on a rollercoaster in 2022 but reached a record $583B. Inflation started to slow in August and prices slightly deflated in Dec & Feb 23, then strongly fell in Mar>Jul to -20.2%. In August they rose to -3.7%. In Sep they were +2.7% but began deflating to -4.2% in Feb. In Mar>May they grew then fell in June. $ are only down vs 23. Pricing is a factor in the $ drop vs 23 but real $ vs June 21 & Ytd vs 21 & 19 are also down. Growth: -0.9%; Avg 19>24: +4.6%, Real: -1.0%.They show the cumulative impact of inflation and demonstrate how deflation can be both a positive and a negative.

Relevant Retail – Less Auto, Gas and Restaurants – They account for ≈60% of Total Retail $ in a variety of channels, so they took many different paths through the pandemic. However, their only down month was April 2020, and they led the way in Total Retail’s recovery. Sales got on a roller coaster in 2022 but all months set new records with December reaching a new all-time high, $481B, and an annual record of $4.81T. In 2023, the roller coaster continued. A December lift set a new monthly record of $494.7B & an annual record of $4.997T. Sales fell in Jan>Feb 24 rose in Mar, fell in Apr, rose in May, then fell in June, a normal pattern. The June YOY lift of 1.3% is down 72% from their 92>23 avg and monthly Real vs 21 turned negative. All other  measurements are positive. We should also note that 51% of their 41.4% 19>24 growth is real – #1 in performance. Growth: 3.1%; Avg 19>24: +7.2%, Real: +3.9%.This is where America shops. They finished 2023 and started up 2024 strong. In Mar>Apr their recovery slowed. In May, things improved but then worsened in June.

Inflation is still low, but the cumulative impact is still there. Sales increases are even smaller, which is very evident in June. It is also significant that there are now 6 real drops vs 23 & 21, up from 4 in May. Restaurants are still doing well, but the Auto group and Gas Stations remain in turmoil. Although not as visible, the biggest concern is still with Relevant Retail. Sales increases remain markedly lower and monthly real sales vs 21 turned negative for the 2nd time in the last 3 months. Total Retail has a similar pattern. After a relatively strong May, the recovery appears to be markedly slowing.

Here’s a more detailed look at June by Key Channels in the Stacked Bar Graph Format

  • Relevant Retail: Growth: +3.1%;Avg: +7.2%, Real: +3.9%. Only 1 was up from May. Vs Jun 23: 6 were up, Real: 6. Vs Jun 21: 6 were up, Real: 4. Vs 19: Only Dept Stores were actually & really down. Furnishing strs. were also really down.
  • All Dept Stores – This group was struggling before the pandemic hit them hard. They began recovery in March 2020. Sales are down -4.6% from May. Their actual $ are only up vs Jun 23 & Ytd vs 21. Except vs Jun 23, their real numbers are all negative. They are even actually & really down vs 2019. Growth: -1.4%; Avg 19>24: -0.1%, Real: -2.1%.
  • Club/SuprCtr/$- They fueled a big part of the recovery because they focus on value which has broad consumer appeal. $ales are -1.8% from May, but they are positive in all measurements. However, only 44.5% of their 34.6% 19>24 lift is real – inflation’s impact. Ytd growth is below Avg for the 3rd straight month. Growth: 4.1%; Avg: +6.1%, Real: +2.9%.
  • Grocery- These stores depend on frequent purchases, so except for the binge buying in 2020, their changes are usually less radical. Actual $ are -3.9% from May but positive for other comparisons. However, cumulative inflation has hit them hard. Real $ are only up vs 23 & 19 and only 6% of 19>24 growth is real. Growth: 1.7%; Avg 19>24: +5.2%, Real: +0.4%.
  • Health/Drug Stores – Many stores are essential, but consumers visit less frequently than Grocery stores. $ are -3.4% from May. They are only actually, and really down vs Jun 23 and really down vs Jun 21 & Ytd 23. Because inflation has been relatively low, 62% of their 25.2% growth from 2019 is real. Growth: 1.4%; Avg 19>24: +4.6%, Real: +2.9%
  • Clothing and Accessories – Clothes initially mattered less when you stayed home. That changed in March 21 with strong growth through 2022. Sales are down -8.2% from May but positive in all comparisons but real vs Jun 21. Plus, 63% of their 19>24 growth is real. Growth: 2.9%; Avg 19>24: +3.3%, Real:+2.2%
  • Home Furnishings – In mid-2020 consumers’ focus turned to their homes and furniture became a priority. Prices are still deflating but they were high in 2022. Sales are -4.2% from May and negative in all other measurements but actual Ytd sales vs 2019. They have sold less product in 2024 than 2019. Growth: -7.0%; Avg 19>24: +2.4%, Real: -0.2%
  • Electronic & Appliances – This channel has had many issues. Sales fell in Apr>May of 2020 and didn’t reach 2019 levels until March 21. $ are -0.1% from May but all comparisons are again positive – the turnaround continues. We should also note that their current Ytd growth is about equal to their 19>24 avg. Growth: +0.76%; Avg 19>24: +0.84%, Real: +3.7%.
  • Building Material, Farm & Garden & Hardware –They truly benefited from the consumers’ focus on home. In 2022 the lift slowed as inflation grew to double digits. Prices are still deflating, but sales are -7.7% from May, and they are only positive Ytd vs 19. Prices may be deflating but are still 16.3% above 21 so real sales are all negative except Ytd vs 19. Also, just 22% of their 19>24 sales growth is real. Growth: -3.5%; Avg 19>24: +5.5%, Real: +1.3%.
  • Sporting Goods, Hobby and Book Stores – Consumers turned their attention to recreation and Sporting Goods stores sales took off. Book & Hobby Stores recovered more slowly. Actual sales are up +1.3% from May (the only May>Jun lift) but down for all but Ytd vs 2019. The only positive real sales measurement is Ytd vs 19. Their inflation rate has been lower than most groups so 71% of their 26.1% growth since 2019 is real. Growth: -3.2%; Avg 19>24: +4.7%, Real: +3.5%.
  • All Miscellaneous Stores – Pet Stores have been a key part of the strong and growing recovery of this group. They finished 2020 at +0.9% but sales took off in March 21 and have continued to grow. Sales are -7.3% vs May but positive in all measurements but vs Jun 23 – actual & real. They are still 2nd to NonStore in the % increase vs 19 and vs 21. 67.5% of their 41.9% 19>24 growth is real but their current lift is still below Avg. Growth: +5.3%; Avg 19>24: +7.3%, Real: 5.1%.
  • NonStore Retailers – 90% of their $ comes from Internet/Mail Order/TV. The pandemic accelerated online spending. They ended 2020 +21.4%. The growth continued in 2021 as sales exceeded $100B for the 1st time and they broke the $1 Trillion barrier. $ are -6.6% from May. Their YOY lift slowed to +4.8% in June and Ytd they are 43% below Avg. They are positive in all measurements and 81% of their 101% 19>24 growth is real. Growth: 8.5%; Avg: +15.0%, Real: +12.7%.

Note: Almost without exception, online sales by brick ‘n mortar retailers are recorded with their regular store sales.

Recap – The Retail recovery from the pandemic was largely driven by Relevant Retail and by the end of 2021 it had become very widespread. In 2022, there was a new challenge, the worst inflation in 40 years. Overall, inflation has slowed considerably from its June 22 peak and in June, 7 channels are deflating. This should help the Retail Situation. As expected, Sales fell from May. The 5.2% drop for Relevant Retail was 79% worse than their -2.9% avg but the big problem is with slowing YOY monthly increases. The 1.3% Relevant Retail lift vs Jun 23 was 72% below their 92>23 average 4.7% increase and 5 of 11 channels actually had a decrease. Nonstore led the way among the 6 with increases with +5.5%, no surprise. Inflation is low and even deflating in many channels. However, we are still seeing the impact of high cumulative inflation. Only a few channels are doing well. The slowing of the YOY sales increase has become the biggest problem. In April>Jun no channels had a Ytd lift above their 19>24 Avg. There is more bad news. Relevant Retail is again no longer positive in all comparisons vs 23, 21 & 19. That’s happened in 2 of the last 3 months. The recovery has definitely slowed.

Finally, here are the details and updated inflation rates for the CPIs used to calculate the impact of inflation on retail groups and channels. This includes special aggregate CPIs created with the instruction and guidance of personnel from the US BLS. I also researched data from the last Economic Census to review the share of sales by product category for the various channels to help in selecting what expenditures to include in specific aggregates. Of course, none of these specially created aggregates are 100% accurate but they are much closer than the overall CPI or available aggregates. The data also includes the CPI changes since 2021 to show cumulative inflation.

Monthly YOY CPI changes of 0.2% or more are highlighted. (Green = lower; Pink = higher)

I’m sure that this list raises some questions. Here are some answers to some of the more obvious ones.

  1. Why is the group for Non-store different from the Internet?
    1. Non-store is not all internet. It also includes Fuel Oil Dealers, the non-motor fuel Energy Commodity.
  2. Why is there no Food at home included in Non-store or Internet?
    1. Online Grocery purchasing is becoming popular but almost all is from companies whose major business is brick ‘n mortar. These online sales are recorded under their primary channel.
  3. 6 Channels have the same CPI aggregate but represent a variety of business types.
    1. They also have a wide range of product types. Rather than try to build aggregates of a multitude of small expenditure categories, it seemed better to eliminate the biggest, influential groups that they don’t sell. This method is not perfect, but it is certainly closer than any existing aggregate.
  4. Why are Grocery and Supermarkets only tied to the Grocery CPI?
    1. According to the Economic Census, 76% of their sales comes from Grocery products. Grocery Products are the driver. The balance of their sales comes from a collection of a multitude of categories.
  5. What about Drug/Health Stores only being tied to Medical Commodities.
    1. An answer similar to the one for Grocery/Supermarkets. However, in this case Medical Commodities account for over 80% of these stores’ total sales.
  6. Why do SuperCtrs/Clubs and $ Stores have the same CPI?
    1. While the Big Stores sell much more fresh groceries, Groceries account for ¼ of $ Store sales. Both Channels generally offer most of the same product categories, but the actual product mix is different.